 If you are a solopreneur, I recommend that you keep your sales funnel as simple and organic as possible. I put sales funnel in quotes because I don't really like that phrase. I think that phrase dehumanizes your ideal client. I like to think of it more as a transformational pathway, but I'm not going to go into that right now. I'll just say, I'll use the term funnel because a lot of people understand what that means. A lot of marketers are trying to teach us to create these supposedly full proof funnels where you can just send traffic to a particular landing page, a particular website. They would put their email address in and then they would start getting a series of emails or videos that would then make them into a client. There's this fantasy that we can create some kind of a marketing machine and just buy a bunch of ads, spend money and send people to that marketing machine and then people go in one end and they come out clients the other end. I have seen so many clients try to do this with other marketers and have failed. I have done many versions of this myself and I have had many friends who have done many versions of funnels. I'll tell you what my current preference is. It's to keep your funnel as simple and organic as possible. Here's a simple idea. It's just basically three levels. At the bottom level or where new people come into this pathway, okay, I like to think of this pathway, they come into the level that is free. Your free content could be your videos, your blog posts, your social media updates, maybe they hear about you through word of mouth, some of their friends are sharing your content forward or maybe you're contacting them and you're sharing something free that is useful to them. Could be even your own service, maybe like a free session or something like that. The bottom level is free. You got to just contact people or let people find you and consume something before they trust you, consume something for free. Then the second level is something that's low priced. Too many of you are trying to sell people a multi-hundred dollar thing right away, maybe even a multi-thousand dollar thing. Start with free and then the people who are consuming your content for free, of course, will be much more qualified and interested to then consume your low price offering. The low price offering, as you might know, what I like to do is a $25 online workshop that I run once a month and it's great because people really get to taste my expertise at a price that they don't even really have to think about because it's such a low price. That's that. It's always good to be testing new low price offerings. That's why I test a new workshop topic every month just about. The third level is, of course, higher priced items. People who have consumed your lower priced things are much more qualified to then invite them to your higher priced items, whether it's some kind of one-to-one service, usually something like that. I recommend that don't worry about all the trainings that try to teach you how to do funnel this and funnel that and just stick to something simple and organic like this for now. Free content, however, and whatever energizes you in terms of free content, create it, do it more prolifically. As you create more, you learn what works and you create more of that and people start sharing your free content forward. Then at the same time, create some kind of low priced things so that occasionally advertise it to the people who are consuming your free content. Just advertise your low priced thing and then after people consume your low priced thing, then occasionally invite them to your higher priced thing if it feels right. Until the next video, here is my sweet dog, Buddy, being incredibly patient and I wish you a simple, organic funnel that feels genuine to you and feels generous to the people you're reaching.