 Ethics is knowing the difference between what you have a right or the power to do and what is the right thing to do. So with that in mind, what challenges do you see arising in the near future for technologists and technology companies? Yes, of course that's a very, very deep challenge, because you know basically technology is becoming infinitely powerful. We have maybe 10 years left and we have quantum computing, 5G networks, substitutes for minerals in the mobile devices and basically the sky is the limit. And as we can see, genetic engineering, geo-engineering becoming feasible, doable and basically tech will have no limits in 10 years. And then we have to think about well if it has no limits and how do we define what we want. Right now we're still struggling with you know how do we get the internet of things to work and does it actually do anything useful and things like that and how to pay for it. By the 10 years the question will only be what do we want, do we want technology to basically merge with us or not.