 Welcome. We're going to be doing interactive site audits. The organizers were kind enough to put together this very fancy box. We're going to put your website names in, right? And we're going to have Sarah select websites at random, so you guys don't think that we're playing favorites. And what we're going to do is we're going to pull up your website. We're going to make fun of it for a little bit, and then we're going to get serious and we're going to tell you everything that's wrong. When I pull up your website, I'm going to ask you whose site is this. Hopefully your name's on here. And while we're pulling all of our stuff up, tell us about your site, tell us what you do, what your conversions are, how do you monetize, what's the goal, and are you looking to just like have us roast your site, or is there a specific SEO question that you want answered? Cool? Cool, cool. All right, we're live. Good, good. All right, here we go. EatingRules.com. There you go. There's a lot called EatingRules. My philosophy is that healthy eating doesn't have to suck. And one of the questions was my goal. I try to help people eat healthier, and it was better live through what they eat. I run an annual challenge talk about October on Process, where I try to get as many people as possible to eat no processed foods, so I'm gearing up for that right now. But throughout the year, I've actually pulled back on the amount of time I'm spending vlogging. So my traffic's been dwindling, and from January to now, it's kind of been going down and it's on an uptrend now that it's going into October. I monetize through advertising, so case use are really important. So I'd love to know some strategies to take my existing content and or site structure and improve it to help boost my traffic without having to write lots of new blog posts. I've also just launched a new product to sell, of course, called Real Food Rescue, that I haven't really promoted yet on the site, but if somebody takes October on Process Challenge, they get a discount on that, so I just launched that this week. So I'll be adding some promo for Real Food Rescue with that. My primary thing is just sort of looking for any technical issues and easy wins to help improve my Instagram. Awesome. Cool. All right. So while Sarah and Renee pulled up, any other issues? Okay, cool. So this is SEM Rush. It's an awesome tool. It's expensive, but I think I can get you guys trials. So please let me top that arson and I'll respond once I have the code. This is SEM Rush. This is an intelligent tool that we use in-house all the time and it gives us all kinds of interesting data. What I like to look at is keyword trend, right? And here are all of the keywords that are according to SEM Rush so we're going to do traffic right now, Andrew. So you have dried beans, which is ranking in position three. You were in position five last month. You guys can see that, right? Boom. Is that better? Yes. Let's do it again. Yeah. Even better? Yeah. Cool. Okay. So these are your traffic drivers because you're ranking the top four positions here and these are your, again, traffic drivers. Looks like they're not all branded or they're not branded at all. So this is good news. Your keywords are distributed very nicely. You have 461 keywords in the top three positions of page one on Google and this is your 1,677 keywords that are below the fold of page one, right? So position four through seven. That's four through 10. And then this is the rest of your keyword inventory through the rest of the pages. On the inner side, we'll get a historic trend and let's take a look at, let's take a look at last year, right? So just like everybody else, through the updates that we saw in the beginning of this year, it looks like you took a little bit of a hit from February to March and it looks like you went from 50,000 keywords in the top 10 pages of Google to 39,000, right? But let's look from February, 50,093 to today, 27,000. So a huge drop up there. But let's focus on the traffic drivers and here we're going to isolate only the keywords that are in the top on page one, right? And that trend doesn't look too bad now, right? 3,242, excuse me, 424 keywords on page one in February, 2,138. So the loss here is pretty decent loss, a little bit over 1,000 keywords, but not as drastic as when we looked at the entire picture, right? This trend is not very indicative of a penalty, because you're still ranking, but through these updates, Google did find other sites that are more relevant for some of these keywords, right? Google doesn't really analyze you or filter you down. Google doesn't take any action to decrease your rankings algorithmically. Google typically just rewards somebody else, right? Somebody who doesn't get a better job and they push them up and the byproduct is you will be down on the pages, right? But this is kind of what's happening on your site from a domain level perspective. Sarah, what do you have? This is pretty good. You have a good breadcrusher structure going on on your posts that is great in relationship to posts and categories. You can optimize your URLs a little further. You have the word category in your URLs which is not helping at all. It's not topically relevant to those pages. You also are missing meta descriptions in all of your category pages. So you want to put something in there to fulfill the meta description component of it. Your age types look good so I don't really have anything to complain about there. You're doing a lot of internal linking and external linking at least from the posts that I've looked at so far. I would maybe want to be a little more picky about when you decide to link from your posts to