 This is Dr. Nancy Lee, you are in my live podcast, live re-coaching regarding how you are able to land your next PM job. What's wrong with the interview process? So we're getting started in one minute. Let me play some countdown music. If you can see me live on LinkedIn and YouTube, please say hi in the chat, what's your name, where you're from, and what you go for 2023. Let me set up the countdown music. So let's get started. So welcome, everyone, guys. Let me see who else is here. Hello, this is Dr. Nancy Lee, and Brittany from DC. How are you, Brittany? We also have several people on YouTube. Feel free to say hi in the chat. Welcome, welcome. Hello, Kavya from Boston. Yeah, I'm from Boston too. Well, I lived in Boston for 10 years, and then moved to Miami. I'm from China. How are you guys? This is beautiful. How's the weather in DC and Boston right now? I am curious. I moved to Miami, so it looks like this outside. Oh, I brought my background, so you cannot see it. Miami right now is summer, but not really summer. Racheb, did you email my team to join me on Zoom? To do live mock interviews? I haven't seen you join yet, so it's on Zoom. The Zoom link is in the chat. Cool. And also, by the way, guys, so today we do mock interviews. Anybody who want to do live mock interview with me, and you can directly come in the chat to say me, and I will send you a Zoom link or email me. Come at me in the chat. Oh, not me. Just come and mock interview in the chat. I will do mock interview directly. Stain said Chicago cold, like always. And Kavya said, you're very cold in Boston right now. Oh, you're in the waiting room? I don't see you in the waiting room. Which Zoom link did you use? Oh, did we use the wrong Zoom link? Huh, one sec. Let me. I don't see my Zoom link. Maybe it's the wrong Zoom link. You're waiting. You're in Zoom link. Racheb, hold on. Let me do this. Racheb, why don't you email me? Maybe my team sent you a long link. Sorry. Email me at nancy at drncd.com. And then I'm going to send you the right Zoom link. Cool. Anybody want to join to do mock interview? You can directly email me. I send you the Zoom link. Awesome. OK, cool. For your introduction, this is Dr. N-C-V. Let's get started on the popular microphone. Hello, guys. You can hear me, right? And cool. Microphone switched. Hey, guys. This is Dr. N-C-V, a direct product featured in Forbes. I've helped 100 people land their dream job offer in fan companies and unicorn startup, continue to promote it as a product leader. Actually, something very exciting. When I've seen lots of people, even in this recession, they're making great progress. For example, in February and last month, we still land two fan offers and one director offers and one TikTok offers. And the fan offers are Amazon and Apple. I'm sorry. Sorry, Amazon and Meta. It's still an opportunity. So that's why today we're doing free mock interview with all of you guys. I want to make sure that you guys know what went wrong in your interview prep process. Probably you couldn't land job interview or probably you landed interview. You don't know how to pass the interview. So today let's focus on how can you fix the interview preparation process. So comment on the chat. Oh, by the way, I also did a mock interview with chatGVT. I published a new video yesterday. You guys should definitely check it out. ChatGVT almost passed Google interview. Some interview, it did well. Some of you didn't do well. And behavior interview definitely did very well. It can also pass for a design interview with Google as well. It's crazy. It's crazy. OK, so now let's get started. Let me make sure I send people the right Zoom link. Maybe my team sent in the wrong Zoom link. But anyway, so let me I got your email. We're going to write a copy invitation. OK, we shop. Yes, I just sent you the Zoom link. Everyone else want to join me for free mock interviews. You can email me and get a Zoom link as well. OK, so let's do this. Let's go through today's key content first. Then we do mock interviews. Actually, very excited. This is the most fun part of my live feedback to other people. Slice show. All right, today we do product mock interview so that you're able to pass your job interviews and land a job offer. Awesome. So you know me, each time I want to go live, I like to share inspiring stories so that you guys not only try to land a job offer and also have the momentum to continue to keep going. Because of course, you will get rejected. Of course, the market is very competitive. But there's always a way to make it happen. But if you give up too early, in general, you would not be able to achieve your results. So therefore, I decided to add many inspirational stories for all of you guys. OK, so this is actually a story of Chan. So Chan was a Deloitte consultant. All right, so let me tell you a story regarding how she joined Amazon. And actually this, the way how, by the way, Chan received the offer from Amazon last year, not right now. OK, we have another student, which is a Yanish. He received an offer from Amazon, which is in February, which is a month ago. So let me tell you Chan's background. And later on, we can tell you about a Yanish background. OK, so when Chan received an offer from Amazon last year, her background was like consultant Deloitte and also like BS in financial engineering, partner MBA in 2023, and no technical background at all. But when she joined Amazon, she actually became a technical product manager for Amazon. OK, so once you guys really understand, it is possible and also use the right strategy. Number one thing what Chan did was, even if she