 In the 20th century, GDP growth turned into the overriding target of economic policy. So much so that governments, businesses and financial markets came to expect, demand and depend upon it never ending, even in the world's richest countries. Politicians promising a better future offer green growth, inclusive growth, smart, resilient or balanced growth. Pick any future you want, so long as you pick growth. And so we have economies that need to grow, whether or not they make us thrive. While what we need are economies that make us thrive whether or not they grow. Economies that are designed to be far more distributive of value created. And regenerative, working with not against the cycles of the living world. Economies in which GDP, simply the cost of all things sold in the market, may vary, sometimes up, sometimes down, in response to making that transformation. So what would it take to make this possible?