 Does anyone tell you that you make really good cookies if they have and if you want to make it a business Then you should definitely watch this video because in this video I'm going to be sharing with you this step-by-step process and creating your home bakery So that way you can actually create something of your passion. Make sure you guys keep watching. Hello friends My name is Wilson your friend in helping you build a thriving small business and a profitable food business if you enjoy Videos that teaches you on how you can build your own dream restaurant your dream business to make sure you guys smash the like button That shows me this is a type of content you enjoy and we will create more of this for you So go ahead and smash that like button right now You may be like a lot of people out there that you bake some very good cookies make some very good food That your co-workers your family your spouse tells you how great you are tells you that there's nothing On the market that matches what you sell and that you should start your own Bakery but the problem is that you just don't have the confidence to take that plunge to start your very own Full-fledged bakery or you just don't know where to start and these are the common obstacles that I see a lot of Great home bakers have and that's the reason why you have to watch this video because I'm sharing with you the step-by-step process In creating your own home bakery business from scratch. Let's dive right in first question Can I start the business at home? Yes, you can go and look out cottage food laws The cottage food laws indicates what type of food you can sell where you can sell these food and the maximum Threshold of how much you can make before triggering the laws out there? So that's reason why in short you can sell food at home Now as a big big big big disclaimer You must do the research in your own city within different cities different provinces They have different cottage food laws laws that is applicable So definitely what you want to do is to go on Google type in your city type in cottage food laws And you're gonna be able to see the different regulations and the different items that you should be aware of Another disclaimer with you is that I often see a lot of people They completely ignored the cottage food laws as well and they just start selling food from the comfort of their own home Why are they doing that? Well, you know what? They're doing it because they're just starting out and they want to test whether there is a demand for their product And once again, I'm not promoting this but I'm sharing with you what I see people do and once they have Proven there's a demand for their product They would go out and rent a ghost kitchen So then that way they can have the proper protocols to move ahead. Once again, I'm not promoting this I'm just sharing what I know in the space with you The second step is to figure out your target market so many times We create food that we enjoy and we just throw it out there hope for the best But that's not how food business works. That's not how any types of business work We must identify a problem and we are providing a solution with our food item to that problem That's what we're doing. Our food business is a solution to someone else's problem And oftentimes we scratch our own itch We create a solution to a problem that we have as an example Let's say I'm vegan and I love sweet food So that's the reason why I'm out on a hunt for some very delicious vegan cookies But then I can't find any and that's reason why I go in my kitchen and I start creating these very delicious Yet healthy vegan cookies now because you made a ton of vegan cookies You share with your friends and family and it just so happens your friend is also vegan and also loves sweet Cookies now you have identified a problem in the marketplace and you have provided a solution That's what we want to do and that's how you identify your target market by providing a solution to someone's problem And it is essential I repeat it is essential for you to identify your target market because it influences Everything that you do Everything from your branding to your messaging to your designs to the product that you make to the pricing all of this Plays into the role of who it is that you're trying to serve And we need to make our judgment and profile these target market. Where do they live? What do they do? What is their medium income? What do they enjoy doing on their off times by us identifying everything about this target market? What can we do now? We can make educated Decisions on the pricing marketing and the product selection as well This is why target market is super important. The third step is to check for demand Remember I was saying hey, you know what you make some really good cookies and your friend loves it as well Doesn't mean there's a business there. We must check whether there is a demand for that product So why is it super important to check for demand as well? Well, you don't want to sell food only tailored to you and your friend or Selling food that you yourself enjoy making assumptions on what the market is wanting. We don't want to do that We must be able to position ourselves to create food that a lot of people are wanting and that we can make That we can provide the solution to as well. That's how you get people to buy from you That's how you we're gonna have a booming business So, how do you know if your product is popular is in demand? Well, first of all check Instagram check Pinterest these are the two big biggest platform out there that shows you what is in trend. What is people demanding? Now that you have a big overall idea of whether it has demand or not Then start surveying people that you assume are your target market as the same example Let's say you really want to be able to build your vegan cookie business and sell online What are you gonna do find online? Vegan communities or in-person communities and start surveying them ask them what flavor they want What texture they're looking for what price are they willing to pay? What do they hate about your vegan cookies? What other flavors do they want from you? This gives you so much insight of how you can create this business specifically Catered to your target market and if you're stuck trying to validate your market trying to figure out whether is the man product for