 Thanks very much. I should be wearing a green outfit not a black outfit I guess you guys are very patient for sticking around this long. It's been a long day already. It's really great to have you here It's great to be invited. I work as a futurist You know what the future is this is somebody who thinks about the future basically it's about this it's about what we call four sides it's not about predictions or Precluding things but finding the obvious I used to be a musician and producer as you can see on the other picture and Musicians have one thing in common, which is to improvise This is a very good skill to have in the future clearly because it's never going to go as planned as John Lennon said Life is what's happening as you're planning otherwise So here's one of my predictions the iPhone 10. I'm sure you guys are really iPhone fans So this is going to happen very soon. I predict that it will eventually be an iPhone 10 But anyway within five years will have a dramatically different world and we're talking about really dramatically different Our brains wired together by mobile devices, which are essentially more external brains And we're connecting to each other through social networks. Many of you I'm sure are engaged in this We're sharing videos. We're uploading. We're downloading with stream ripping We're doing all these things that many people don't think we should do we're living in a dramatically different world That is going to change radically quickly Including for example the issue of languages. We will not be having language issues in the near future This is some sound on here if you can bring it up This will actually allow you to speak into a device and have it come out in a different language in real time In the next two or three years many of you will be using those devices to speak German to a Chinese person in real time And this is actually within reach now But anyway, this is Michio Kako talking about how the internet is going to be on your iris and I started again When the internet is in our contact lens you blink and you will go online Essentially a connected iris that allows you to do what you do right now on the mobile phone sounds like science fiction It's right here already with fighter pilots and others and we're talking about a world that essentially is becoming a truly networked society Many of us are doing this of course in a daily level We're communicating with each other and we're sharing stuff and we're using LinkedIn and zing and Facebook and all these places But a networked society means that all of a sudden we're becoming interdependent We're depending on each other rather than what used to be on some large Organizations of governments or banks and this is really the question I have for you Are you ready to be part of this global brain? Because that's what it is now the fact that you're sitting here from I don't know 50 different countries Proofs the point we've become a global village as Marshall McLuhan says and now we're becoming a global brain Creating together what's called crowdsourcing crowdfunding and actually doing stuff together through mobile devices and this is a really a huge human Transformation all of a sudden we're connecting to machines Completely different and they're connecting to us You may have heard about the singularity, which is the idea that we can have enhanced humans I'm not entirely sure about this idea, but human transformation with with technology is right here for us every single day And you are very likely to see things quite differently than many of us have in the past when I was a student We were going into university and looking stuff up in a real library and covering our surroundings of book today You have iPads or mobile devices and yet you're doing all this stuff searching in virtual libraries And very soon as a good friend Sergei from Google says we're going to wear Google glass Which allows us to virtually tap into information through a tiny screen on our eyeglasses Look it up on YouTube. It's quite entertaining. In fact Now the future is going on quite rapidly into this world to where we are able to touch data To go inside a huge amount of information and pull stuff out This is just for us like this movie with Robert Downey says and basically I think the future is really going to be about Humanity not about technology Well, if you think about the technology is rather useless if it doesn't have a human purpose It's a don't be overwhelmed by technology. That's just cool to be cool like as we have with many devices I'm going to show you very soon But one of my ideas that I want to share with you is that I think business as usual is just about dead And business as usually goes for banking goes for travel It goes for insurances. It goes for media All of you guys are getting music from the internet not on CDs or records anymore And you're watching movies on Netflix or whatever you're using I Business as usually is just about to end as Bunky moon the UN secretary general calls it He says the old model of economic development is a global suicide pact This is not me saying this is the UN secretary general Saying that our business model of profit and growth is becoming rather useless because we've reached the end The ceiling right the glass part of the ceiling Patagonia had a great ad in the US two years ago Where they had an ad saying that you should not buy the jacket don't buy this jacket That was the ad campaign of Patagonia the jacket company that year. They're sold 14% more jackets But they were serious about this right you should think about the consequence of consumption And as many people have said, you know if the untamed economy will be called the turbo capitalism That we've seen all over the world goes on which world are we going to have I think we have to redefine growth profit success prosperity and This is really true now all over the place But especially in developing countries that our mindset of the industrial age Which is production and the mechanical age right which is to grow and grow produce more like in Brazil everybody wants to have a car now and You know everybody in India is picking up smoking because that's where you you see all the campaigns for smoking now The new paradigm is to find a new way to grow that is more interconnected and more sustainable not necessarily green in