 Hey, how's it going? And in this video, I want to explain to you when you should be using CBO versus ABO in your advertising and Facebook advertising. Okay, when you're running your ads, CBO is campaign budget optimization, ad set budget optimizations, ABO. Okay, so CBO is when on the campaign level, you are distributing the budget on the top of the campaign, and it will flow all the way to the ad set level. Okay, so Facebook will automatically optimize your budget based on the campaign level and see which ad sets are performing well, and they'll just let it spread the budget from there. Okay, ad set budget optimization or ABO is when you have multiple different ad sets. And on the ad set level, you're putting a budget. Okay, so on the ad level, the budget is being distributed and determined by Facebook. Okay, so it's different. And these are the two different ways that you can use it. Okay, so this is personally for me. Okay, so you do have to follow this if you don't want on the ABO is when you are on the testing phase. So when you don't understand what is happening in the account and the campaigns, and you're trying out different messaging, different copy, different video ads, different photo ads. Okay, all you're trying to do is to isolate which creative works the best. And that's when you use ABO. So for example, right here, for example, $25 per ad set, and you have $25 times 10 times 10 ad sets. Okay, then you are seeing among the 10 ads sets, which of those assets are performing well. Okay, and that's very important because you know consistently across the board because the budgets are all the same. You can see which one the cost per purchase or the cost believe is the lowest. Okay, and so that's kind of why you use ABO. And so once you find something that's working on the ABO level, you isolate that creative, that copy or that video ad, right? And then you bring into a CBL. Okay, so you take that winning creative into a CBL, you duplicate that and you put a high budget on that. And then you try to run a horizontal skill at that point. Okay, so generally for me, every time I go like $250 and above is when I go CBL. So I feel that because CBL Facebook distributes it themselves, right? And they take quite a while to actually like optimize the campaign and stuff because it's a big campaign, right? So you want to put a high budget towards it when you're using CBL. So generally anything above $250 per day, by the way, per day, you want to use CBL. Okay, other than that, I don't even try. I just use it as a budget optimization. I guess this is work for me. So it may work differently from you, but this is just how I do it. Okay, so if you have any questions about this method, don't worry too much about it because more importantly, go and get and create good creatives. Okay, to a certain point, right? Media buying and like setting up your ads is not very, very important. Okay, I mean in the media buying business and like even I say, it's like even your creative and your offer is more important than a media buying itself. Okay, so it's great to understand the differences between these things, but ultimately understand the customer, the customer what they want, handle the objections, the all the general marketing stuff. Okay, hopefully this helps and answers your question. And if you have anything else, just put in the comment section below and I'll just answer it as well. Okay, thanks for watching the video.