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The Fastest Way to Waste Your Marketing Money | DailyVee 502





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Published on Nov 13, 2018

If you’re still spending money on billboards and print ads in 2019, your business deserves to die.

It doesn’t matter what industry you’re in … whether you’re a plumber, realtor, insurance agent, or a Fortune 500 company …

Outdoor and print media are grossly overpriced for the attention you’re getting return.

If you don’t understand this, you’re throwing your marketing dollars directly down the drain — and in 10 years, you’ll regret not putting investing more money in Facebook and Instagram advertising. Just like I regret not putting more money into Google AdWords when I was building Wine Library.

Wish more business owners understood this!

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.

Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.

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Comments • 225

DJ Controversoul
Anybody have tips on promoting events? I have an open mic night and I'm working on an effective approach.
Peterson Teixeira
Peterson Teixeira here. I'll give you some quick tips on promoting events. #1 - FIND LOCAL BUSINESSES NEARBY THE EVENT LOCATION AND USE A COMBINATION OF QR CODE + ADVERT WITH AN EASEL - The goal here is to do the following: 1) Create a QR CODE for the URL of your event then print it to put it on a smart, creative, enigmatic easel advert. 2) Talk to those local business owners to do some sort of deal with them, where they let you promote your easel advert in exchange for something you may offer in return. I recommend places where people sit down to eat, like bars because whenever some customer is bored at the table he/she may pick his smartphone and scan your QR Code to see what it's all about. Of course, this has to match your target audience. The size of the easel needs to be big enough to force people to notice it. That's a must. And if you have the money to display a GIF-like advert, here's an idea: http://petersonteixeira.com/market-news#market-news12. One more thing: use Google Street View to check for the businesses nearby, it will save you time. #2 - FIND RELEVANT LOCAL MEETUPS AND TALK TO ITS LEADERS - Meetup website: https://www.meetup.com. This one is quite simple. See what kind of groups gather around the event location you're promoting and see if there's any connection between them and your event. Maybe you may find entrepreneurial groups, startup groups, marketing groups having weekly gatherings that you can easily find through Meetup. Then approach the leaders and show them what you have. You may find people to sell your event in these groups by the way. #3 - FIND RELEVANT SLACK GROUPS AND CONNECT WITH PEOPLE THAT MAY HAVE INTEREST - Nowadays, Slack is becoming more and more a place for communities of all kinds of people, from marketers to freelancers to fitness people. Just do some research online in the niche of your event and see if you can find some quality slack communities that may have your target audience. You can start here: http://petersonteixeira.com/resource-page#recommended-slackcommunities. #4 - PROPOSE A DEAL TO MICRO-INFLUENCERS - Micro-influencers are gaining attention because their followers are usually REAL 90% of the time, which means no robots. See if there are any relevant influencers that reach your event location and pitch them a deal in exchange for some shoutouts. Maybe money, maybe getting a speaking gig, maybe a promotion etc. They'll likely be glad to help you because they're also far less expensive since they're still at a micro level. Propose to pay for a paid post to their audience so you can reach almost everybody of their following otherwise social media algorithms will cut down the reach of your message to a single digit (probably 1%). Therefore, you may find useful micro-influencers that have a following of 3000 real followers, which you can reach by the price of [YOUR DEAL WITH THE INFLUENCER] + [THE PRICE OF A PAID ADVERTISING ON THE SOCIAL NETWORK]. Hope this gets things starting for you, Take care. PETERSON TEIXEIRA Professional Consulting Consulting Projects: http://petersonteixeira.com/consultancy-services Coaching Projects: http://petersonteixeira.com/coaching-services Big Companies & Entrepreneurs
Zachary Laid Finding Freedom
Fastest way to waste marketing money is trying to sell a weak product that provides no value
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Casey Gauss
My ethos for the beginning of my company was to not focus on marketing, and instead focus on building a great product, and let it do the marketing for me. This has helped me build my company to 70 employees. I am just now focusing heavily on marketing. Thanks Gary for the constant inspiration!
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EastWest Beats
Mohamad Dahduli
Can't believe some business owners don't see the power in fb ads but do in regards to billboards LOL
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Wayne Donoghue
Gary Vee has the entrepreneur space bent over with its pants around its ankles! In terms of social media content he is the top dog. There is not even a close second! Much respect! However, there is one thing that Gary Vee is adamant about that i do not agree with! And that is his opinion on ''DNA'', that some people are born with abilities to accomplish certain things that other people can simply not attain and therefore not achieve the same successes! I simply don't believe this to be the case............. That is all. Adios!
Gary, thanks to you I have over 30k YouTube subscribers, monthly sponsorships, signed with a PR marketing firm and we just released merchandise. 2019 is going to be even more awesome. Much love, Brother. You are the truth. Happy holidays👍🏿✊🏽😁😊
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Imma Force-a-Nature Daily
Gary vaynerchuk is a force-a-nature
How to Epic
Anybody want to collab all about that networking! <3
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Tray Little
Social Media marketing is one of those things that a lot of people haven’t got a grasp on yet. I’ve been using Instagram, Facebook and YouTube to market my music videos.
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