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Published on Oct 3, 2013
This Part IV of V series on "Top 15 Viral Video Engagers: #11 "Malicious Joy" is provided to students of Dr. Jim Barry as examples of how "deserved repercussions" can boost social video attention and engagement. The viral YouTube videos show how backfires, paybacks, hangovers and overextended behaviors can generate above results on YouTube views, likability and comments. Our thanks to the sponsors for recasting these commercials as YouTube videos.