doesn't have technical background at all, she joined Amazon working on something technical. What she did is the number one, she actually took cloud certification. If you want to work on AWS or like stuff, you need to understand what cloud is. And she actually took like cloud certification. You can go to like AWS cloud certification. You can Google online the three-day certification is also three-hour certification to learn something technical before you even become product manager. But let me define technical. Learning something technical is different from knowing how to code. OK, my PhD is in material science. I have been working on cloud computing, edge computing, AI space for like five years. I literally don't know how to code, but I'm able to describe what the technology is and have a communication with my engineering team. That's all you need. You need to understand what is the right thing, right level, right depth you need to have in order to become a technical product manager. OK, number one thing. So Chan took some kind of certifications out there. Number two is that when she started to continue looking into getting into fan companies, she started to leverage her past consulting experience as a Deloitte. She was like most of us and didn't like went to have a business school, you know, didn't work for McKenzie, those kind of company. By the way, even like McKenzie consultant cannot become product manager because right now it's extremely competitive. OK, so now she took a different approach. She was like, well, as a consultant Deloitte, I have done lots of things as relevant product management, but as a consultant, I'm like all pieces of information. So she decided to learn the end product management and then put her past consulting experience into a portfolio to demonstrate, well, in this project, I did 50% of the whole end product cycle. For that project, I did 30% end product cycle, but I did 20 different projects together. We have, she had gone through multiple products end product management cycle. So she was using product portfolio strategy to get into Amazon. OK, I want you guys to use the same methodology to upgrade yourself, upgrade your skills to then into the next level. As I said, her offer is from last year, but last month we still have Meta and also Amazon offer. OK, so for people, I talk about our last month's offer also show you guys her, his LinkedIn profile, Yannish as well. OK, you guys can find him on LinkedIn, one-hour students. Yeah, it's out there. So someone else can make it happen. Why not you? If you look up online, there's more than one opening in those fan companies, but it's very selective, right? So which means that, hey, make sure you support a portfolio strategy, which is going to help you to achieve your result much faster. Of course, once in an interview, you know how to pass the interview. That's why you're here to do mock interview with me. And for everyone who get ready to do mock interview, please make sure you go to this website, darkness.com, slash 50 fan, to download your PM mock interview questions. And those are the real-life interview questions. And now, regardless of the fan companies, non-fan companies and org companies are using similar type of questions. So test your capabilities as a product manager, okay? Let me put the link in the chat, and you guys can check it out as well. Awesome. Great. So let's continue. Make sure you got all the free resources. Ready? Now, okay, by the way, we have a reshap here with us to do mock interview. How to get free access to the mock interview is the Zoom link, how to get it. And you just email my team the info, pmxers.io, or you directly go to the description of the video. There's a Google form. You submit your information, and my team will send you a Zoom link. Either way, it's fine, okay? Whoever gets selected to receive free coaching from me is for people who give the most like and share in comments of our YouTube videos or Instagram stories. So make sure you share, like, subscribe. Okay, everyone, please give a like button because we give lots of free content for lots of people, like learning the job offer, just like watching all the free content. Of course, who support any of our non-profit, you're receiving free coaching from me as well. And today is International Women's Day, okay? So I will celebrate all this for all the women out there and one of the non-profit we support is called Marisi. Let me quickly do this. See my screen. So Marisi is one of the non-profit we support, which is safe girls from human sex trafficking. Okay, so in the past couple of years, I donated over $20,000 to non-profit and this is the latest non-profit we discover and also we support. They help, it's crazy. So they help lots of girls in developing countries and saving them from human sex trafficking. They have helped 12,000 girls so far. It's heartbroken to hear so many different, oh, damn it. Last time it was 12,000, now it's 16,000. This is crazy. It just, the number is too high. And the whole world had 28 million girls getting taken through human sex trafficking. It's crazy. Okay, so we're together to achieve this. Anybody who donate to those non-profit, you're getting free coaching from me as well. So Zoom link and you get priorities. And on top of that, this year we're having our own non-profit called PMA Kids. Okay, so everyone understand this, let everyone know. So PMA Kids represent, in the past, anybody kids from middle income families, their total family income is under $100,000 per year and their teenager kids can join our PMA Kids program to teach them product