 What is up everybody welcome back to the channel you guys in today's video I'm going to simply be answering a question from one of my top top subscribers on YouTube shout out to Barris I call him BK. Shout out to him for asking the question of a traffic at a Facebook traffic ad like why run a trade of Facebook traffic at how to run a Facebook traffic ad. What's the purpose of all these damn different ads that you can run within within the Facebook ads manager I'm going to kind of touch on that today you guys. So, if you're new to the channel my name is David I'm out here in San Diego. I dropped a lot of a lot of content over here on YouTube on Facebook advertising and really building my social media agency I've been doing that successfully since 2017 teaching online entrepreneurs teaching real estate agents how to run Facebook ads and market on social media. So if you're new to the channel if you see any value if you find any freaking knowledge out of this damn video today. Subscribe smash the bell for notifications and drop me a comment below. Shout out to Barris. Thank you for asking the question and really allowing me to put out this explanation and create some content around it. So if you guys are new stick around I got a lot more, a lot more on the way so let me kind of let me. Let me share my screen and show you what we're what we're what we're up against here you guys give me one second. So, bk shot to Barris. I appreciate you man he put fantastic bro I would like to see how you do traffic FBA ads. Okay, so let me kind of just explain this real quick you guys as well. I almost don't run traffic ads. rookies probably do, you know people that are that are just getting started, maybe, but I'm going to kind of kind of shed some light on on the differences and, and why, depend on your objective depend on your goal why that may not be the best objective for you. So here's, here's really the bottom line as you come to the ads manager right as you're in this back in back in part of Facebook. So you come in here you click that green button, and this gives you all the different objectives right all the different objectives some of your accounts look like this some may look like the old version. But this is the updated version so this is this is kind of how it looks now, but depending on your objective right there's really in my professional opinion I've been running Facebook ads for clients for myself since 2017. Every day it's all it's all I do so I kind of broken down this to it to a science and, and I don't know at all I continue to freakin learn right but at the same time I, I damn near understand most of it. And here's really the bottom line, if you're running ads, you're really doing it for, for three main objectives, either you have an online store, and you're driving traffic to that store to make a cell. The objective is to make a cell, right, or you're in the client services business where you're actually servicing clients right not customers online purchasing e commerce. That's more of a customer, but the client services business is when you're dealing with clients you're an insurance agent you're a real estate agent you're a doctor you're a freaking a plumber, you're a landscaper you have clients right. So that's when you're dealing with clients and if you're running ads and you're in that space at all your objective I'm willing to I'm assuming and I'm willing to bet that your objective is to capture lead right. The third objective would be also someone that's in the client services business and that would be someone running ads to get an appointment. So those are really the three main objectives on why anybody would even run an ad, whether it's Facebook, Google, Instagram, LinkedIn, TikTok, whatever. It's really those three, make a cell, get a lead, or get someone to schedule an appointment straight from an ad you get them to schedule an appointment. Those are the three main objectives okay. So when it comes down to over here. So you have these you have these six different objectives, awareness traffic engagement leads at promotion cells. Right. So, again, depending on what you're looking for if it's one of the three, then you're going for sure, you're going leads, and you're going conversions this is where this is where you'll see the actual conversion. If you come in here and click continue, it'll bring the into into into the actual setup. And if I go in here if you're in real estate you got to always go with housing right always go with housing. Now this is a new account so let me see if I even have a conversion event set up but in fact let me go back real quick if you're it's not just real estate but if you're in any of these other categories right. If you're offering credit cards, auto loans or anything financing yeah you got to go credit employment housing. If you're in politics and any any of that, you know stuff going on then you got to go social issues. So, depending on your niche. Yeah, for sure, choose this one. I'm using the real estate one as an example, you would go housing, and then you'd go next. Okay, so as you come to the second, the second. This is what I call the ad set level, the second level. This is where you can now go website, and then you would go conversion event this is where your custom conversion would go. Okay, now I have a video I'll link a video in the description that that that will show you and walk you through how to set up a custom conversion. You have to set up a custom conversion before you actually go this route. Okay, so again, in this case what I'm going here what I'm going here is I'd be going website, in order to make a cell capture lead, or get someone to schedule an appointment. It would be this okay it would be, it would be lead. It would be website, I would come down here and I would go conversion event. Okay, now depending on how you set up your pixel depending on how you set up your conversion event. So we'll go here lead, you know you can choose one of the default ones that that Facebook already has in place but what I like to do and how in the way I was, I was taught was to set up a custom conversion so again, watch the video in the description. That will show you how to set this up set the custom conversion up first and then you can come over here and run this type