your item or If you just want to learn how you can build a proper and profitable food business Then definitely check out our free masterclass in the link below where I share with you How you can turn your food idea into a profitable food business in less than 60 days Definitely check it out in the link below Fourth step is to engineer your menu now you figured out there's demand now you figured out the target market Now it is time for you to create your menu now before diving into the complication of menu engineering To start off start with two to three products Figure out what your hero product is that everyone loves and have two or three different variations Whether it's an alternative or a complimentary item for in support of your hero item The reason why is because we do not want to mess up our operations We don't want to buy ten different ingredients just to make ten different flavors when we're only selling one Item we don't want that we want to simplify the process and we want to make this as easy as possible For us to grow a solid brand before we get into the complicated things Some other options for you to consider is the average order value. Let's say if you're selling vegan cookies again You wouldn't want to sell one cookie for three dollars And that's the reason why you must consider the quantities that you're offering whether selling it as a gift box of six of twelve or 18 that would bring your average order value up and that allows you for every order that comes through Makes it more worthwhile for you to actually do the work Two things that you must consider when deciding your menu offering first of all It is operations operations operations is super important and a lot of people neglect this because once again, they offer tons of Variations tons of different flavors with more variations more flavors more ingredients more ingredients more cost We don't want that we want to do things right and have one hero product done very well And the second thing is trial and error when we were doing your menu engineering It is all about trial and error It is all about figuring out what works what doesn't work and we must always have our years open Willing to listen to constructive feedback if people are telling you that the size is too small If people are telling you the taste is not that good Don't take it to heart take it as constructive criticism improve upon that That's how you can improve and create a product that people will love The fifth part is the fun stuff. It is to start your branding. This is where all the fun stuff begins Okay, we've done all the legwork already now It is time to choose a name that fits into your personality a brand that fits into what you're trying to build Whether it's vegan cookies, then you can call yourself vegan monsters have fun with this process use namecheck.com for you to see whether your name is taken on Instagram on Twitter on Facebook choose a name that you can actually create a handle with so then that way you're not gonna have the Trouble of going through multiple different accounts trying to figure out whether the domain the name the handle is taken by other people After you grabbed all your handles from Instagram take talk all the good stuff It is time to create your logo if you don't have an in-house designer or a friend that is doing design Then go online to find a designer super convenient nowadays These are the two websites that we utilize all the time one is fiverr.com One is Upwork.com put your posting out to find your designer to create your logo for you Next up is to set up your website and online shop. How do you do that? I recommend using square because it's easy to use and it's super user-friendly Even for your physical store if you have a POS system or if you just want to create a website Their store creator is also super simple to use and best of all their system is on a tiered level system that means no monthly fee and you can actually subscribe as Your volume increases and if you guys are interested and definitely check out square in the link below They're not a sponsor to this video However, I do get a small commission from this if you use them and I only recommend you using them because I love it I myself use it and the commission that I'm gonna use I'm just gonna create more of these videos for you So definitely if you guys are wanting to create a website and looking for a shop Then definitely check it out in the link below and the biggest takeaway with branding guys It's really how you make other people feel. Okay, and how you make people feel is not just by the first impression It is by multiple different occasion Just like people interacting with your brand when they land on your website when they go on your Instagram when they go on the review sites You need to be cohesive with the branding on all these fronts So then that way you come across as a certain image and that's reason why branding is so important And it is also very much mistaken by a lot of people because they just think it's a logo No, it's about the collective of everything that you have online So make sure you guys pay attention to this and guys if you guys find any value whatsoever with the video so far Make sure you guys support us by hitting that like button That's the only thing I asked for hit that like button so we know this is a content You enjoy so we make more of these for you. Go ahead smash the like button Let's carry on next step is to create a marketing plan Super important guys now that you figured out your target market You figured out your product you figured out who and where you're selling it to the branding everything is done How are you gonna get the word out there? Be intentful with this guys be Strategical with this have a plan right from the get go and don't just wing it last thing we want to do It's just continue to run in this rat circle rat circle It's just go around and around and around Thinking we're making progress Taking what other people are doing and not being Strategical with it seeing what this works bring it into our place seeing this works bring it into our place and really at the end Of the day, we're just running in circles with no progress Whereas if you have a plan right from the get go a timeline you are able to set yourself up for a certain standard Now you can work with purpose and you're gonna be able to see progress