 Generalization across subjects, folks. This is one you just simply need to go try. But you need a couple people in order to do it. So the idea is, is we're going to get people that aren't trained to engage in behaviors that they are not trained to do. So we're going to train a small group of people, a couple of you, and then we're going to have those couple of people go out in the real world. And we're going to see if them engaging in a particular behavior generalizes across others and they get them to do the response. Here's what I want you to do. Grab two people, so that would be three of you if you're counting. So one, you, and two other people. It works really good with, you could do it with two, but three works really well. Go to a busy place that has elevators. Walk into the elevator, and each one of you, go one of you go to the middle, one of you go to the right, one of you go to the left, and turn around and face the walls. See what happens. Assuming you don't get your butt kicked, which has happened before because you're violating some social norms, which don't really exist. I just reified social norm. I apologize, Brigham. So Tom, I just genuinely, I'm sorry. I did not intend to reify social norms. We all know they're a crock of shit. But anyway, the point is that you'll see behavior change out there if enough of you engage in the same type of behavior, generalization across subjects.