LOCHER'S - The Naughty & Sweet Parisian Fashion Label - Interview With Designer Nicole Locher





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Published on Apr 19, 2014

Locher's website: http://www.lochers.com

Exclusive interview with Parisian fashion designer Nicole Locher of LOCHER'S. Locher's is known for their mischievous embroidery designs and jewellery.

From a very early age we develop a need to set
ourselves apart from the crowd. For most of us,
that means finding ways to be noticed.Let's be
honest,we all feel a certain degree of satisfaction
when others take notice of us. It makes for a great
boost to the ego and leads us to stand in the
spotlight just for a little bit....In the quest to
be unique,we are always looking for ways to drop
obvious clues to others that there is something
special about us.When Swiss born, Paris based
designer Nicole Locher creates clothes,she attempts
to make the garments help bring attention to a
woman's uniqueness. She thinks that the best assets
a woman has are her youthfulness, freshness, but
mostly her sense of humour. These assets should be
brought out through what she wears and let people
know she is unpredictable, one of a kind and of
course can dazzle men with her wit and charm...

When it comes to fashion Nicole is a firm
believer in "the basics". Nothing is better than
the simplicity of a great cut top in a fresh
colour, then add an eye catching element that gives
the whole piece that special something. She created
LOCHER'S to meet the need of a woman that wants to
be subtly noticed and recognised when someone gets
close enough to read "the small print".

Video and Music by Rebild Productions - http://www.rebildproductions.com


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