that sense But interdependent So I think your mission is when they get out of this place eventually is to reboot capitalism and I'm not talking about socialism, right? We know that has it worked I'm talking about natural sustainable capitalism as Jeremy Rifkin puts it It's basically a way of saying okay We're moving from this idea of in the ego society that's about my accomplishments my companies my country my whatever To a biosphere and again, I'm not saying in the green sense I'm saying in the business sense that we're all interconnected and networked and dependent and this may very well be some sound please Mission impossible. I had this great soundtrack lined up. You're not giving me the sound here Anyway, that's babe as well be a mission impossible because now we're shifting from this idea of an empire like the Roman Empire to another idea of a network not Facebook But being networked like Facebook. This is happening now at all different levels If he business meeting I go to people look me up on LinkedIn before we get there. I Mean this is becoming a truly networked society Moving from centralized to decentralized to distributed and the future of business and the future of commerce is not going to be in centralized organizations This is a very bitter pill if you already are a centralized organization To change that But now what's emerging is that trust is actually the new money And I would implore you not think about profit or growth as money, but as gaining trust Because when you gain trust of your customers your clients your business partners it always results into gains of some sort Trust is the new currency. That's what you're looking to build Take a look at the GDP curve of Brazil in the US and the economist Joseph Stigli says if you don't measure the right thing You don't do the right thing In other words if you measure money, you're going to make more money But is it actually what you want to measure? Isn't that what you want to measure? What Bhutan calls a gross national happiness factor? This is not a joke This is the prime minister of Bhutan saying it's what matters is not GDP or GNP. It's the GNH the gross national happiness factor And I think this is a good way to live by what actually makes you more happy has turned out more than $75,000 a year in income doesn't substantially make you happier There's a cutoff point to where you can say okay. I've got enough money, but I don't have enough money Of course, that's also a very bad position, but let's think about the symbol This is how many companies and countries and myself as a musician have run our lives You know centred on making a living and of course profit and growth That's not a bad thing. That's the nature of capitalism But let's add something to it I think the profit 2.0 in my view is this making a profit together for a win-win situation and I would implore on you that there is no other Profit in the future because the profit that goes back to this is going to blow us up in Every possible way not economically socially culturally in every possible way So we have to reinvent what this means actually to define profit and growing in society and success is now defined by disruption as you Can see on these examples disruptions with the Kindle of the iPad with this water machine with Skype and Entrepreneurship is now very often means to find the backdoor To find an interesting idea and come into the backdoor if you can find the backdoor like this guy did with Airbnb You guys know Airbnb where you can book rooms with other people that I put in them on the internet Now every major city in Europe has Airbnb on every single street. Somebody's renting a room And the hotels aren't happy about this. Somebody has found the backdoor Can you find the backdoor? Can you do what Sean Fennin did with Napster? Finding a backdoor of course wasn't entirely legal, but it was an interesting backdoor and As Richard Benson says very good saying the brave may not live forever, but the cautious do not live at all Of course easy for him to say right but we have to have permission to fail in this society here in Switzerland in Germany We don't have permission to fail. This is a huge problem for us in America. If we don't go bankrupt is at least once You're not worth anything. You haven't risk anything. I think about the paradigm shifter Self-learning do unlearning relearning learning from the internet learning from the personal environment from Ted Edd From Twitter This is our campaign for the future is to actually radically move our education into the cloud and of course not away from real people as they have here in Korea with a Robot teaching English, which I find rather disturbing also Not to promote burning man here But to be creative you have to waste time my creativity is a residue of time wasted as Einstein said my good friend Think about that for a second if you never get to try new stuff out How how are you going to be awesome? If you don't and you have to be awesome if you're not awesome again Richard says you haven't lived Understanding how other people like you there's a great book called like economics that you should read This is the engine that drives trust which drives success Being liked not in the just in the Facebook sense But being liked and being brought in by others is the nature of commerce and then consider of course Ultimately, don't forget to unplug This is going to be a real problem 10 years from now because we're so wired now don't forget to unplug remember What's real? This is the Venice Hotel in Las Vegas Americans think that they've been in Venice when they go to the Venice Hotel Because it's really good, but it's not real We have to remember what's real. We have to question our assumptions. I have to skip this move because I'm out of time Let me summarize this This is our future We have to stick our feet together To create a new ecosystem because the old one is imploding The old one isn't doing this everybody stick on their feet in a different direction And this means we have to build a new media ecosystem an energy ecosystem a money ecosystem a business ecosystem a government and education and That is of course a great opportunity for growth and for profit and success is to follow that rule as The CEO of Tesco said lead the revolution or be the victim of evolution. Thanks very much for listening