 What's going on guys, welcome to my nought to 10K beginner strategy. This video is for the person, the beginner who wants to start a dropshipping business. They understand how the business model works. They know the kind of components that are involved in starting a dropshipping business, but they're feeling a bit overwhelmed, a bit of analysis paralysis, they've watched countless YouTube videos and they're not quite sure how to put all of the different pieces together. So today I'm going to take you through the different actions you should take in order step by step. Before we get into the different components then, it's worth noting what those components are. So there's four components that go into any successful dropshipping business and then within each of these components of course there's a lot more components which we'll be covering in the video. So the main four components you can see on the screen here is your product. Every business of course needs a product to sell. Every business needs a store to sell that product on, some kind of platform whether it's a landing page on ClickFunnels or whether it's an e-commerce website on Shopify. They of course need a supplier for that product, whether it's a Chinese supplier, it's a local supplier in the country you're currently sat in or whether you're making the products yourself, you need a means to source it or making the product and then of course marketing. You need a way to put your product in front of your target audience. Without these four components your business will fail and all four of these components are key as well. You can't have one without the other. So for example if you have a brilliant product, a brilliant store and a brilliant supplier but then you have no means to marketing the product and getting it in front of people the business is ultimately going to fail. You could pay 10 grand for a website, you could have a supplier that can deliver same day and you could have an unlimited marketing budget but if you have a crap product that nobody is interested in and nobody wants to buy the business is going to fail. So basically either way you do it you need all four of these components and you need to do them really really well. So let's jump into arguably the most important component to any business. Well I think it is because it's where every business starts without a product you have nothing to sell and you have no way of making money. So this strategy has been built to get you results as quickly as possible. As a beginner getting into something new especially something like a business which has time and financial commitments and risks especially the job shipping business too where there's a lot of conflicting information on YouTube it can be difficult to know whether this is all just kind of smoke and mirrors or whether it actually works or not. So in the beginning at least from what I found with the people that I work with it's super super important to get them that win and get them that results and get them that first few sales as quickly as possible because then they become more motivated any kind of hesitations they had about the business model instantly diminish and they become a lot more invested or willing to invest into their business. So of course I'll take you through the kind of key things the most important things of each of these components you need to consider perhaps I could do a more detailed video on each of these components and kind of like a mini course or mini series but ultimately I do this YouTube channel for you guys so make sure you let me know what it is you want to see and I can produce some content on the idea. So when it comes to products then go for a trending product to see results fast. Don't try and find a product that nobody else has sold don't try and reinvent the wheel don't try and design a product from scratch is going to cost a lot of money go for something that you know for a fact is already selling and make sure it's a drop shipping product to make sure it's a product that you can source from AliExpress or is available on AliExpress because a drop shipping product that works versus just a typical e-commerce products that works two completely different things so for example to illustrate that is that when a lot of people will begin as especially the mistake they'll make is they'll go on to AliExpress and they'll see a product that has 10,000 orders and they think oh that's a winning product that's not the case AliExpress is not a drop shipping supplier yes they supply products and they can supply it directly to your customer so you can use them as a drop shipping supplier but the main bulk of their revenue and sales and those order numbers you see do not come from dropship as they are end users they are consumers so just because somebody is willing to buy it directly from AliExpress does not mean that they're willing to pay an extra 10, 15, 20 pounds on top of the AliExpress price to buy it from you and that kind of skips us or jumps ahead to point number three make sure there's a minimum of $20 margin so whatever you buy your products for including everything including shipping costs including any customers fees import fees whatever the cost is of that product delivered to your customer's doorstep you need to be able to sell the product for a minimum of $20 more if you can do that and find a product that does that for you then you have the potential to run a business that makes you a profit pretty much from day one obviously there's loads and loads of other things to consider but $20 room if not more is a good benchmark to be looking for so go for a training product to see results fast that way you know the product is in demand that way you know the product is already working and once you've found a product using platforms like exploding topics strappers by tour store hunter minor or many a then you can find everything else behind that business too so when you see somebody advertising a job shipping product and it's working you can see the ad creative they use and you can see the landing page that they're using you can't always see what supply they're using but out of the four components the suppliers probably the easiest one to be fair and we'll cover more of that in a second so using these tools you'll be able to find those posts on tiktok those posts on Facebook on Instagram on Pinterest on all of these different social media platforms and you can vet them you can see the engagements behind them you can see the comments you can see the order history you can see all that good stuff so you know that you have a winning product on your hand and then you see what that business is currently doing to make it winning products that you can then use as inspiration the only in full transparency of course the only downside to using this