 Your website is built to do lead generation okay so we've got to make sure that our website makes it as easy as possible to lead generate through your site. Now what do I mean by that? Well there's a difference between having a lead form or a get quotes on every single page maybe floating on the right or floating in the top left or maybe in the footer or something like that or versus just having a contact me page on the back end. What we're trying to do in digital marketing and with our website marketing is you're trying to make it as easy as possible for the client to complete what we call a short form to get in touch with you. What I mean by short form is this needs to be name, phone number, email address, date of birth, very few fields to get your information there the prospects information in your hands for you to then call, build a rapport and then build out a longer form later. I see a lot of insurance agents make a mistake where they try and send their website traffic through this gigantic form that's got 15 fields in it. Yeah you may qualify your lead once it gets through that field but you have to have a ton of traffic to even get people to go all the way through those steps so typically people just end up saying things like my website doesn't work I don't get any leads. Well a lot of times it's because you don't have the proper lead generating set up in your website. That's one of the things that security marketing exists to do is we want to help you with your lead generating through your website your passive lead flow is what's called as opposed to paying for your lead flow through Facebook, Google whatever. So make sure that you have your lead lead gens on every single page of your website or in your footer that's on every single page. You also have a contact form in the in the back end and you make it as easy as possible for individuals to actually complete that form so you can get a touch and build that rapport.