Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Jul 23, 2012
Lorna Borenstein founded eBay Canada and has 20 years experience in consumer technology and law. In this video clip she explains why it's important for New Zealand companies to give consumers greater involvement with their brand.
Follow New Zealand Trade and Enterprise on social media: Twitter - @NZTEnews & @NZ_Global LinkedIn - new-zealand-trade-and-enterprise Facebook - NZtradeandenterprise Google - +NZTE