of an objective, but here when you see your when you set up your custom conversion you'll see your custom conversion here in the description and then you would choose that event and then and then go from there right follow the follow the prompts and just go go budget set your calendar if you're setting a calendar, the location the age the gender all that stuff right you would simply go through and set up the ad around lead and around conversion event. Okay, now that's for that's for that that's for sell lead or or schedule an appointment. Now, these other conversion events so as I come back over here, awareness. It's really what it is it's brand awareness, and what I'm going to show you next as I explain awareness traffic engagement at promotion cells. Obviously for if you're in e commerce, then you could you could definitely go cells as well. But around the cells, it's also custom conversion so if I go cells. And then I come over here. Let's go special ad category let's skip that part the drop down and we'll just come straight over here. Over here under cells, I would also go website. And I would go custom conversion I go conversion event and I would find my custom conversion. The custom conversion you guys is based on the thank you page. So in this case if I was running ads for to make cells for some type of online website. As I go to as I go as I click on your freaking, let's say you're selling iPhone cases right or cell phone cases or whatever, as I click on that ad. I go to your webpage let's say to Shopify website I go to your website I click on the product. I enter my credit card information I click purchase now. The next page that I land on thank you for your purchase your order is now being shipped that thank you page that link is the custom conversion that's the conversion event. So, in this case you can do it under cells and and and you're still running a conversion ad right a conversion around that thank you page. Telling Facebook that the most important page right here when you go conversion event and you choose your custom conversion. This is telling Facebook about the most important page of it all. Right, you would think that as you're scaling through the through the news feed and you're just coming across an ad here's a sponsored ad. You would think that the number one objective with this ad is to get people to click and come over here. It's actually not right this is not the number one objective the number one objective is to get them to click the button, enter the form. Watch, let me just fill this out just for the heck of it. The number one objective is to get someone to fill out the form and land on the second page. Now this could have been again my iPhone example, I could have clicked, put in my credit card information purchase now I then land on this second page. This second page is her custom conversion, right, it's the it's the it's the thank you page that link you would set up as a custom conversion. So again there's a link in the description that will show you how to set up a custom conversion. So, in this case cells, let's go back. We went in that case we went under we went under cells. Let's uncheck these real quick. And then let's click this green button again. So, in this case I went cells, but it's still based on that custom conversion leads based on that custom conversion. Okay. Now, the only reason why you would run any other ad awareness traffic shot to bear is that's what we're talking about here is this traffic campaign engagement at promotions. And the reason why you would run any of these other ones is to create a custom audience. That's it. So if I go traffic, according to what bears is asking right, run a traffic ad. If I go traffic, what you need for sure is a landing page, and you need to make sure that landing page has its proper Facebook pixel. Right. So, if I was running a traffic ad, the only objective, let's say for example I'm running a traffic ad to this page right here. Okay. This is a simple page that I run traffic to real estate agents you know to get them to download my book right. So if you're not a real estate agent. Don't even bother to download this is just a waste of time. You have to be a real estate agent to get any of this information or get any of this to make to make any of this knowledge makes sense in this right. So, don't just hack it for the hell of it. So, if I was running a traffic ad to this page right. Again, I'm not in the business of just running random ads I'm in the business of either making a cell capture a lead or get an appointment. Okay, so I would not be running traffic. I would not be running brand awareness I wouldn't be running any of that other stuff let's go back. Awareness traffic engagement app, app promotion. I wouldn't be running any of this because again my objective is one of the three right. And so if I was driving traffic to this page. My objective is to capture the lead right get them to fill out the form and land on the second page. My number one objective of spending money on a Facebook ad. That is it right. So, if I wasn't doing that right. The only reason why I would run traffic, or any of these other ones is to capture a custom audience. That's it. So when you go into traffic and you set that add up you're simply telling Facebook that you're looking for traffic. You're not looking for a lead you're not looking for a cell. You're not going to schedule an appointment you are just looking for traffic. So what does that look like what does that mean that means Facebook will will will go out there and start to look for people who are likely to click. That's it. So this guy right here sponsored ad. There's the text. There's the video. There's the learn more button. If he was running a traffic ad. He's looking for people or Facebook's looking for him. Who are simply going to click. That's it. That's traffic right that's why I don't burn my money on that type of a campaign. Because I'm not looking for traffic I'm looking for a conversion right I'm looking for someone to click that red button and enter their information that is a conversion right that's a different ad that is not traffic. I was running traffic. The only reason why I would do it again is to set up a custom audience. So this guy right here. I can tell at the top I have