other posts since linking does create a relationship between your pages and it is a powerful source that spiders will follow. You don't want to just link really nilly and put a ton of links into your content. You want to be very careful and very specific about where you link so I think that's definitely something that you could kind of hone down a bit more. Andrew, what is this? What's in your footer? It looks like it's a frame but not. I have no idea. Yeah, so this is like another, you have another head and body sitting inside your page. Is it coming from my ad network maybe? I don't know. You might want to take a look at that. Yeah, right. Because Google crawls, it's renderable. So Google crawls so that you have two titles. Interesting. Real quick question on the cross linking stuff. I have those thumbnails that are still on the screen right there. I've got basically like six of my top posts that are in my sidebar. Yeah, those guys. Is that the links you're talking about? I'm seeing them in the content. And right off the top, it looks like this might have been a contributor, someone else wrote it for you, Linda. Bio is right at the top of your page and you automatically, in her bio, there are five links already coming out of that instantly going to her social media sites and her blog, which it's fun that you're linking with her other stuff. And I assume these are probably the follows. But that's a lot of links right at the very top of her page. So you might want to put her bio kind of down more towards the bottom. Then in the content of that post, you're looking at, so you have one link here for the October process challenge, which is fine. Then you have another link that's going to Kitchen Test, Bob's Red Mill, No Spicy Carrots, Hummus, and a mommy dip. So it's just, this is all within the first, guess this is maybe 300 words of your content. You now have five, six, seven, you have 10 links in roughly the first 300 words. So that's a lot. So it's really more picky about where you want to link. So is this October unprocessed challenge something that you're really interested in ranking for over the multi-seed crackers? So are you just putting it there as something that's useful to users? Maybe there's a different way you can incorporate that into your post, your related post. Or is it something where you want search engines to understand that this content is related to each other, and you want to pass the spiders from this post to your October challenge? It depends on what you're prioritizing and really how you want to funnel where they go throughout your time. Andrew, we've got to move on. The last thing I'm going to say is pages in the series for your paginated archives. You're handling the rel-next-prev canonicalization properly, but you don't have the actual canonical present. So the canonical needs to be self-referencing so who knows that this is the page, rel-next is the following, rel-prev is the previous. All of those are three canonicals. That's all the time we have around this. Thank you. Chance for meditation. Are you here? Hi. Hi. Okay. So this is basically a pet project for me. It is a blog. It is a resource for people who are into meditation. I have actually not put in, I would say any part. Chance, C-H-A-N-P-S. Oh, I'm sorry. Yes. I have that used plugin currently installed and I think that is pretty much the extent of that CO that I am doing or not doing. First of all, you want to transition to HTTPS. Okay. Yeah, that's... First thing. Big thing right off the bat. Talk to your fellows, they should be able to help you out with that. Sure. And then when you do migrate to HTTPS, make sure that you redirect her in place and that the non-secure version is always redirecting to the secure version, but you don't make two, two versions of your site available. All right. You're ranking about 89 keywords across the first 10 pages of Google. Here are your traffic drivers, according to SEMrush. Currently, there are no keywords in the top three positions. You do have two keywords on page one below the fold, position four through 10. 15 keywords on page two, nine keywords on page three. So they could be your trend. Okay, so it looks like you actually did pretty well through the updates. You did get a little bit of a hit No. Looks like in February, you grew from 19 to 35 keywords, kind of plateaued. Then dropped off. So this update, this was a core algorithmic update. This was a correction to the one that they released in March. Again, it's all about quality, organization, and topics. So it looks like it corrected here. And then there was another update that they didn't Google to confirm. Because of the households. But the SEMrush sensor, which is a sensor that measures volatility in an algorithm, showed that there was some turbulence there, and you hit nicely. So you gained, you have to edit keywords in August, and then edit keywords in September. Majority of your growth is happening below page one, which is good, which is a good time. If you look at your keywords, looks like you do need to do a little bit of focusing at this phone number. Is this relevant in any way? Yeah, so Google is ranking you for this phone number for some reason, right? So it looks like some things need to be a little bit more laser focused for you. This is the page that Google is selecting for that phone number. Do you know what this page is? Yeah, so this is basically a business directory listing plugin. It's listing all the weekend, our weekend friend here. So it's probably a phone number so what do you see? I'm also seeing you have a lot of hitting topical focus across a couple of different pages. So your homepage is your primary page