 Facebook is, uh, Heather Bellini is one of my absolute favorite analysts. I really like her. She's been completely level-headed throughout whatever storm has come, and her piece about Facebook really does make it clear that the concerns that were raised in the previous quarter, which were about ad load, may be mitigated by the fact that there's a lot of video. Video is the way to be able to have ads that aren't that intrusive, but certainly people are willing to watch. Now you layer on another piece this morning, a Callum piece about how, I'm not sure exactly which firm. I shouldn't say that. But there was a theory that is being put out, which is that Snap is losing business pretty rapidly to Instagram. That is something I believe to be true. I reiterate that Moffat Nathan's price target of $11 on Snap may actually be cogent here in the end after the $711 million share lockup expires.