 about business, you can be your own business, like personal branding also implies, especially right now when we are by, we live in a, in a, in a world where it's already a global village, we have most of people getting into the internet, being content creators, so there's a way you have to handle yourself, so when you get into those boardroom, you see all the deals, so when you communicate, you communicate the right personality and create also the right perspective of how you want to be seen, when seated on the table, and be listened to, yeah. And of course, we need to understand this, when we talk about branding, we are not talking about big companies, because we're talking about branding and someone thinks of, of, of a safari comb, apple. We're not talking about big businesses, because even that small business, that SME, needs branding. Absolutely. Because if you just think branding is just for big corporates, then you've got it wrong. Branding also includes somebody, if you use a t-shirt online, how have you branded yourself to sell that particular product as an SME, and that's what we're going to talk about today. Oh yes, absolutely. I agree with you. Every other established business started from an SME background, so there's always steps to be taken, and the correct steps, strategy is the way to go, and that's when branding is actually very important. Yeah, yeah. Yes. And I've got five tips. Okay. Did you implement these five tips? Because you know, you tried a couple of businesses back then. Yeah, I've done a few businesses, and now, I'll give tips based on something that I recommend. Oh yeah. It may work for some, it may not work for others, but I believe it will work for most people. And it also depends on the time you give yourself, and just as a disclaimer, it is not custom stone. You can, I believe that these are things you can try, you know, poli poli, because be assured, we just get yourself out there and do it. I'm not saying that if you do this, it will work immediately, that it will give you a hundred percent results overnight. No. But it can work. Yes, it can work. I believe it can work. Absolutely. I'm looking forward to the tips that you're about to give, and also I think the important thing is, just catch your coat according to your clothes, like customize whatever tips are we going to give, or different angles when it comes to branding and what is important strategies as well, customize it to what you feel suits your business, because not everything will actually work for your business, so take a couple and run with it here. Because remember, businesses are different. We have large corporates, we have the SMEs, you know, you've been talking about them for a long time, and businesses are different. Anyway, let's get it. Twas Apple. Yeah. Twas in German. Number one. Identify your brand. Oh, yes. Get an identity. Yes. What are you doing? Mm-hmm. How should people see you? How should people identify your business? What makes you stand out? You know, identify your identity, and I believe that many people get this wrong, because you want people to say that you're a jack of all trades, but you are a master of none. But you are a master of none. Mm-hmm. Be a master of something. When somebody looks at you, they should think of something. Oh, yeah. If you look at Ramaguku, what's the first thing that comes into your mind? That's your identity. Mm-hmm. Identify your brand identity, and that is the first step of getting your business going. Speaking, and adding to that, just cherry on top onto that, is that when you identify the identity of your business, that is, you continue to present that, like you become consistent on it, because if you wake up the following day and decide a couple of months down the line, like, I want to be recognized for this, I want to be recognized for that, like you should be stable in one air code. Yeah. Actually, what you need to do is find out what you want to do. Mm-hmm. And if someone can ask you a question, describe your company in a sentence. Mm-hmm. Describe your business in a sentence. Describe what you do in a sentence. What will you say? How will you describe it? Mm-hmm. And that is part of identifying your brand, making your brand identity. And that is one way of getting your brand out there. There you go. So before we go into a couple of other tips, we're going to take a short break, and then we'll be right back. And we're getting into it, like we are diving all in. Okay. We'll also be looking at brand positioning as well. So don't talk that down. We'll be right back.