for meditation chance. That's where you want keywords for that to land. However, you also have forward slash chance for meditation and forward slash meditation chance. All three of those are basically targeting the same types of keywords. So you have three pages that are all equally as relevant for them, which is confusing to Google and so it's not sure your homepage is going to win because your homepage automatically has more authority but you're competing with your other two pages. So instead of having separate two, three pages that are basically talking about the same thing, focus that all into one page so you have one really highly authoritative page. Your page title is a lot better, which is something that you can do through Yoast. Currently it looks like it's just kind of a standard out-of-the-box you have for like archives in your page titles, which are really not helping you at all for that. You also want to go through no index or block tag pages because there's just stuff that's clogging up the index in here. Again, it's not really relevant as far as like a landing page that you would want someone to come into on your site. You're also your author archives are in here too. You already have an about page for two different people here. So if someone, if those are notable people that you would potentially want someone searching for their name to come into that page, those about pages are already going to rank for that. So you want to just no index get rid of the author pages because again it's not really serving you, not helping you so focus people's attention on the stuff that you want to focus on rather than all this extra sort of stuff. Okay, so I was checking the analytics, the analytics installation is fine but I do see besides the fact that we are not at HTTPS, we also it doesn't automatically don't have a preference whether it's WW or non-WW it both, whether you type in WW or not, it does come up. That's kind of an analytics nightmare because what analytics does is it does it will show two versions of the same page. So therefore you will have a complete set of duplicate pages if you try to figure out what type of organic traffic, what type of this, what type of that. You're not going to have a set count as far as where it goes because of the duplication. So it's going to get loaded. That's one thing we notice. Another thing is we're looking at the document outline. Now this is dealing with your heading tags that Sarah talked about, H1, H2. Which page are you talking about? We are going to go to two of them. The first one would be the home page. Now the home page is missing an H1. H1 is of course your topic. And at the top of the page we are missing that and the first thing that we see is actually goes straight to H3 which is type to search. We're not too focused on the H3 tags but as far as everything lines up we have the H2 tags that work in the front. We're going to hit that in the hero in the front. Then when we see a very large H3 there at the bottom we want to keep these tags topic focused. And then when we go on to another page, one of the category pages which would be the category Shiva chance. This one is also missing an H1. Shiva chance. That would be our topic. So that's what we're missing. And then there are also no other well we do have a little bit of but yeah. So we are missing the H1. Your site doesn't need cleanup. It's kind of a lot of you have things that live in the root you have things that live in the site. From an information retrieval standpoint Google is super confused on what's happening. That's why you have all these weird keywords that are ranking like what we saw on the Android site. But nice back because you always have more keywords in lower pages in your like this. So Google is having a hard time in your site. We're moving on to the perfect tone. Hey. Hey, Adam Bell, Bay of TV. So I run a web design studio in the valley. And this is one of my clients last year. I was doing a lot of skin care websites. And I bought a couple of WordPress that are about to be re-designed in the year. And then this one was just actually based in the Bahamas. So it's a skin care company. We took actually from a CMS that actually never heard it. It's not Drupal, it's not Jewel, it's not Squarespace. It's even worse than those. It was like the designers was terrible. And he re-designed it and took about to WordPress about a year and a quarter ago. Okay, so this is a WordPress right now, right? Yeah, it's a WordPress look-on. Okay. All right, so the ranking for the brand, which is good. And, you know, misspellings of the brand. It's also nice graph here. Three keywords in top three. Three keywords below the 12 position 4 through 10. Thank you, words page two. Thank you, words page three. Thank you, words page five. That's good. Yeah. Not much happening, but it's good. So it looks like similar, similar trend, right? So there was a hit in the first core update in the beginning of the year. Went from 143 in top 10, 254, kind of plateau, 54 to 62. Then when that correction happened, you started going up and then we had this last update again to the core. So this was the quality quality update. This is the heat update. Okay. And then that kind of spank you around a little bit. Even though it seems like you did win in the top three positions. Well, not really, but it got better. Right? It looks like the site is like either fairly new or just there's not enough authority there. Sorry. I love that you have bread crumbs. Bread crumbs are great. Those are awesome. Happy about that. You do not have schema markup on your products. Schema markup. Schema markup. Yeah. So definitely want to put those in there on