as your strategy when it comes to finding a product is number one is competition when something appears on one of these platforms there's going to be a lot of other people trying to sell it so just make sure that you do things better than the person that you can currently see is selling it yes I can't think of an industry in this world that isn't very competitive and people don't just not come into competitive markets because it's impossible to win that's not the case you just have to do things better have a better store have a better creative that sort of thing so just make sure that you take care of the rest of these three other components and you'll be good to go the second disadvantage that you do need to be aware of because I made this mistake when I first started is that trending products are trending products because they go through a cycle of being out of trend they go up in trend and up in power popularity they hit a peak and then they come back down and out of you want to find a product that is at the very beginning or if not slowly starting to go up so you can kind of ride the roller coaster up when you get kind of halfway down that is when you need to then be looking for the next product to replace the current income and a product that currently has demand for the for the seasonal time of year that you're coming into so for example if we take I always use the pet niche because it's my favorite niche of all the two kind of polar opposite seasons I suppose in the UK here even though summers can be like winter sometimes obviously have winter it's dry obviously have summer sorry it's dry and it's warm so you have products like paddling pools for dogs or cool mats for dogs or walking bottles that allow you to keep your dog cool during the summer or you have like water games in the garden that sort of thing so as you're coming into summer in the UK you would start selling nose you would ride the wave ride the wave and then when the clocks go back and the weather starts to change sort of like September ish time you would then turn your attention to winter type products like reflective rain jackets or she lays to keep dogs warm or protectors for the car or protectors for the sofa to keep mud off it so that's the only thing you need to be aware of is just make sure that when you do pick one of these trending products that you start selling it at the right time and just make sure that you're always looking kind of two or three months ahead for when that product comes out of season so you have something else to replace it with so that's your starting point that is the first step that you need to find yourself a product that you're going to be selling this is purely just to like I mentioned earlier in the video to boost your motivation verifying your own mind that the business model does work and develop your skills we're not really interested in having a long term business or brand at this point you just need to get familiar with everything and the pitfalls and hurdles and the stresses and difficult things that you'll have to overcome and skills you have to develop if you are planning on doing this for the long run and by having products that come in and out of trend you'll learn pretty much everything you need to learn when it comes to product selection when it comes to design in stores and when it comes to marketing as well so once you've kind of been through a couple of cycles it will put you in a nice position where you have the skills and confidence to build something in the long run and if you've done things well up to this point as well you should have some cash in the bank which then allows you to invest in that long term brand and do things to a high level right from the very beginning from let's move on to component number two then so store there's a store is like it's so underestimated from a lot of people so 90% of the people that I work with on a one to one basis they already have a store they've already tried drop shipping and more often than not the store is just not up to scratch and it needs significant amounts of work to get it up to scratch and it's usually the simple things where I see them falling down so number one try and stay away from general stores general stores for a fact do not convert as well as a branded niche store and when I say branded niche store I mean a store that sells products just for dogs versus a store that sells products for dogs cats fish sports people camping stuff home where that sort of thing people want to buy from an expert in their subject in their field because they assume that they get a better higher quality product so here's a great example if you're watching this from the UK if you want to take your family out for if you want to get your family a really nice Indian meal are you going to go to an Indian restaurant that only serves Indian food or are you going to go to one of these takeaways that serves Indian food Italian food English food and Chinese food all in one you're probably going to go to the Indian restaurant because that's what they specialize in same thing applies to e-commerce people like to go to a brand because it gives off the impression that they care more and they're they're experts in their field and therefore they're much more likely to supply a quality product so that's why you should stay away from general stores unless of course you are going and trying to capture the entire market and those kind of like bargain basement type stores but when you're working on type margins and drop shipping is type margins then I don't think that's a good route to go next we have social proof social proof is everything if you follow the channel I pretty much mention this in every video because it's so so important think about it you're scrolling through your newsfeed your spine looking up and what your friends are doing and then this ad pops up for this product the interruption day but it looks pretty cool and you want to find out more information about it you go into their facebook page they've got zero likes zero followers the last post was so-and-so company updated their profile picture the page was created two months ago you go into their website there's no reviews or if there are reviews of they look fake because they're broken English they're gibberish they don't really make sense you're not going to trust that business you're certainly not going to risk giving across your credit or debit card details so social proof is everything every single page on your website should have reviews reviews of your business reviews of the products and they should make sense and they should look realistic as well if you do not if your customers do not trust you they will not buy from you and that is a fact next we have put the logo everywhere including on the product so check out a company