management. Okay, we're doing this this summer. We're starting our non-profit called PMA Kids. I'm very excited about this. Awesome. Of course, anybody who is interested in product management coaching, go to darknancy.com to learn more. Okay, and now let's go into quick mock interview and get ready. I think that's everything. Oh, cool. Oh, one more thing, one more thing. Okay, so anybody interested in PMX Editor, the coaching program we have, go to this website, darknancy.com, slash masterclass to register for our free masterclass and stay until the end, and learn about who do we select to join the program. Okay, so now here's how things work. In the masterclass, I teach you how to land the top tier PM offers in March, 2023 using a portfolio strategy that works, even when rejected again and again. And even if you don't have a conflict and tech degree or PM experience, so go to this website, darknancy.com, slash masterclass to learn more. Let me put the information here. So right here, you can go here and let me also put it in the chat. So you guys, everyone who is interested can go as well. And cool. So let me come here. I believe we'll show all the tech. So let's do more interview right now. Let's do more interview. I'm so excited. Reshop, how are you? Yeah, I'm good Nancy. How are you? I'm doing well. Where are you right now? I'm in Delhi, India. Oh my goodness. What time is it in India? It's 9.30 PM at night. Oh, it's not about 9.30. I thought it's 12. That's good timing for you guys to join my YouTube live. Okay, great. So you guys make welcome, welcome. You guys make sure to like and share the free coaching with everybody, at least in the live this and everyone hit like button right now. Okay. Tell me your 30 seconds elevator pitch. Tell me about yourself. Okay. So hi, I'm Reshop Sharma. I have two years of experience working in planning in organizing hackathons, brand development and building strategies while acting as the lead organizer of India's largest student run hackathon. And I started my career as a front end developer but soon got promoted to the project lead of the same project which became my first introduction to leadership. Then acting as a organizer, I got an opportunity to work and improve my planning, communication and problem solving skills which landed me my current role of branding intern at an NFT business startup where I am building road maps and strategies for the expansion. Having worked in these domains, I think I have gained experiences and skills which I can apply and contribute meaningfully to the product development. Hence I aspire to be a product manager and use my skills. Awesome. Okay. Cool. And I'm glad you definitely watch our 30 seconds at a very good pitch video. Skip ready for this. This is very good. I can see. Okay. So tell me what kind of role are you trying to land? For example, my current... For them? Or tell me more. Four time PM job or part time? Or internship? Actually I'm looking for a full time job and like it's also well if it's followed by an internship that's also okay to me. Okay. So what type of companies? Particularly SaaS startups. Okay. So you're trying to aim startups right now? Yeah. Awesome. Okay. So let's do this. What kind of... Do you want to do part of a case interview or behavioral interview? Like as you wish. Like I am comfortable with both, I guess. Okay. So let's do some behavior interview first and see if in past behavior you cannot even pass behavior interview. I don't think other interviews would be easy on you. Okay. So let's do this for startups. Rishabh. So tell me an example when you turn a product from concept to execution. Sorry? Tell me example when you turn a product from concept to execution. Okay. So like as I've said my current role in the current startup. So when we started like in the ideation phase so like we had to decide first for the product. We have focused on the problem which was the problem faced by the indie artist in India currently for particularly three things we were new reach and reconnecting with fans. So getting across those three problems like we started with the building for looking at the existing solution like are there any solution as of now and what are the problems being faced by the indie artists in actually and we run through some interviews with one of the indie artists that we knew personally to think like what solutions they are thinking and are just anonymous with our own product or not. So we tried creating an intersection between their ideas and our ideas and use a technical expertise of Web3 and NFTs to solve that problem. And then like before the execution things we hired a few advisors like who were continuously advising us on the execution part and we break down our product into few stages. We first decided to build an MVP so that we can launch and attract a potential customer base which we were focusing on like the early doctors for our products. So the basic MVP we decided was like at least the artist can create and maintain sell their NFTs and with the rest of the features coming soon in the two of the months. And on the basis of that feature like we are currently running our campaigns and the marketing campaign getting more and more artists towards our platform and pitching them through like the what are the things on the onboard and we aim to like the ship the upcoming features as soon as possible the next feature being shipped in the next month. So I would say that I am at a very early startup so like there was not much student from the execution from the concept of the execution and we have been working just on the MVP and the first