your products. Let's put in a schema markup, offer markup and also review and aggregate rating because you do have that here and I want that to show up in search results. Also you can some of your pages, so you have your products in your product category, which is great. You have a lot of other product pages that are just sitting single level and so we don't really understand what is the overall topic of those pages. So such as didn't get perfect and here's the reason. Brace of sun, some are hacks for healthy skin while the skin guide for your best 40s those are all sitting just single level so we don't understand how those pieces of content relate to the domain. If they do all fit under one specific type of focus then you would want to put them all in one silo. I don't know if maybe those are blog posts. There is a blog. Okay, so that could be what that stuff is there. I have a question about page speed. One thing we had here for a while was page speed wasn't very good. They were running a lot of third-party apps. They still run some intercom, which is kind of a necessity. It's a little circle you see on the bottom right of the screen and you want to chat with someone to help you do that. You find those that you can get with page speed or stuff like that. So far I think just from accessing the internet is not great here. Just with what we're doing now with accessing the site, I wouldn't say that page speed would be a big issue because everything is coming up pretty well. Your images are rendering really quickly. It's not the most of your concerns right now at all. You have other things to worry about. The site is just very freshman. If you look at your backlink profile you have 66 backlinks from 26 referring them. Especially in the beauty space you have to wrap that up. You have some saturation on the backlinks. You're linking to the site with your name in the anchor text. Adam Bell? So there's a link from somewhere that's pointing to this site, with the anchor text that has your name in it. Find it. No, this is Ahrefs. Ahrefs. Just one more. I use SEMrush for domain data and Ahrefs for backlinks. This is just the basic screen that lands you on. That's all of you. Okay. Now what I'm seeing, if you can go to the home page. Okay. We're looking at the everything checks out as far as HPVHP. That's all that good stuff. Now when we're looking at the document outline H1's H2, it is exposing to H1 tags. I know. It's something heavy. H1's? Well, what it's doing is that actually because we see the two H1's that is the same, which ones that we're seeing duplicate content on the home page. Doubling content. Okay, so we have definitely content on the home page. That does need to be remedied. Now when we look at the signup for details free, of course, as Arshel was talking, we don't want to have any lower H2's on the H1. When we look at the perfect tone slash shop, we see that same thing. Signup for the special free worldwide shipping upper of the H1. And then when we go on to the product page we see the same thing. So we have now the set of H1 that is now completely all across site life. So what this does is it starts to dilute. Right. So in other words, let me just I already moved off your page. You're over time. I love you. Just really fast. We can talk after. Your speed isn't bad. I mean, you definitely want to get this to be around four seconds or less. But it's not holding you back. Obey giant. Not in the room. Oh, hey. How's it going? Tell us about your site. How do you monetize? What do you sell? Okay. Let's take a look. Not bad at all. 46. What? Yeah. Okay. Okay. So the site is sorry, the site is ranking 7,850 keywords across the first 10 pages of Google. Here are your top traffic drivers. Seems like they're on target. There you have a brand here and this is your boss, Shepard. Let's take Google's understanding what the site is about. That's good. 653 keywords in the top three positions. 717 below default, so home page is doing good. Home page is actually your strongest page. Sorry, not home page. First page of Google is your strongest page. 637 keywords on page two. 603 on page three. Here's your historic trend. So it looks like you did get somewhat of a fluctuation here about 2,000 keywords left. And then it came back 7,970. So you're not that off, not that big of a hit. If we take a look at page one keywords, you went from 1,506 to 1,370 and if we look at top three keywords sorry, top three positions in if ever you had 724 and now you're at 653. Did you notice a decrease in traffic? Organic traffic? So one thing you do have to do when you see that and it's like a handful of keywords exited that affected your traffic. What you need to do now is you have to identify which keyword exited what position for which page. So you can either do it with this tool because down here you can select the keyword and then up here you can click on the date and it will show you what the keyword was on that month. Now this tool again is a paid tool Google search console will allow you to do this with queries. So compare like three weeks before the drop-off in traffic, three weeks after and then sort by pages to see which pages were isolated, which pages were affected right and then go back and click on queries and see which queries were mapped to those pages. Now GSC Google search console sucks at giving you positions because they average it out. We had a client who was ranking for a keyword on position three on Google to position four but then decreased traffic by 60,000 referrals right from three to four. In Google search console that's going to average out to 3.5 and we'll never diagnose that but take a look at search console and see