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Tracks: How to make sure your product launch is the beginning and not the goal - with founder Vic Si

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Published on Jun 9, 2011

Mobile photo sharing applications have emerged and has now become a very competitive and highly contested space. So what does it take to rise above the competition when, seemingly, there is a new entrant every week? I originally invited Vic Singh, founder of Tracks - a social photo application, on to UNTETHER.tv to discuss his company's recent launch at TechCrunch Disrupt but the conversation quickly centered around the evolution of the product - a glimpse into product development in a highly competitive and shifting industry. Vic is very candid as he discusses his development process, the painful decision to rethink the product and then rebuild, the deep customer feedback integration into their development process, working with a small team to get things done and, finally, the launch of the company at TechCrunch Disrupt. This is an episode chalk full of behind the scenes startup goo that you can't find anywhere else and Vic was as candid during this process as anyone I've spoken with before. If you are in this startup world, this will hit home. If you are thinking of or are starting something right now, this is a must watch to see what you are getting into. Enjoy!

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