as you move forward Three main channels that I'd like you to focus on initially for your marketing plan First of all, it is word of mouth. It is what people say about your brand Oftentimes what other people have to say about you carry so much more weight than what you have to say about yourself That's the reason why word of mouth marketing is always the number one choice and on top of that It is completely free to do so. How do you do that engage with your community? Listen to the feedback talk to them figure out. What is it that they're wanting? What is it that they do not enjoy so then that way you can make their improvements And when they see that you care about your business when they see that you're passionate about your business Then they're gonna refer you recommend you to other people that would love your product as well Second marketing tactic is to utilize digital trends and platforms now I talked about this a little bit earlier, but let's dive in a little bit deeper First of all your website when you're utilizing your website and must be mobile responsive What does that mean? That means that your website would appear beautifully on your phone Because more than 50% of people that visit your site. They are using the cell phone So make sure your website is mobile responsive on top of that your website We need to capture people's attention and we need to capture people's info Therefore have a pop-up to capture people's info. Give them a deal give them 10% off in Exchange for you to capture their email after you capture their email. What are you gonna do with it email marketing? Talk to your customers on the monthly basis weekly basis Whatever the cadence that you can actually do consistently guys make sure you develop this relationship Communicate with them back and forth back and forth. This is how you can grow a loyal fan base now I talked a lot about website definitely if you guys haven't check out square That's how you can create the mobile website and on top of that allows you to capture people's emails Next up is for you to utilize social media platforms two biggest ones that you should look into right now Instagram and TikTok their reach is just Unbelievable as long as you're consistent and as long as you create good content your stuff will be spread out and will Be found so make sure you guys definitely check out these two platforms This allows your brand to be discovered So more people can come and purchase from you third marketing strategy is for you to obsess with your UGC What is UGC user generated content? Whether it's people enjoying your meal enjoying your food Whether it's people sharing hashtags of your product whether it's people leaving a review These are all user generated content According to a study more than 45% of the people they would actually check your reviews on review sites like yelp Before deciding whether to purchase from you or not. This just shows How important these UGC really are and why you should really pay attention to them So what does that mean a lot of us? We have tons of people talking about us, but we don't know when we don't utilize it well enough How do we do it plant these UGC on your website share it with people through email put it on your social media do not Overlook how important these assets are for your brand. So the big question really is how do you get UGC? How do you get these proof? Well, make sure you ask if you don't ask You'll never get and that's reason why I always ask you to smash the like button because It actually Statistically is proven that if I ask and when I ask you're actually going to be more much more likely to smash that like button So go ahead smash that like button and go ahead and ask your customers or reviews Ask your customers to take pictures and share online to put hashtags so you can actually retrieve and see What people are posting online Capture it and then for you to republish it on your own platforms That's how we can encourage people to gather UGC more advanced ways of gathering UGC work with Influencers do collaborations reach out to different publications So then that way you can utilize all these assets as UGC for your own home bakery. There you go friends Last step is to put it all put this whole crazy thing into a business plan I just shared with you the roadmap for you to create your own home bakery What do you do now you package it in the business plan so then that way you can show it to investors your partners And it also is a great outline for yourself to execute Now you bring this business plan to go and raise funds now you go and find your dream partner Now you can do this at ease And the most important thing about business plan guys is not just finding the right partners It's not just raising funds It is really to allow you to have clarity in your business It is for you to leave no stones unturned It is for you to have this thought exercise to consider things that you might just not think about before Whether it's your finances whether it's the marketing plan whether it's the location whether it is your product Or who it is that you're serving all these things Comes into play when building a business. Yes, it's a lot but Following this video You're gonna be able to actually put all these things together and make this process a lot simpler So go ahead rewatch this video save this video as your resource as you're building out your business plan Now I went through a lot of things in this short period of time and there's no way I can cover everything with you in Detail But if you're serious about building your own home bakery business And if you don't know where to start and if you want more in-depth training on how you can turn your food idea into a Profitable food business then I invite you to join our free masterclass in the link below This is over an hour long of free content for you of nuggets on how you can actually do something and Turn your passion into business that you're gonna be proud of Definitely check it out in the link below and I will see you guys in the training once again I hope you enjoyed this video We put in a lot of effort to create this for you because we want you to be successful We want you to create something that you truly are proud of owning and I'm there there for you So if you have any questions leave it in the comment section below. I will see you guys in the next video