which pages and that way you'll be able to kind of work your way backwards to identify like what needs to be fixed right Sarah. Is the main sign on WordPress and then you have Shopify in the sub building right? So this is doing a site search in Google to see what URLs are coming up in Google's index. One second. You guys know what the site command does right? No. When you site colon and then your domain it will show you all the URLs that Google has for your site in its index. Some people say that it's organized in the order of authority. I don't believe it. But these are all the domains, sorry all the URLs there's 7,700 in Google's index right now. Go ahead Sarah. Usually we would see a homepage here but for some reason it's not. But you can see that the URLs that are coming up a lot of them are forward slash a number. That's not very descriptive at all as far as what is on those pages. We really don't know what content is there because the URL is just forward slash a number. So I'd update those to be something that's descriptive to the URL. I'd also a lot of these seem to be like prints. So put all of that into a silo or a folder that is descriptive of everything that's under it. So if they're prints create a fine art print folder and then put all of the products under it. So then Google will understand that all of these pages relate to the fine arts folder. And then put print funds in there and like all that sort of good stuff as well. You can do the same thing for your blogs and your articles because right now everything is just kind of simple all over the place. It's not really well structured or put together based on your main topic and then creating such topics. The page titles could also be optimized better as well. A lot of the category page titles still have archive in them which is default for most which it really isn't super helpful. Also your blog is returning a 403 forbidden error. So followers cannot access it. So that's something that should be changed as well. Okay. We'll brief on the home page. It goes to www. www.obaiji.com Sorry, one second. Yeah. What are we doing? Just type in www. Just it doesn't matter. It's all encompassing. That is an error that we have, but one of the things I do want to mention before is I know we're running out of time. I tested your analytics. I see two instances of your analytics tag inside the body of the site. Because of this even though we are registering three pages which is the test that I did we are registering six page views. Now what this does is it increases the excuse your stats. So any type of conversions, anything like that is incorrect. So that definitely needs to be looked into and fixed for you. You have multiple instances of an each one tag on your home page. Yes. So one thing I would do is I would do a deep crawl of your site and then take a look at the server log files because that 403 is kind of weird because it's still loading but it's blocking some stuff. So go through the server logs, see specifically for that URL. This might be like intermittent alternating response codes. So maybe today it's like this and tomorrow it's going to be different. Server log files will help you. Next girlsgameshelf.com Yes. Hey, Darren. Yes. Tell us about your site. This is a site for a friend of mine's YouTube series. It's a board game review series and I was called upon to create the site for it. The goal is to add more subscribers and also to get her more contributors patrons on Patreon. Thank you. You're not suffocating yourself. Can you tell us the browser extension you use? Oh sure. So this is web developer extension. This one's being dedicated to you. This is to make sure I don't write like I sound. This tells me what technology but it's Web Alizer. It tells me if it's WordPress or Shopify or whatever, happy. Why? Okay. So it looks like there's zero pages in Google's index for this domain. Or some weird shit might be happening. You're not being your robots file is not blocking Is there a robots file? Not much. You're off of index. So let's see what's happening. In your meta-robots not in your robots.txt file but the meta-robots on your home page says no index followed. So your entire site is being indexed. So that's a $80 fee that's in the mail to you. Go ahead and remove this line or just change it to follow or index follow. So now what's basically happening so no index followed. I'm just like I'm pissed about this. It's useless. It's freaking useless. It's a robots directory that tells Google go ahead and crawl through my pages but don't index any of the information. It's like what's the point? You're just wasting crawl budget allocation and you're sending Google through your site and crawl it. But I'm not going to put you into index as you can see here. So this is supposed to be index follow. Get indexed. Get attached. That's it. Eight. Try again. Just read that. Pretend it's a license. Creative photo maths. It's a pretty cool part. Is it creative. Creative photo maths.com or creatived.com We're there. We made it. You're on WordPress. Awesome. Tell us about your site. Tell us what you do. What I do are these creative photo maths. They're 8x10 photography maths. They're a little bit more designer. Something unique to help reinvent your photos and your memories. So I have a bigger line of products but for now I'm just trying to market the 8x10 photo maths. The site has been up for a while. I just recently did a theme update which kind of messed up those three boxes that say click here. Those had images and then fire. But once I did the theme update there was an issue. So those should all go to a different page. Okay. So nothing on page one. Nothing on page two. Page