 My name is Ambul and I manage UX and product management for mobile apps at free charge and I just wanted to have a casual chat so the points I put out here are like in last 15 minutes so don't kill me if I fail and so I will be talking about mobile and getting mobile write. So the term is that mobile first write I am not happy with the term the term is mobile write to talk about web it was all about accessibility devices could connect to web and they will do stuff for you right that is why you see so many devices variables coming everything is connecting to web so Shovik as Shovik said right the first website was accessible now the thing about web is that it is all about unknowns you do not know what browser the user is going to use what size screen size he has or what is he going to do at your website right so the other side of this real situation is that business is all about knowns web is progressing if you are using web as a platform to business you have to do business in knowns so what is the known right now known is that mobile is growing it is growing because people are using it a lot in terms of accessibility they can get shit done and they love it right so let's just go through the knowns of mobile so if I would talk about knowns the first thing that comes to mind is just in time people turn to mobile devices because at that point they want to do something they have a device if it can get that work done they will do it it's simple math right common sense so when we are talking about just in time it is very important to get the first UX right now how do you get the UX right right you get the basic hygiene out there if a guy let's talk about free charge if the guy is coming to do their recharge let him do the recharge let's not sell him everything else right let him complete the recharge and then you can do everything you want with it you can figure out your monetization models second thing would be get your work workflows right workflows are not about getting the least number of steps sometimes adding the extra step can get the work done add that if you want it is about the right workflow optimize it is not about reducing the number of steps do that that helps but get it right second I would talk about is third I will talk about is touchable areas many apps actually get touchable areas wrong it is the basic fundamental because the only way of interacting with mobiles is touching them so make sure their view eyes are touchable they every every platform has a guideline for that and most of the people according to many surveys use their thumbs so it is very important to get that right I'm just giving you basic pointers that I've learned in last two years designing for mobile so they are casual other thing that I would talk about is error states there are things which go wrong and wrong is not a negative word it's just the expectation mismatch your app is trying to do something user wants something else you thought this would work user wants this thing right these are the best opportunities to convert your users how many of you have a sign in form in your product how many that's it come on guys you all of you have signed forms you're screwing us I know if you if your user is trying to sign up with the email ID which already exists as an account what do we say in a sad state we still say that oops their account exists have you actually seen somebody actually switch open the sign in form repopulate the email and say please enter your password because we know you already have an account right that's solving an error being action oriented user knows that there is an error you've told him that he's also given the action what next you should do next last thing is notifications notification has grown a lot and last so what I've started seeing massive use of notifications last one year but some of the notifications are just just don't do it for me they just come you read the text you tap nothing happens it doesn't just doesn't take you to any part of the app which is contextual which is trying to communicate here is a promo code use it the notification comes I read it rather notifications oh my god I got an email from my dad transfer money forget the notification I'm going to write this email now right so building that context is very important if somebody is clicking on the notification please land them to a section of an app which actually makes sense the second known about apps is context since it is just in time the context of the user is very important now what gives you the context location right you can do so much with location think about new ways of using location time of the day I have a different person in the evening because I'm with my friends and I have a different person in office right trust me I am and okay activity you and Google Android you have Google Play Services API which let you know whether the guy is walking running cycling and there are so many other examples of context so get the context I think about the situation where the user is just in time use that to your value and build something for that third thing that I want to talk about is the known is last mile delivery now responsive web I just want to complete this point a few ways are okay with this or should I get down I get down to speak so last my delivery and last my delivery is all about making use of mobile and making sure you get out of it for example if you're loading doing this listing on eBay you want to upload pictures you're done with the listing but you can upload pictures from the app can go home and do it because it's a tedious task so think about last mile delivery that's it thank you guys