called nano cast they sell this portable it's like a barrel shaped projector that you can charge up and take with you wherever you want you can shine Netflix on your ceiling you can shine on your wall you can shine on your bedsheets and on their website they have the logo clearly on the actual product itself in your product imagery scroll down into the reviews there's no logo on any products but by having that logo shown on the product it makes them look so much more professional and so much more established and remember when we're dropshipping we're using dropshipping as a business model for a proof of concept a way to reduce risk before we invest into private labeling a product so amazon fba you can't dropship on there for a couple of hundred quid to see if your product works before investing in hundreds if not thousands of pieces of stock which costs you thousands of pounds whereas with dropshipping we can we can dropship a product for a few weeks see if it works and spend just a few hundred pounds maybe a grand or so and if it does work then look to private label and invest into the product before so it's a way of kind of testing it works to reduce the risk before we go ahead and do that in terms of the design keep it simple don't try and reinvent the wheel don't go for a black background in red text unless it's a halloween store or something like that just keep design simple check out some competitors people selling the same products check out some stores on dropper spy or on store hunter and check out the kind of strategy they're using what color their backgrounds are what fonts they're using that sort of thing keep the design simple and keep it the information in your store easy to consume people can picture really does say a thousand words you can have a picture a gift of a product doing something and it explains what the product does whereas if you had to write the equivalent in text it might take you a couple of paragraphs so where possible try and use icons imagery and gifts over text this is a really important one i'm going to put this in bold actually and underline it because this is something that just people just do not consider at all like when you it's something that consumers do subconsciously as well probably something you do subconsciously too so think about the last time you bought something online there's certain things about that type of product or that item that you want to know before you're willing to commit to it otherwise you wouldn't buy it so for example if you're selling if we use nano cast as an example um half of the comments maybe even more than half the comments on facebook where people asking things about the products because they probably can't find the answer in the video or find the answer on the website and people who aren't sure about something don't spend money so you need to make sure that you kind of put yourself into consumers mind think about the sorts of questions they would want answering or sort of information about products they'd want to know and make sure you answer every single one because again confused consumers don't buy anything so if you're selling a battery-powered product how long does it take to charge how big is the battery how long does the battery last and then you have the things that aren't actually about the products and then more about the business so how much is shipping is it free if it isn't then how do i get free shipping is there a discount code i can use when will the product arrive what is the returns information what's the shipping information you need to make all of these things crystal clear on your website and easily accessible don't try and hide anything because somebody who goes looking for a piece of information is actually a good thing because they wouldn't be looking for that piece of information unless they were serious about potentially making a purchase and if they can't find that information they're going to leave because there's that confusion and uncertainty about shopping with you last but certainly not least is feature people everywhere use a tool called placeit.net there's mock models on there with different t-shirts in different scenes and settings get people on your website use influencers use yourself use friends and family people want to buy from businesses where they know there's a real person behind it scam stores do not have people behind it because when you start showing faces and real people and having contact information and that sort of thing all of a sudden the business becomes a lot more trackable and if you are a legitimate business then of course you're trackable because you're not scamming people and therefore you don't care if you're trackable and you don't care if people know who you are so try and feature people as much as possible across your website move on to supplier then so stay away from aliexpress if possible they're not a specific drop shipping supplier you can use them i have seen i used to use them to be fair i've seen people use them in the past but your life will be a lot easier your business will be so which less stressable your business will be a lot less stressful if you use a proper agent like cj drop shipping or bs drop shipping or send drop however it may be look around put a simple google search in you'll be inundated with the different amount of drop shipping suppliers and agents out there yes it might take you a week or two to talk to all of them and get the quotations will get the numbers and shipping times and all of that down just record it all and again if you're in this for the right reasons and you're serious about making this then spending a week or two to speak to 20 or 30 different agents and suppliers is not a big deal point number three ideally look for an agent however there's a bit more work a lot of trust comes into this obviously so this can wait until you're established but if you know of one or if you can even better get a recommendation then it's always a good route to go down last but not least longer than two weeks delivery is a no-go anything under that is definitely manageable at least for the drop shipping stages again going back to that proof concept idea anything less than two weeks is more than manageable and more than works as well for you to validate that the business idea works before them moving and progressing on to private labeling so on and so forth so just make sure whoever you're speaking to they can guarantee a delivery of 90% of parcels plus under that two week mark let's move on to marketing then the beast that is marketing it's a bit of a jungle very overwhelming for people just starting out when you create a business manager and you've got all the different tabs and data sets and pixels and security center and ad manager and people pages Instagram it can be domain