three you have three keywords. Page four you have one keyword. Page five you have three keywords. I heart daddy picture frames. Where's my photo maths? Creative design. Grandma rocks. She does. I love mini picture frames. So it looks like Google again is not confused about what's happening in your site. It understands what you're doing. The problem is you're not ranking. The closest to the top you are is on page three with a keyword that has 90 monthly searches and has a keyword difficulty of 81. Heart shaped photo map. Look at that. So Google is finding the right site. Matching to the right page. Matching to the right keywords. So that's good. You have zero authority. You have six backlinks from two referring domains. That's like Twitter and Facebook. Like you can make this four domains right now. Definitely do link building. Promote your site. Collaborate with other people. Get a link from them. Support an organization or something. Get that going. Do a press release. Press releases are good. If you don't abuse them and you have something that's newsworthy. What they do is they lay a nice foundation of no follow links. These are links that carry a no follow attribute. So they don't pass any authority. But they create a nice foundation for your link building efforts. Because Google likes to see diversity in the type of links that you're building. Because if you build the same link over and over Google sees that as a pattern. And Google doesn't like that. So do a press release. Think about it. How do you want to structure that press release? Don't be like, oh we're doing a giveaway. Or we just launched a new photo app. Reach out to a local shelter for dogs. You'll donate something photo mats for adopted something. Create a story around it. You'll get links from giving somebody a sponsor to the shelter. Get a link from there. Do a press release about it. Work that story. Create your own use. Products are in product category. That looks good. So overall the structure of your site the breadcrumbs and all that stuff is pretty good. Page title is the major place that we work on. The page title of your homepage is creative photo mats. That doesn't tell me what your site is about. You know it's about creative photo mats. But what you just told us when you were telling us about your site that was way more descriptive than the information that you're doing with Google care. Same thing for your product categories. So you have forward slash product category forward slash for him. What's for him? What's in there? What's群 Page title for that is also just for him. Nothing to tell me to tell Google what's on this page. You also would want to implement schema markup on your product pages. That's currently not on those either. Yeah, I think page titles and back-linking are definitely a big thing. Thank you. I'm going to jump ahead over to you here. You're missing in each one, you're missing in each two, and you're missing in each three on your homepage. All very important signals for Google to talk a little bit about. So if Google sizes is a fairly fresh website, then you've worked, but nothing bad's happening. It's a little too fresh, yeah. I think that's... Do we have another one? No. Can I ask a question? Sure. So the fact that the product name and the business name has the eight in it, which nobody's going to type in, is that a negative? I mean, do you think that I should... Like if I purchased another domain with creative salt correctly and did a redirect, would that be of any benefit? So it might be easier for people to remember and go to your site directly, but Google does not care what you call it in the domain. The exact match is a thing of the past. So you don't have to be like flotomats.com or be a flotomats.com, you can call it creative with an eight.com. Okay. And you can split. As long as you use these H1s, H2s, H3s, the titles, the URL to signal Google that this site is about this stuff, it doesn't matter what you call it. Okay. I think all of Carson is awesome about that. I'm going to think about that. Okay. All right. One more. Last one, aa-graphics.com. All right. So I'm a graphic and web designer, most of my clients are local Long Beach area, basically a portfolio site, I'm just trying to get, you know. Do you have a Google My Business profile set up? So if you're going to offer services locally, you've got to have a Google My Business profile. Just like I talked in my session that make your brand an entity, explicit, Google My Business tells Google that you're a local business, right, and it's the easiest thing you can do. Make sure you fill out your categories properly. Oh. So Jen already has all of our slides and she's going to email everybody with the link stone. And no one gets your tag pages. That's kind of one of the sites, that's some of the first things that are coming up here. No one gets no follow. No one gets no follow. And that, I mean, they're not really relevant to people coming in and converting for you. So that's just extra stuff that's eating up your crawl budget that you don't really want to deal with. For categories, you also have categories that can be cleaned up as far as page titles. Again, archive is in the page title for the categories. On your portfolio pages, you do have optimized page titles. They could be a little more optimized. So you have like forward slash portfolio, forward slash business cards. And the title there is just Business Cards, AA Graphics. Give me a little more information than just business cards. So what else about those business cards do you want people to be searching for to land on that page? Same thing with your home page. So your home page page title is AA Graphics