feature right now. Okay, so it's very hard to follow to be frank. I don't think you use, I don't see you to training from out of my videos regarding how to turn a product from concept execution. Did you watch the free training? No, I have not. Okay, let me show you. You didn't follow the right framework. It's very hard to follow. I believe you did a good job for those like NFTs startups. Even if you did the first version MVP there's still a lot of stories to help but the way you told your story wasn't good. So let me, it's just not memorable. So let me do this. Let me share my screen and show you what framework to use and how to improve your answer. Okay, so everybody see my screen? Oh, I haven't shared yet. Hold on, hold on. Okay, come here. Okay, now go to this playlist for the managed interview questions and answers. They will definitely ask you those questions. Launch a product from concept to execution. Okay. So this video has, how many, 8,000 views already. So everybody need to go here. Okay, everybody go like this video. Make it 300 likes. First of all, let me copy paste. Everyone can watch this to say all the simple answers and you guys need to dig in. Okay, I put it in the chat. Let me know both YouTube and LinkedIn, guys. Can you guys see what I post in the chat? Let me know, say yes if you can see it and double check you guys have everything. So let me go through the framework with you guys. Yeah, I'm missing the framework, number one. So in this video, everyone watch it. So I share this in the chat already. So most importantly, when you talk about how to answer this question, you need to give an overview of your product and then break into three phases. Number one, phase number one is ideation phase. I think you talk a lot about ideation. You don't call that ideation. You also told us lots of stuff. It's very hard to understand what's going on. Okay, we'll tell you how to make it shorter at all. So number two is MEP. Number three product launch. Looks like you're missing product launch. What we'll tell you how to bridge the gap. Okay, but your first part, the way you tell ideation was way too long. So let me help you to make it shorter. So I can answer this question in like two minutes, no longer than three minutes. Number one, you can tell them, hey, let me tell you an example when I turn ABC product from concept execution. You give it a name. What is the NFT, what? Any NFT or NFT for developer, what? Tell me more. NFT platform. Yeah, NFT marketplace platform. Like OpenSea, right? Yeah. Cool. So when I turn NFT marketplace platform from concept to execution. First of all, let's talk about the entire ideation phase. I took three phases, ideation, MEP and launch. First of all, let's talk about ideation. Ideation, talk about how we come up with ideas, the way you describe the whole ideas is wrong. Okay, if you talk about, you talk to, let's say 50 different customers, you had a customer with a customer interview, then you realize they have this kind of pain point, point number one, two, three, I don't know what exactly is a pain point. You have this kind of pain point. And then you can talk about next step, I decided to like have a brainstorming session to figure out what's the best strategy to solve the problem, which is creating an NFT platform. Okay, so now using the framework, tell me again, how do you do ideation? Okay, so like as for the framework, I would say that the ideation pretty much started from the first person point of view because the founder, the person who is the founder of the startup was actually into music industry and he was building, like he was creating his music pieces. So he was facing the similar problems that other artists also faces in the industry. But to validate that, if the problem is being faced by other artists as well or not, like as we said- What problem? What problem? What problem? So the problem was of the three basic things that the Indian artists face, it is of reach, revenue, and the reconnecting with fans. So like for, as of the current scenario for the reach, they have to collaborate with some major distribution labels, which take up to 80% of the revenue share. So the artists are left with a very minimal piece of the, you know, the music fees. And apart from that, the second thing is to publish their music on platforms like Spotify, which again pays them very low and the rate is approximately $3 to $4 per thousand views. Wow, very low. Wow. Okay. So very good. So you have lots of insight and say, wow. So starting from talking, I would say it's fine, through the ideation phase, no need to mention the founder, whatever, your part of team. First of all, we, first of all, our team decided to interview lots of artists in the music industry. And we discovered three key pain points, reach, revenue, and engagement with fans. And by talking to 100, how many artists you have, you discovered that first of all, well, when they tried to reach to, when they try to make living of music and their revenue share is only like 20% when they work with labels. But if you publish on Spotify, they're only getting $3 out of 1000 views. And they are not able to get paid for what they're worth for their creativity. So this pain point is universal out of 100 artists where it's hard to. And then it's like much more like clean and better to describe the situation. Yeah. Okay, so did you do surveys? We just talked to them. So like the survey part was done before I joined the team, but after I joined the team, like major of the part was done through interviews and personal interaction through the artist venue. Okay, they can say that