 There were a lot of entries So ideally one would have liked to devote more time, but the be that as it may There were some excellent entries and I think the jury did an excellent job Now I think it's wonderful to recognize great work being done in the field of digital marketing Because there's a lot to be done. It is a continuous learning process I'm certain that if you were to scan the last nine years entry you would have seen Fabulous improvement We are seeing more and more of precision marketing. We are seeing content which is being developed specifically for the digital medium we are seeing more and more of AI being used and Very importantly when you understand the consumer journey Then you are able to intervene at the right time with the right content, which makes it far easier to convert your consumers Or potential consumers to buy your brand of services