is the graphic design and web development, etc. So the beginning of the page title is the most important part. Putting AA Graphics is A at the beginning is not super helpful. So just put graphic design and web development right up front, put AA Graphics more towards back. Obviously, super fresh site, you got beat up. This graph looks worse than it is, but yeah, you got beat up in these updates, especially so because you spiked up during the first two updates, quality updates, and then that correction that Google did in May dropped you back down and you kind of been just like flat out there, right? I think if you introduce Google my business into this, you're going to start seeing more keywords enter because now you're going to be ranking for keywords like graphic design, long-gauge graphic design, or long-gauge, right? You don't have to show your address in Google My Business. So if you don't have an office, you work from home, you don't want people showing up there, right? I wouldn't. So you can hydrate this, and you can do a service area mapping around it so you can say like 10 miles around the zip code, right, whatever, because you really don't care for that. All you care about is that signal that Google knows what you are and what you do, right? And you're going to see these keywords start coming up. They're not going to hit page one because the site is fresh, it needs work, you need backlinks, just continue working on it, add more content. Add more content and add more pages. So you currently essentially have one big page on your home page with anchors that you put up around it. So I go down to the services section here, and there's a whole bunch of stuff that you do that you offer, graphic design, web design, printing. This is a really competitive vertical, so you want to build out pages that are focused around each of those services specifically with Google. So that way you can really, really optimize and show that you are an authority and that you have a lot of quality around this specific topic. So create a separate page for your graphic design services, create one for web design, create one for printing, and really build those pages out with optimized page titles and H tags and really good content and all that sort of stuff. The other thing is I don't see a contact page either. You have your contact information in your footer, but you have to scroll all the way down through this very long page in order to get to your contact information. Especially if you want to rank locally, having a contact page that has local business scheme of my book on it is really going to help you rank in the local business. I change it through a get a quote page. Basically it is a contact page. Oh, request a quote. Okay. Do you think I should change the name? It's not in your top navigation. So like if I click here, I start scrolling down. So in this, so yeah, right there. So you're fine. So close the hamburger. So without opening the hamburger, all I see is about services, testimonials, and clients. I don't see a way to get in touch with you. Not very clear. Okay. At the same time. So you can still keep it as a one-dager. There is a script. I'm not sure what it's called, but for every section it will append a slash something. Right? So Google will still see them as separate pages. You do have a Google My Business listing. This is you. Speaking of local. Okay. So I did a search for your business. Now I do see that I do see some form of Google My Business listing because it's not saying, do you own this business? If you see something you own this business, then that's a pretty good indication that it might not be there. It still looks like there was something. Now the thing is when I pull it up, I see my business on the side and I do see the information. But the other thing that I see as far as the search results is a Yelp in which I see a slightly different phone number. We want to keep these things consistent. So if we have a phone number on Google My Business, phone number on Yelp, a phone number on Facebook, we want those all together because what it does is it gives you a little bit more oomph as far as who you are, what you do, and the fact that you exist. Now I also did a check through REX database to see how your listing comes up. We literally checked through about 60 different citation sources such as Yahoo, Bing, Horse Square, MapQuest, all of that. Do you only come up maybe six out of 60? So we don't have that high of a visibility as we would like to see. You need to get your name out there. You need to get your name into these top level aggregators, into these smaller listings, even in local city, immediate city type directories like Alienable as well, so that you can get your name out there, get that phone number solidified, and get that address out there as well. So definitely citations, citations, citations work on that as well. So NAP is name manager's phone number. And you want to make sure that it's consistent across every single place that cites your business. That creates kind of validation for Google. Again, the third party validation, what do you mean? I have a quick question. So under Google Analytics in my dashboard, I'm seeing like top of birds for the site. They're like sites that I don't even know what they are. It's the same one. Okay, it's nub, nub, nubbuilder.info. So it's nubbuilder.info. It's a possibility. You never know where things are going to come from. It could come from back. As far as a referral, that basically means that it came from, okay. Oh, spam. Spam? Yeah. They're just trying to get your attention. Go back. Yeah, go back to their site, yeah. There's a way to get rid of it. Basically, you