I had like a voice of customer interview in person interviews with 2100, a lot of the different kind of artists and learn the following three things. And then you had a brainstorm session with your team together you create this NFT marketplace idea. So now in one sentence, tell me why the NFT marketplace is going to help the musicians solve the top three pain points right now. Okay. Okay. So the first one, like I would start with the revenue as I say. So on our platform, the first of all revenue, how the NFTs are going to solve them. So the artist would be getting the revenue that they generate by selling the NFTs. And another model that we have on our particular platform is that whenever an NFT gets resold, even after the first purchase, then always a royalty. The some part of the NFT price would be going to the artist as ownership as a creator royalty. So it is like a permanent source of revenue, a recurring source of revenue for them. And this is a way that it is helping them on the revenue thing. And second, coming to the reach, we have an internal community of our own listeners and we have started a referral program where people are motivated to find out the good music which they think can get popular. They promote their music. And once someone purchase NFT through their referrals, they also get a certain incentive on promoting that particular piece of music. So increasing the artist's reach. And thirdly, the engagement with fans. We currently, there's no such platform which provides music artists with the data of their listeners which can differentiate its listeners into two categories that is listener and fans. Like no artist knows at how many times which person is listening to his song on Spotify. So we are aiming to provide that data through our platform so that user can engage better with their fans instead of all the listeners. Okay, great. I really like it. Okay, we just need to break it down. You break it a little bit. Okay, so through the brainstorming session, we started this NFT platform. Number one is to solving the revenue strategy. A revenue pain point. We decided to use a token and they got an initiative when they pernailed that episode you just said. Number two, because it says three pain points describe how we solve all three unless you only solve two, then you talk about two, right? So number two is about engagement with the audience. And we are the only platform was able to collect the data of the audience directly sent over to the artist. To make it short, right? I wanna use one sentence described how you solve the third pain point. Okay, you use one sentence per pain point straightforward get there. And so now we're moving to phase two. Hello, Abda, how are you? And I saw you on the Zoom as well. Cool, we're gonna get to you later on for your mock interview. So now next part is then we go into phase two which is really building MVP and test out the market. So when you talk about your MVP you should talk about how exactly you build MVP. You're working on engineering team, cross-functional team there are 50 people in it, you need to talk more regarding how exactly you build a product. Okay, so tell me more, how will you develop MVP? Okay, so like the two of the three of our team members who are working in the tech team who were building the entire thing on their own one on the front end and two on the back end. So they had developed everything. I was particularly on the growth part more on getting the data through the service and interviews like what can be done through them. And apart from them, we have people in the marketing team. No, no, no, the way you describe how your MVP is incorrect. Okay, this specific management framework you follow, okay. Watch the video, everybody follow the framework. Okay, everybody follow the framework. Okay, okay, this one, this one and move this, okay, I can direct it. Is this one? Okay, this framework, which also I have a whiteboard I write down what the framework should look like. Everyone should just go listen and use it. Okay, so do it. Now, in the framework, when talking about developing MVP it's not about all of my engineering it's not describing your team members it's about from your perspective how you lead the team to build it. When we develop an MVP we're using agile methodology. We have a team of three engineers, two marketers and one product manager, which is me. I turned the customer's requirements into an engineering-facing user stories and requirements. And through the daily stand-up user story grooming and the engineering team started to develop the product. Once we have the any initial features that's available I continuously bring this back to our customers to receive feedback and bring it back to our engineering teams through user stories so that we continue to improve our MVP. Eventually our MVP became very mature we're able to test out the market to get early adopters. That's when we launched our first version of our MVP minimum viable product, that's your phase three. Okay, so your entire framework is incorrect it's not about what did I do? Everyone needs to understand this it's not about what you did. It is about what hiring manager want to hear to be frank. Okay, so how things work is whenever you go into an interview we have a sheet say we need to take notes and then send over to HR and this person pass on that, right? We need to see, oh, was this person's product requirement framework, how did he develop MVP? Agile process, no Agile, did he communicate with like customers? So we need to answer the questions in the checklist. That's why our questions and our student insider