 The rate at which the changes happen in our society, often in response to emerging technologies, think about artificial intelligence, for example, is so high that if adequate space is not left for the generation of new knowledge, there is a real risk of providing answers that are ready obsolete, with particular reference to pillar 2 of Eliza Newell. Let's not forget that we are talking about a seven-year framework program. Of course, projects that apply existing knowledge can be valuable. However, funding new research is critical for pushing the boundaries of what is currently known and developing radically new solutions to the complex problems that our society has to face. In doing this, it's important to keep a focus on human-centered approaches across all disciplines and on fundamental social and cultural research in order to promote a responsible, sustainable, equal and fair future. While assessing impact is important also for fundamental research in order to make researchers more accountable about achieving societal progress, it should be pointed out that there are no generally valid criteria to predict or measure the impact of a project, particularly in the long term. Therefore, it is necessary to adopt a realistic and flexible approach to outline the impact of projects, primarily to ensure that the evaluation process is not biased by fantasy exercises and maintains its focus on scientific quality. A more balanced expectation for impact in Eliza Newell can thus contribute to reduce pressure on researchers, to take full advantage of the flexibility in research process and recognize the diversity of research areas and the long-term nature of impact. This approach, in turn, will foster creativity and innovation, ultimately leading to more meaningful and impactful outcomes of the research.