go into the admin. Look at your referrals. Look and see what kind of garbage is in there. I know you're going to end up having to click back. But make a list. Get a list of all the domains. When you're in the admin panel, you'll see something called a filter. Okay, a domain filter. You're going to want to put all of those in there. If you have 5,000 clicks a day, who cares? If you have 50 and 20 of these are coming from this type of spam, yeah, you're going to want to get rid of it so you can get a good idea of exactly what's going on. So you can put a domain filter in there. You can get rid of all of these domains, clean them out, so that you can see what's really... Thank you. Thank you. You also don't have each one tag on your homepage. Boom. You talked about press releases. Do you have a service you'd like to use for that? I try not to recommend specific services. Whatever you feel comfortable working with is the best one. Anything? Depends on what you want to do, right? So there's national press releases. There's local runs. There's the ones that target specific news outlets. The big ones, PR and Newswire or something like that. Sorry. So what we do is we recommend it and our clients handle it on their own so we don't usually touch the actual traffic or SEOs. Any other questions guys? We still have time, but... So when you were recommending from my site for the titles, I know like if it's photomounts.com slash for him, would a better title be like GIFs for him or photo amounts for him or what do you recommend? I think it would depend really on what you want that page to rank for. And you can use SEMrush to do some keyword research to see which keywords have more search volume. I probably want to focus it more towards that. If you really want to be relevant, people that are searching for GIFs for him, then use GIFs. Or you could even do photo amounts for him, GIFs for Dad or something like that. So you can incorporate both into your page title. You have 65, 70 plus a little extra space, so you can just put that all in there. You don't need to have your domain name in the page title either for that stuff. Just focus on really... Oh, so I just removed the domain name, I could just do it. You don't need the domain name. In your interface on your page title, Google understands that these baby belong to this domain. So that's not useful information that you're putting into the page title and in addition to doing all the things you guys recommended, how will Yoast help? Like what will Yoast do in addition to us doing all this stuff? So Yoast basically allows you to customize all of those things easily without needing to go into, like your theme template files and like update all of that stuff. So Yoast, you can, on the bottom of every single page, there's an option to put in a page title. You can put in a new formula for your category pages so it's either one or the other. So I can do it through Yoast or I can choose to do it manually. Okay, thank you so much. What are your thoughts on, I know people really focus on SEO and then gone away from it more, like there's definitely a game to getting higher ranking and does that translate to more business or higher conversions and is it just about, what are your thoughts? I know that's your... Yeah, so you gotta look at SEO as like a, there's a funnel, right? And a funnel, right? As far as the key performance indicators for SEO. And that kind of goes for everyone, right? If you're gonna work with an SEO or an agency or you do SEO on your own, you gotta understand what your indicators are, like what, how to measure your results. So if you think of it as an upside down triangle, the top would be improvements and rankings, right? Now improvement and rankings doesn't necessarily need to be a traffic, right? Because you can move from page three to page two, but nobody goes to page two, right? It's like that joke, where do you hide a dead body, right? On page two because nobody lives there, right? Page two of Google. So the second part of that upside down triangle would be traffic, right? Organic traffic. So if you're ranking for relevant keywords, you're getting relevant traffic to your site. And then the smallest part at the bottom of the triangle is conversions, organic conversions. So organic ranking for relevant keywords gets you relevant traffic, relevant traffic gives you conversions, right? Those are the three KPI's for SEO, right? And the SEO soup is the same. It's the same ingredients. You just hide, you apply them because every site is different, right? We're gonna clean up technical, we're gonna clean up probability accessibility, we're gonna build content, we're gonna build links, put it all together, cross our fingers, and hopefully Google ranks you, right? Really fast. This is a really good extension, Chrome extension. Tech SEO, take a picture, write it down. Not only that it will on the fly tell you what the title tag is, characters, it will tell you if it's a good amount of links in the characters, what your meta description is, your H1 tag, how many characters, what it is, you're canonical, right? And then now here, this is a wealth of information. Most of these are paid tools, but at least you'll have access to them, you know what they are, right? So if you want to look at domain info, you have, you know, spy on a web, you have way back machine, for inbound links, you have Moz open site explorer, majestic Ahrefs, Ahrefs we used today in front of you guys, metrics tools, SCM rush, just like the one I was showing you guys. So this tool will kind of like, think it will feed you into the rest of all the other stuff. That is all the time we have. Thank you guys.