problem manager accelerator which is the program I teach, the question is better was because this is what hiring manager want to hear you got to say things like this. Okay, so therefore you watch the YouTube video which tell you exactly the five different things you must say in those answers that's why you can pass those interviews. Okay, so that is not describing what exactly happened. It's like, oh, let me say something hiring manager is looking for so that they can mark it on the sheet. So that's the key. Okay. Okay, so yeah, watch the video and putting the YouTube channel in the chat you guys should get it. If you couldn't get it, feel free to email my team at info.pmacenter.io, okay? You should have everything. Okay, so let's do our next mock interview. Let me double check. We don't know. I have too many tabs open. Oh, another important resources for all of you guys before we do the next mock interview. And let me share my resource right now. Right here. Okay, everybody, here is how you find mock interview partners. Right here. Everyone should take a screenshot right now. Okay. And you directly go find a mock interview partner. You can join which group and anything group, find a mock interview partners and use the right framework. You're going to improve significantly. Oh, another quick reminder. Next inner circle. Next Thursday is our inner circle. And actually, okay. So this is our every month we have inner circle. This is our last month's inner circle, the February 23rd. And actually next Thursday, we have another inner circle. People can join for free, which is about how to use chativity to pass any job interviews. We haven't, we haven't viewed the website yet, but it's the same website, doclanity.com slash inner circle. And join. So go to this website. You're able to get a zoom link. Okay, doclanity.com slash inner circle. Get a zoom link to our inner circle for next Thursday. Okay, so it's right. Oh, let me also put the link in the chat as well. One sec. Let me share my screen so that you can continue to take a look. That's for chat GBT. We haven't viewed the website. No, we haven't updated it. The website is from last month, every month of a new one. But you should register right now so that you will get the link. One sec. Oops, hold on, hold on. Too many tabs open. So let me put it in a circle. Here, very exciting. Okay, so let's do that. Let's continue our mock interview. Let me, what, I'm sharing something. Am I sharing? Okay, great. No, I'm not sharing. Okay, great, cool. Oh, quick reminder actually. Everyone who is here, what about offers for that? So people frequently think about, well, what do I do? Is this really, are there still opportunities? The answer is yes. Okay, so this is what happened in February 22nd. This is our latest offer celebration. And as I said, we have one student, Elle, then offer for Metta, the other student, Ayanish, and then offer from Amazon L6, senior PM internship offer, Rashmi Land, director offer, Amy Land offer from TikTok, and she was a CPA, basically. She's working on accounting software and then she land offer in Canada and she land offer in the US at the senior PM from TikTok. Okay, so then other people doing different kind of interviews out there. So guys, there are opportunities out there. It's like, I want you to use the best resources to really land a job offer. Okay, just the best one and then a job offer. That's the only differences, but there's still more opportunities. Just make sure you guys are ready to be the number one. Just the market is very competitive. You need to do actual effort just like getting free coaching from here today and also share this video, okay? Share the video and like it with any aspiring product managers or senior PMs out there. Awesome. So let's continue Mark interview. Do I have other questions? We will talk about other questions. I don't know, let's finish our Mark interview first. Let me ask. Abda, hello, can you turn on your camera? I hear you to do Mark interviews. Can you unmute yourself? I cannot hear you. Hi. Hello, can you turn on your camera? Are you here to do Mark interviews? Why? Because I'm outside right now. Just I'm hearing. Oh, you listen to it. Okay, so my team, did you submit your questions? Does my team send you the Zoom link? Where? Where did you find the Zoom link? Did my team email you the Zoom link? Yes. Okay, so why Rush Hub? You are getting different Zoom link. Interesting. I bought the link in the mail but like I was not able to join so that it just kept me in the waiting room. But I joined the event through which you send me on the personal email again. Interesting, interesting. Why are you two getting different links? But anyway, cool. So let's do this, let's do this. Let's do another quick Mark interview. Let's do a quick Parsons Mark interview. And we go through other questions submitted in the chat. Oh, by the way, people who join us live, you should do Mark interview with us together. Rush Hub, so let's do this. Let's do a quick Parsons interview because of time we may not be able to finish it but we'll try our best and it also depends on your performance, okay? Everyone who is here on YouTube live or LinkedIn live let's do this case together. Gonna do product case interview and product sense interview. You guys put the questions, your answers in the chat. You can also ask me specific questions. You can put a question in the chat directly and most important when we do customer segmentation everyone who join us, you can put your answers in the chat we'll review it live as well. Okay, so now let's do the following. Product design