this little Facebook pixel helper and if you guys don't have this little thing installed here at the top. All you got to do is go to Google and just do a Google search for Facebook pixel helper. What this is is a plugin that sits right here at the top. And when you're on a website that does not have a Facebook pixel. This thing is great. There's nothing there right. There's nothing there. If I line on a website that actually has their pixel on it, then it will light up blue and green and it will let me know hey this guy's pixeling you right now me personally I don't have the pixel on there so I can know who the hell is I don't give a damn who's pixel me we're all being pixel nowadays we're all on camera nowadays it's like shit there's no privacy number right so I don't give a shit about none of that. I have the Facebook pixel so I can test my stuff and make sure the pixel is working on my stuff and that's the only reason why I have it, but here I can clearly see that this guy has his pixel in fact he has two different pixels. So, if this guy was running a traffic ad. Here's what would be going on. His pixel is tracking the data, and then he would have this link at the top. He would have this link set up in Facebook as a custom audience. That's the only reason why you would ever run a traffic ad is to get thousands and thousands of people to the page. So you can then capture the audience and retarget them in the future with a conversion ad. Okay, with a lead ad. And so a lot of times when when when people are companies have bigger budgets, then they'll, they'll play around with these other objectives they'll run awareness they'll run traffic they'll run engagement. And it's only to set up the custom audience, you'll need a bigger budget right the reason why these that these guys that have bigger budgets they do that is so they can warm up their audience. They don't have huge budgets and we need a damn cell right now. You go straight into into leads and you run a conversion ad or or if you're in e commerce go sells and run a conversion ad. Get straight to the money get straight to the point we don't have a big budget to play around with with traffic and create these custom audiences, you'll create custom audiences as you run lead ads, as you run cells ads, you'll create custom audiences with all that as well. I'm going for the lead even though I'm going for the cell even though I'm going for the appointment. Okay, I'm running leads. I'm getting people to the page. There's still going to be X amount of people that don't download it. Right there's still going to be X amount of people that don't opt in to watch your webinar. Right. So those people that are landing here and not proceeding by pressing the button. Okay, cool. I'm able to track it I got my pixel on that page. Right. I got my pixel right here at the top. I got a couple pixels, and then I have this link at the top, set up as a custom audience. So I'm still able to track the are still able to capture the data still able to capture the audience by running the proper ad which would be, which would be lead or cells. Okay. We're still able to capture the audience but again some that just have bigger budgets, they like to warm up the audience they like to create rapport. They like to, they like to brand themselves a little bit more because they have the budget. Again, at the end, all they're doing is creating custom audiences to then retarget with leads or cells. So, in my opinion, Paris, I wouldn't be messing around with traffic unless you have a crazy budget cool run traffic, get a shitload of people to your landing page, capture the audience and then retarget them with with with lead ads in the future. Okay, so, so what you're doing though for sure you need landing pages. That's, that's for sure a traffic you're driving the traffic to a click right so in my case I use Cartra. There's a 14 day trial in the description. Cartra is my landing pages I use it for my landing pages I use it for my email automation and I use it for my online calendar. Okay, so as I capture leads online. It comes in it hits my landing page that lead comes in it hits my email automation, and then that lead comes in hits my calendar to schedule a call. Those three tools are all in one software. So there's a link in the description, set up a 14 day trial. I'll give you all my time for free and help you set it all up. There's a huge incentive for for a lot of you guys activated a 14 day trial you'll get an email with from me with my calendar, schedule a call and I'll hop on with you and help you crush the shit out of this okay. So hopefully that makes sense you guys hopefully that makes sense. There's really no reason to be running a traffic ad unless you really have a huge budget. If you do make sure you have a good a good landing page that you can that you can set up your pixels on it. The link is set up as a custom audience, and then, and then therefore you're able to retarget that audience in the future. Okay, so I hope that makes sense makes sense to you guys I hope that makes sense bears. The link is in the description. I'll also link in the description, a video that I did on how to set up a custom audience so you'll see two bit two special links in the in the description. One how to set up a custom conversion and then one how to set up a custom audience and then of course the third one, you'll see a link for 14 day trial to the software that I use to capture leads online and make money. So, shout to bears, shout to all you guys if you guys are new to the channel subscribe I put out Facebook at tutorials like this all the time every week Monday Wednesday Friday, 8am Pacific. So drop me a comment below let me know any way I can help you guys if you guys are new to online marketing if you're new to building your business on the internet, let me help you. I also provided a link in the description. FB ads cheat sheet calm. That's a simple PDF that explains these different custom audiences. It explains these different custom conversions and it helps you set them all up so that's a free download here in the description you guys so stay in touch. Let me know if this makes sense if you guys have any questions whatsoever. Hit me in the in the comments below, and I'll see you guys on the next video over now.