 It's theCUBE, here is your host, Jeff Crick. Hi, Jeff Crick here. We are on the ground at San Jose Convention Center at the Open Power Summit, the first ever Open Power Summit. We want to go out, give you a taste of what's going on. It's a lot of excitement. It's the first one, about 300 people down here. We're joined by our next guest, Mario Macarello. Got it right, from Baltirix. One of the founding members of the Open Power Project, welcome. Thank you very much, we're very happy to be here. Excellent, so why are you guys a founding member of this project? Why is it so exciting for Baltirix? Well, we are very excited about compute offload acceleration, and Altera cells FPGAs, which are basically used to offload code from CPUs, and use very extensively in the data center and in other applications. So, the microprocessor isn't powerful enough. You guys are trying to pull some of that load off and put it onto another chip. Exactly, for some applications, the microprocessor is great, but for some applications, it could really help with offload acceleration. So, coupling that with OpenCL to make it accessible to software developers, we're finding is extremely popular. We have our partner here, Nalitec and AldoLogic, and some other partners as well, and we're finding a lot of excitement at the show here. And is that kind of workload specific for the different types of applications where this was really big benefit, or is it more general than that? It can be workload specific. Some applications can accelerate much more readily than others, but generally speaking, search, Hadoop, big data, flash interface, a lot of applications like that are very popular. Now you're speaking our language, right? So, we love big data, we cover all the Hadoop shows, so that's a big and important thing at this point in time. So, talk about what changed with the open power, what can you do now that you couldn't do before, and why? Okay, so with open power, we've really found that it's become very popular and applicable to the masses, since Altera became a founding member of the Open Power Federation, and really sponsored the use of FPGAs with OpenCLs, over cappy with shared virtual memory. We've really had a stream of IBM customers really coming to our doors, asking to buy this development kit. Hold up the prop there, hold it up a little higher, you got the Carol Merrill, very nice. Yeah, so this is on sale from our partner, Nalitech. They basically do a hardware and software development kit that really enables a software developer to really get going on a design where you have offload acceleration on an FPGA using OpenCL and shared virtual memory all over cappy. Got it, you got it down, you're good at this. So, talk a bit about the impact of flash. Flash is coming on, I think everyone would think it's coming on much faster than anticipated. Are people really starting to utilize the benefits of flash fully and not just replace spinning rust and really build the applications to take full advantage of that? And is this an important part of that? Yeah, absolutely. So, flash is used, you know, very helpful for random access, huge speed up versus spinning disk, and FPGAs are often used for filtering, compression, optimization of network bandwidth, and things like that. In fact, we're working very closely with the IBM team on flash acceleration application using this actual product here. Awesome. And then again, just dig down a little deeper into the Hadoop part of the story. How has Hadoop and the increasing production workloads in Hadoop driven the demand for the stuff that you guys are delivering today? So, a lot of big data, big data is generated by pretty much everything we do, and FPGA is particularly well suited for accelerating that. Well, Mario, thanks for stopping by. Congratulations on the foundation, the first ever summit, great attendance, super. Very happy to be here, thank you very much. Terrific, so I'm Jeff Rick, we are on the ground in San Jose at the first ever Open Power Summit. You're watching theCUBE, thanks for watching.