 the the beauty of reciprocity is that both sides feel better when we are doing small favors for each other we are scientifically proven to feel better we feel more connected to the other person and we feel better as a human so small favors these small simple requests go a long way in a relationship and we end up liking them more yes think about that we actually end up liking the other person more and when we respond to simple requests that's why it's such a powerful emotional bid to respond to and I mean there's a there is a anecdote and well enough and a phenomenon that has been labeled the Ben Franklin effect that more many people and especially even in sales salesmen all know how this works yeah so break that down for us Johnny what's the Ben Franklin effect well supposedly the story goes that if I have it correctly and correct me if I'm wrong I believe Benjamin Franklin wanted to get the attention or wanted to win over some people in a in an organization that was that he felt that he wanted to belong to and knew that some of the people there and because he was young wouldn't give him the time of day and so what he had asked for was to borrow a book of one of the people he looked up to and because of that the person allowed him to borrow the book and because now that there was some some communication dialogue between the both of them and he had brought the book back it opened up the other person and to bringing him in or and and started a foundation of a relationship yeah and this person was actually adversarial yeah so he knew going in and he was going to win some people over and by simply asking a small favor he was able to do so and the reason goes like this if I'm doing a favor for a person therefore I must like this person that's what we feel so these small favors and the favorite trading that go on in these relationships go a long way towards increasing your likeability increasing that connection and ultimately you end up liking the other person more so it's a very powerful emotional bid well and think of any time that you didn't want to give the person a time of day but they asked for such a small favor that you felt that you would be an obvious jackass if you didn't go along with it so you should did it anyway and of course the person's coming back they have a big smile like I really hate this guy me again absolutely and it works very well and it is something if you're not familiar with that you should practice and and see it for yourself and you'll start to see people get one over through this simple Benjamin Franklin effect