interview. This Google interview question, design a bookshelf for elderly. So Rush Hub, so help me to do this. Tell me if I ask you design bookshelf for elderly how would you do it? Like I just wanted to clarify like it is only particularly for elderly or we are receiving some mixed audience. Just elderly people. Okay. Everyone else I can see your answers in the chat as well. So putting in the chat, how would you do customer segmentation? Bookshelf for elderly people. Yeah, feel free to put in the chat. Okay, and I still there. Yeah, put your answer in the chat. Everyone put your answer in the chat. I'll review it. Oh, Rush Hub, you don't need to put in the chat to tell me your answer. Everyone else put in the chat. So what do you think? So like very sorry for but like I cannot, you know, able to get that but I have to deliver. So could you please explain with that? What type of thing you are expecting me to, you know? Oh, product design. Have you done any product design case before? No, that's why like I'm facing a bit of a problem. I have not done this in case. Okay, then we cannot do today's marketing interview. Anybody who's live with us, you can put your answer in the chat. I will all review and answer. Okay, now let's give you guys over. You guys don't know how to put a design. Okay, come here. Let me give you guys the framework, what we expect. So product design. Go to, here's how things work. Go to my channel, go to my channel. The second most popular video. First is Google and second is best product design case. Interview question, this has all the framework you need. And, okay, come here. Go to this video, the best product manager design. Interview question, step number one is you need to do customer segmentation. So this one is about design Uber app for people with disabilities. This video, Uber app with people with disabilities, you come here. When we talk about this one, you need to think about how would you break down different kind of customer segmentations? Okay, so which is like, of course, you start with mission Y. Why we're designing Uber app for people with disabilities? You comprehend the situation first. This is for like, for matter interview, we talked about the mission and why and of course, download the top 10 clarifying question to ask the interviewer. You should go to this. The link is also in the description of this at top 10 and download this yourself. Okay, and the rest is go. The top three are today's. Okay, great. So now after you finish this one, you break down customer segmentation, riders and drivers. This is again, this is for Uber. So that's where the customer segmentation coming from. So when we talk about design bookshelves, the customer segmentation, thinking about what different type of people using bookshelves. And now at here, we break it down to like, riders continue to break it down, drivers can continue to be broken down as well. All right, so that's for basically, the video has all the framework you're looking for. After you talk about that, and you talk about different pain points, which is right here. Yeah, it's right here. Do I write it right? I believe I wrote pain point on the, yeah, yeah, yeah. So basically you talk about the pain point for each side of marketplace. But before you do that, you need prioritize the customer segmentation because so many customer segmentation prioritize your prioritize one. And then you talk about what different kind of like, pain points you have for each segmentation. Then you continue to prioritize your pain points so that you know what pain point to solve the problem. So we prioritize this pain point. And then you start to create ideas, different type of ideas. Okay, idea best ideas, moonshot ideas, okay, for the prioritize pain point. So basically that's how you answer this interview question. And basically apply the same framework for other interview questions as well. Okay, cool. I want to give this video like make a thousand likes, make a thousand likes. Okay, very important, make a thousand. Let me also share this video in the chat so everyone can see it as well. Okay, cool. Well, let's do this. Let's do Q and A. We are not going to complete the mocking because you're not prepared. Watch this, okay, study this first. Now let's do this. Let me, let's go through other pre-submit questions. Is this a question? Chandra, what are the necessary keywords to be in resume for senior PM role? Oh, very good question. For senior PM role, here's the important part you need to put in. It's about the scope of work. For senior PM is more, not about, hey, I wrote requirements, the impact and led a team of how many? You don't need to, as senior PM, you may not manage entry level PM, but you can say led a team of 20 engineers, like manage capital budget of $50 million, $150 million, the bigger the better. For senior people, it's very, very extremely important that you talk about the scope of work and the impact you had to the organization, which is very different from entry level PM. Okay, so do that. So watch this and, oh, everyone should watch the resume template. Tips, let me also share another. Video for all of you guys. Everyone come here. Go to the resume video we have here. Resume keywords, so go to these two places. That's a different kind of keyword you use for your resume. Okay, so those has everything you need and must have put a manager resume keywords leading to PM interviews. So everything is here. So make sure to come here to watch it and study more. Okay, let me put the link in the chat for all of you guys. Cool, let's do Q and A. Oh, Simon, do you pull up WeChat and