 There's a phrase that I love only is better than best. That means don't try to be better than the competition, try to be different and sell on your differences. Now if you're still not getting this, it's an example I use often and it's very easy to understand. Let's say that you go into the dentist market as a Facebook ads advertiser and you want to sell funnels to dentists, that's going to be pretty difficult to compete in right with all the saturation. But let's say you niche down one step further and you say, I want to go after holistic dentists, then it's going to be a lot easier to be the best in the world at serving only holistic dentists and you're competing on your differences. So you should try to be the biggest fish in the smallest pond when you are starting out. As you begin to grow, you can move to a bigger pond. You don't want to be the biggest fish in the smallest pond forever, but you absolutely do on day one. So you can either do that by hypernitching or combining two to three things that you are good at, as can instantly set you apart.