 Live from San Francisco, it's theCUBE, covering Informatica World 2017, brought to you by Informatica. Hey, welcome back everyone. We're live here in San Francisco at the Moscone West with Informatica World 2017. This is CUBE's exclusive coverage. I'm John Furrier with theCUBE and Peter Burris with wikibon.com, general manager of wikibon research. Our next guest is Tracy Ring, specialist leader at Deloitte Consulting in the trenches, putting it all together. Welcome to theCUBE. Thanks for joining us today. Appreciate it. Thank you for having me. I'm excited to be here. So you're a specialist, but in the global system integrated world, that means you basically globally look at the solutions. And what's interesting and why I'm excited of a conversation with you is that point solutions can come and go, but now we're in this composable world of cloud data, et cetera, where a holistic view has to be looked at. So I want to get your thoughts on Informatica and what you guys are doing because we've heard it's the heartbeat, but yet there's also a hygiene issue. So you got this heart surgeon and the hygienist and you have all kinds of specialty roles and data. It's pretty broad, but yet super critical. How do you look at the holistic big picture? Absolutely. I mean, we're seeing the view of ecosystems being so much more important. We have so many technology disruptors. I mean, three years ago we weren't even hearing about Kafka and Hadoop was really new. And so I think demystifying, simplifying, helping customers understand the art of the possible. What can be done? What are leading practice organizations doing? And then really making it real. How do you sew this complex story together? How do you best leverage and get your investment out of technologies like Informatica and their complementary tools? It's interesting. IBM has Watson, Informatica has Clare, SAP has Leonardo, SAP has Einstein. It'd be great to get them all together and have dinner, right? So, I mean, but this speaks, well you got Alexa at Amazon and Google. I mean, this is an interface issue. We're talking about a cognitive, a real time, new user interface and machine interface into data that is completely out of the possible. This is what's happening in the world. It's changing developers, it's changing practitioners, architects, everyone's impacted. Your reaction to all this? You know, I think it's probably the most exciting time that we've seen in so long. And I think you so well articulated all of the players that are there. I think when you add in IoT and device management, you know, it's really an exciting time and I think it's really driving some amazing things with regard to how organizations are literally transforming themselves and in both our clients as well as the ecosystem of technologies, companies are literally shifting their entire business model. It's very exciting. So one of the things that the typified system integrator types behavior like Deloitte or big consulting firm was big application, let's deploy the big application for accounting, for finance, for HR, whatever else it was, culminating in the ERP which was the grand pod of everything, right? Now we're talking about analytics where we have to focus on the outcomes not just a big package for a function but really a complex, ideally strategic, differentiating outcome. Typically using a whole bunch of smaller tools that have to be bought together similar to what John was talking about. As a specialist who looks at these tools, take us through kind of the new thought process. Outcome, capability to tool in the entire journey to get there. Absolutely, I think one of the things that Deloitte does that is really, really unique is having conversations that start with art of the possible. What could be done? What are leading practice organizations doing? Help me set a strategy, yeah. And I think the real answer is there's less about sort of benchmarking what everyone else is doing and more about really, you got it, you got it. It's really about revolutionizing and going into a new angle of what is truly, truly possible. And I think a lot of the things that were sort of table stakes and the way that we would look at success totally turned on its head and we're looking at organizations monetizing their data and creating new business ventures because of the insights that they're deriving a lot of times we'll use Deloitte has an insight studio and a greenhouse and a couple of really highly collaborative spaces that we take clients to we'll plan one, two, three day workshops depending on how difficult a problem they're trying to solve and help them chart a roadmap and take that roadmap, which is in many cases business oriented, business results driven and help them sew in and layer in the technologies that are going to make that reality possible what's the opportunities for cognitive? I mean, you guys talk a lot and Deloitte about a variety of different things but specifically there's some key opportunities around the, I call the cognitive or you guys call the cognitive IBM also use that word cognition but really AI and artificial augmented intelligence are signs of a new kind of opportunity landscape what do you see for customer opportunities out there? Absolutely we talk a lot about what we consider the insight driven advantage and that's really about using all of the tools in the toolkit to make that insight driven, data driven better decisions around what organizations can do and cognitive is a huge component of that. We've been hearing stories for years about companies sort of predicting the next best offer and we're seeing this move so much further we're moving into robotics, process automation the space is getting I think even more complex but I think what's interesting is when we talk to organizations about they're not hiring tons of people to go out and do data integration through wonderful organizations like Informatica that's really been solved so companies are able to both take their technical resources and shift them into solving more difficult problems harrier technology opportunities and use that to help shape their business. I mean that's like a composability so Informatica world's got a set of solutions and technologies, some satisfied, some on-prem but here it is, but you're Deloitte that's just one element to your mix of things that compose for clients you mentioned those three areas of opportunities digital transformation is kind of the categorical waiver on but at the end of the day it's business transformation you mentioned changing the business model how do customers take advantage of those business opportunities in whether it's robotics or industrial IOT or insights and analytics what is the customer