LinkedIn QR code again? Okay, yes, let me show you. Yeah, let's do it right now and pull up right now. You can take a screenshot. Right here, take a screenshot right now. You can scan the QR code to join the WeChat group and LinkedIn group to find your mock interview partners. Okay, take a screenshot. Did you do it? I assume you did okay. Now let's come to the next. Pincas, what are the different? What are the different good PMs from mediocre PMs? Very good question. I'm gonna make a YouTube videos and I have it already. Okay, so here, I have a YouTube video about this. So let me give it over to you first. Good PM or like okay PM. Good PM, think about the long-term strategic impact. Okay, so bad PM, think about how can I get the job down today? Good PM, thinking about leadership. Bad PM, think about management. Leadership means that how can align the vision within the team. So bad PM, think about how can manage people to do job I ask them to do. That's differences. Now, good PM also think about cross-functional like organizations and impacts so that they can do alignment much better and better and faster in real-life scenario. Bad PM only think about how can they make their own team fast, go faster, but they didn't think about the entire like companies roadmap. Okay, good PM also very good at probably speaking storytelling. Bad PM is only good at technical stuff, which is let me just write requirement, let me just do some whatever, technical conversation with engineers. All right, so that's a huge differences between good PM and okay PM. Now, let me, oh, there is the videos. Let me show you guys, there it is. A YouTube video I filmed. Where is, oh, right here. Differences in good PM, bad PM. Oh, there is a video here. I think I put it under senior PM playlist. Oh, yeah, yeah, yeah. Hand difference between a good PM with a bad PM that you can get fired or promoted. So I talk about 10 different kind of like differences and you guys should continue to figure, to watch this. Okay, let me, 10 differences. Let me share this in the chat and put it in the chat so you will have it. I can't hit send, that's weird. I don't know why I cannot hit send. You can reply, I'll reply, what, hold on, hold on. I don't know why I was, I cannot hit send. But anyway, ooh, it's frozen. That's weird. Anyway, you guys should go here. Basically, this video I just shared with you. Okay, so let's continue the next question. Right here, let's do the next one. JD said, how to answer? Tell me about your past product is an optimal framework to use. Yes, how to, tell me about your past product is about a similar to turn the product from concept to execution. All right, so, but tell me about your past product is the same framework, but you spend more time talking about the impact. So from all my past product is like using AI to help cities reduce car crashes. Using that past product example, I will talk about the customer pain point. We have ideation. And then when we launched the product has been used by 10 different cities within six months and different kind of impacting emphasis. When you tell your past product is similar to ideation to launch, but you spend lots of time talking about upfront what problem you solve and the impact you had. Okay, so hopefully this helped you. Katherine, how to in your PMA program? Okay, here's how things work. Hey guys, go to this website, it's still workable. Yes, so I have a coaching program that have helped 100 people land their dream PM job offering thank companies, you can start up, so it's right here. So go to this website, darknancy.com slash masterclass and register, pick the time worst best for you to attend the masterclass and then stay until the end to understand how you are able to quickly leverage yourself into the next level by joining our program or not. But stay until the end, we will talk about who do we select to join our program. Okay, but this is a free coaching for all of you guys to get started right away. And using the portfolio strategy, I just covered in the masterclass. Nice, nice, cool, nice, cool. Okay, so let me see if I answer all the questions enough. Oh, install the question, PMA leader, yeah, PMA leader goes to darknancy.com slash leader, we should after you land a job. Okay, pro is before you land a job, you master all the PM skills including upscale and also the interview prep, upscale interview prep with you should both. Okay, cool, nice. Looks like we answered all the live question. Let me double check the chat. Simon, you have a, yeah, those are the live question we have already. Okay, so looks like we went through all of this. Thank you for staying with us, everybody. And for anybody who's interested in PMA strategy, go to this website, darknancy.com to learn more. Okay, I am looking forward to seeing all of you guys. All right, have a good day. See you guys tuning in next Thursday for our inner circle. That's Zoom only, it won't be streamed. No recording, so make sure to join us live next Thursday at 12 PM EST, awesome. Okay, cool, all right. Talk to you guys soon. Have a good day and make sure to like this video. Like, share this video. Give a like for this video, put a thumb up in the chat. Awesome, cool. All right, talk to you guys soon. See you guys, bye. Thanks Nancy, like for showing me the level. And yeah, I know I have two people a lot and will be coming back harder. Yeah, yes, you can just follow the framework. Awesome. Yeah, make sure to share this video with your friends and let me know, email me you have shared, okay? I'd love to know. Yeah, sure. Cool, all right, talk to you soon. Bye guys, bye. Thank you.