 I want to leave you with a thought, and it is this, that videos actually don't do anything. That is bad for business, and I shouldn't say that, but it's true. Video is just a format. It's just a bunch of pictures that move with some sound. And even the best videos do nothing. And even the crappiest videos do nothing on their own. And don't be fooled by the other videos you see online. I know there's a lot of interest and curiosity, and maybe even some FOMO or Envy regarding people doing really well on Instagram videos, on TikTok videos, on YouTube videos, on advertisements and other social videos. Don't be fooled by it. You just never know how they measure success on their side. And what does make video do something which applies to anything from books to articles or what have you is their positioning and their messaging. So even if you have no money and no time, and it's the worst video on earth, I promise you, it's not the video that matters. It's the messaging and the positioning. And I want to show you today how to think about that, salivate and liberate your expectations of video and how to make them more effective.