verification and all these weird complex terms it can be a bit of a stressful place or overwhelming place to be so here's some kind of like generic guidelines to kind of keep you on track and make sure you're focusing your time and attention in the right places ultimately though the key to kind of take away from anything is that in the beginning you are going to be a newbie you are going to be overwhelmed if this is something you want to do you're just going to have to keep investing more and more time into learning your craft into learning what you're doing in order to get over it a number one to start go cheap when starting out to test the waters so think of like if you were starting a new hobby if you were taking up golf would you go out there and buy brand new Callaway drivers and woods brand new Tarlist irons brand new wedges there's got a camera and putter and a brand new Tarlist bag and spend three or four grand you probably wouldn't write you probably go for a cheap starter set for three or four hundred quid see if you actually enjoy the game see if you can get better at the game and then when you do slowly kind of expand in your bag and buying more expensive clubs Facebook is exactly the same thing don't go and spend more than 50 quid or 100 quid on an ad creative don't go and spend more than 10 pounds a day per ad set start out super cheap see what happens dip your toes in see if you can get the odd purchase look at the numbers try and get your head around what CTR and CPC and all that sort of thing means try and get your head around how you influence those numbers and what those numbers actually reflect and mean i'll give you kind of like the most important things today but ultimately like you could write a book you could write a film you could write a course solely just on social media marketing once you do get some good results then so you've had a couple of purchases and the data looks pretty good these are some very rough ballpark numbers by the way so two percent CTR that is a link CTR less than one dollar click so CPC and you've had the odd purchase of course then reinvest in your business so instead of going 0 to 100 go 0 to 10 see if things start working out see if there's potential and when there is that potential invest more double down on what's working as for platforms i like facebook for consistency there are still the odd issues with ads getting rejected for no reason banned ad accounts that sort of thing but i keep telling people like if you haven't done anything seriously wrong more often than not it's going to be a facebook mistake and you'll get everything back within 24 hours so sometimes you do have to be a bit patient with them but when it comes to a consistent results and relying on kind of what's going to come the next day then i really like facebook for that when it comes to the strongest type of buyers so this can almost like link back to the product that you select for me females 40 plus the strongest buyers like i've tried selling products to males before i used to sell quite a lot of cycling gear actually and that worked to be fair but the strength of the consumer when it comes to females over the age of 40 they're just the strongest buyers it's just a fact so when you're doing your product research maybe to keep that in the back of your mind just think would a female over the age of 40 want to buy this product next test five to ten variations of creatives when i've started a new ad account especially i find this incredibly important the difference between using like small money changes can make a big impact it can be an emoji in a different place it can be a certain wording the first two lines so there's a famous saying in marketing where 80 cents of your dollar is spent on the first two lines so your primary text and the top of that facebook ad try and get as many keywords and buzzwords in there so for example if you're selling a toy for large dogs like german shepherds because they're strong biters they are the keywords i just mentioned there you want in those first two lines so it could be a testimonial from somebody who says my german shepherd is a strong chewer every toy i've ever tried in the past is no good after two weeks except for this one or something along those lines right just get the keywords get the buzzwords the words that are going to resonate with your audience get them in the first two lines of the primary text and get them in the first few seconds of your video had creative as well get five or ten variations of different creatives going or assign an equal budget i should say assign an equal budget to each of the creatives so each budget each creative has its fair chance of success it's an equal test you can see what works and then again double down on the best performing creative the last tip i'm going to leave you with is include people speaking it is 100 a fact if you have one video that just has a voice over and one video that has somebody on screen talking the person on screen where you can see their emotions you can see their mouth moving you can see them moving on camera talking about the product 100% it holds people's attention a lot more than just having a voice over you can combine it too so there's a change of frame every kind of two or three seconds to again kind of reset somebody's attention span but if you're going to go for one or the other make sure you try and get somebody on camera talking and speaking about the product and better yet get subtitles of what they are saying and get the subtitles to appear one word at the time in timing with what the person is saying because every time that subtitle comes on the screen it resets somebody's attention and focus it gets them to look at what's changing and it keeps them invested and without even thinking about it just watching more of your creative and of course the more of your creative they watch the more features and benefits of the product they will see and therefore the more likely you are to be interested click your link go and buy the product and so with that being said guys that is my four step process my naught to 10k beginner strategy i covered a lot in this video it's kind of like a mini course hopefully you guys enjoyed it if you would like some help some hand holding walking through this you might have heard me mention a couple of times in the video that i worked one to one with people check out the links in the video description below there's a link you can use to book in a call with me so we can have a chat and i can get to know you see where you're at with your business see where you want to be in two or three months time and see if i can be the person to help you get there that sounds good to you make sure you check out the links don't forget to like and subscribe and i'll see you in the next one cheers