impact and how do they get those business benefits? Yeah I mean I think again like I said a lot of times it starts with you know what is their goal what do they want to be known for in the marketplace and that value branding of what is it that they see themselves differentiating amongst their competitors and using a pretty solid process and rigorous approach to that strategy to set you know what are the pillars to achieve that is I think a big piece of it I think the other component is we see a lot of organizations sort of challenging themselves to do more and we'll have organizations say I believe that I can do more what could I do and I think that's interesting Just to follow up on that because Pete and I were talking earlier before we came on about you know what gets customers excited and when the iPad came out that was the first kind of visual of I got to have my analytics on a dashboard let's start at I call the dashboard wave now with bots and AI you're seeing another reaction I got to have that automated do you see it the same way and how does that translate to the customer when they see these this eye candy and the visualization stuff how does that impact your world and the impact of the customer your customer absolutely I mean we used to live in a world where if I needed to have my data extracted I would you know submit a request and it was this very long lengthy process and you know when you think about the robotics angle and process automation you know automated data polls are there and I think the interesting part is that it's not about just cost out of IT it's not about you know getting off of on-premise hardware it's about driving better customer satisfaction driving better business outcomes you know the implications I think whether you're in life sciences or you're in retail you can touch your customer in a way that is you know what I would say is sort of delighting them versus just giving them what they asked for So I want to test a theory on you and see how this... Uh-oh Yes And you had live tests And see how this series lines up with your thinking and where you see your customers going So we have this notion at Wikibon in our research of what we call systems of agency and by that we mean effectively that historically we did we created systems that were recorded action big TP, ERP more recently as you said we're now creating systems that suggest action predictive analytics, those types of things and now we're moving into a world where we're actually going to have systems that take action where authority and data have to move together so that the system is acting as an agent on behalf of the brand Now Informatica's done some really interesting things here with some of their new tooling some of their metadata tooling to ensure that that type of meeting can move with the data So as you think about where Deloitte and customers are going are they starting to move into this new realm where we're building systems that take action on behalf of the brand and what does that mean for the types of tooling that we're going to have to find for customers so they can make it real? No, I mean this morning we were delighted to hear the latest announcement around how metadata is really such a core component and I think of it as metadata is in many cases where most organizations do see the monetization of their data payoff, right? Or not only do I have highest golden record like we talked about 10 years ago I have data lineage, I have data traceability I have the whole entire story so it's really much more cost justified Hearing the announcement today of Claire and how we now have the AI of our clairvoyance is really exciting and I don't know that we're completely there and I think we'll continue to innovate as Informatica always does but we certainly are a whole lot closer and I would say your concept is certainly where we're all going to the puck for. Good. My final question I'd love to get your thoughts on because you have a global perspective you work with the ecosystem partners you've heard all the stories you've heard all the wraps and all the Kool-Aid injections from the different suppliers but there's two things going on that's interesting one is we're kind of going back to the end to end solution. Absolutely. You're seeing 5G with Intel, Smart Cities, IoT so everyone wants to get back to that end to end accountability with data and packets moving all that good stuff with applications over the top but yet there's not one single vendor owning it all so it's kind of a multi-vendor world yet it's got to be end to end and bulletproof. Secure. I mean that's your world I mean it's not easy. Thrilled. I mean so you got to be busy your reaction to that and what's it mean to the industry and how should customers look at that say okay I want to get some stability I want great SLAs but I want flexibility for composability I want to empower my app developers to drive top line revenue. This is the holy grail we're kind of in the wheelhouse right now. Yeah 100% I think it's a very exciting time and like I said the fabric of what organizations need to sew together to really achieve their analytic insights and leveraging their data I think data is just becoming more and more important and it's a phenomenal place to be in both for where I sit on the consulting side helping all of our customers and certainly where globally we're seeing our clients going. And your message to the clients is what like we got your back on this I mean that's the Lloyd that's what you guys do you sew it together. It's got to be more than that right? It's got to leave ideas for what outcomes you could see. I think it's a lot I think it's not just about bolting in a technology or 10 technologies it's about solving the most difficult technology problems with data helping. And you got to be savvy too as they say in the swim lanes of the different firms you got to bring your expertise to the table with some of your own tech. Absolutely yeah and I think for us we never sort of a remiss that there is a huge business and if you don't take the business aspect of it what business problem are we solving? What value are we generating? How are we ultimately impacting our customers? Customers you know then you know you're sort of missing the what we consider the most important piece of the pie. Tracy ring with Deloitte great to have you on thanks for your insight very insightful that all the data is right there we're going to make sense of it here in the Cube thanks for sharing Deloitte really put it all together composing the future cloud data mobile it's all here social this the Cube bringing all the live action from San Francisco I'm John Furrier Peter Burris more after this short break.