 Maybe you're giving yourself too much pressure Maybe you're trying to integrate all of your various passions and interests into one understandable niche and statement about who you are How is that possible? You are you have such a huge base foundation of life experience that encompasses so many things and You are also your potential. It's infinitely wide. How do you expect to integrate all of that into one niche? one brand one intro statement or One about page even Maybe you should just let that go. Maybe it doesn't matter What if let me give you another vision, which I think is true and I've noticed this in other businesses What if people don't need you to integrate everything into one? What if Whatever you want to sell whatever is interesting to you, you know You sell it to the audience for whom that has is an interest that for whom that is a need You sell whatever thing you want to sell today to the people that have that need and interest and if they like you They will seriously consider it now see here's the thing you say well George, but then Isn't that too variety of things that audience doesn't trust me anymore? Hold on hold on if you are being true to yourself You have a wide variety of interests and by the way, so does your audience and Isn't your most true fan most similar to you? Yes, your truest fans are the people who really get you who really understand the breadth of Interests that you have and many of the interest that you have probably interest them to so why are you holding yourself back? Saying I have to be known for this one thing You're giving yourself too much pressure. It's it's not how marketing works Marketing here's how marketing works, right? Somebody sees for example a Facebook ad and the Facebook ad is selling them something that they've been thinking about that they want If they trust if they like that brand if they like that person or that company they'll say oh, well Let me go check it out and By checking it out what you need to do You don't need to try to figure out your perfect intro statement and way of explaining all of your integration What you need to do is you need to optimize The description of each thing that you sell you can sell 25 different things Just have 25 different web pages on your website your website can be selling Everything under the Sun that is a genuine interest to you And it because it if you have it if there's a genuine interest that you have in all these things there You can't even help it. There will be a natural integration of it You don't even on your home page all you need to say is this is my name and I have many interests if you're interested in This category of things go here if you're interested in this category go here if you're interested in that category go here You can have as many categories as you want, but if you have 25 different interests They probably generally group into various categories. Let's say five categories have all five categories I have all seven categories. It's okay because the thing is don't send people to your website Don't send people to your home page. You can just in your email signature You could say this is a broad intersection of who I am, but you will be sending People interested in specific things to specific pages on your website Relax. Don't try to integrate. Don't try to weave together. You're giving yourself unnecessary pressure That doesn't actually matter for your income How does your income happen? Here's how your income happens Like I said, someone sees a Facebook post or ad Selling them the thing that they've been thinking about they happen to like you so they'll look at it. They'll go, oh, I didn't know You know Kim does that. Well, let me go check it out because I like her Oh, I didn't know George offers this kind of thing. Well, let me go check it out because I like him Oh, okay, and on that description page of what you sell you can of course say well This is for this kind of person This is the kind of thing that this offer helps with this online course or this coaching service helps This kind of person with this kind of thing and this is my life experience. This part This is the part of my life experience or training or whatever or my studies Where that makes me qualified for this particular offer Now I of course have life experiences in many different areas and so do you You don't have to tell all your entire life experience on every single sales page No, you only talk about that part of your life that's relevant to that product or that service I Look, please. Let me know in the comments below if I'm making sense to you if this makes sense. Does this give you relief? I hope it does because Yes, you may want to work on your niche Yes, you may want to work on your intro statement But let it be something that you work on over time You don't have to stress yourself out that you have to figure it out before you launch Your next service or your next online course or your next product or your next coaching package. You don't have don't Gradually work on that. That's fine. It will bring you having an integrated intro statement or niche may bring you may bring you pride It may bring you confidence. Those are all helpful. Those are all valuable But in the marketing and in making money, it doesn't actually make that much of a difference honestly Because if you were to ask me George, what's your niche? What's your intro statement? I'm like, I don't really know To be honest with you next month. Guess what? I'm gonna be selling and I'm gonna be selling you a course on how to write your will George I really yes Because I have looked at this stuff for a while and probably looked at it longer than most of you have and if you like Me you'll probably look at and go well. I like George so and I need to work on my will so maybe I'll take the class We'll see what happens. But do you see what I mean? Like or let me give you another example When I write about spiritual things, I'm not you know That's just one of my many interests and because you like me you like I'll read George's spiritual things even though That's that's not about business or marketing. Yeah, and my spiritual writings get a lot of traction too. So it it doesn't relax Work on your niche work on your integration of all of your various interests just gradually let it be a lifetime project because guess what? It is a lifetime project because once you come up with your niche or your intro statement You evolve again, and you're like, oh now I have to so what do you kind of keep delaying? You're gonna keep delaying making money When I say making money, you know me. Okay, you know my values. It's not about making money It's about making sure that you have a livelihood It's not making sure that you have a true livelihood one that you feel so fulfilled by one that really truly serves others And you have various things that can truly serve others You have various things that you're good at or yet you thought about more than other people have So why don't you offer all of them? Not probably not all at once, but this month you'll offer this next month you'll offer something completely different It's okay as long as you're being authentic people will sense that and if they like you and by the way You know how they like you they like you because you post authentic content. You can talk about anything from puppies to you know astrology to Flowers, I mean what I'm just looking at random things. I have a picture of my dog here and the flowers here, right? You could talk about everything But if it's authentic to you people will sense that and people will people will your true fans your ideal audience Probably likes all three things also, and they're like, oh how cool that this person likes these different things and If your true fans don't have to like everything you like so for I'll give you an example Some somebody I follow you probably I've heard of him Gary Vaynerchuk. Okay, Gary Vaynerchuk has so many interests He likes baseball cards, which I have no interest in he likes wines, which I don't drink But he also likes business. He also likes motivation He also likes to talk about happiness. He likes to talk about empathy. He likes to talk about parenting Which I don't have kids. So I don't know. He likes to talk about Family-run businesses, which I don't have one. So he I probably aligned with him on a third of his interests But the third of his interests that I aligned with I really like what he says and guess what? He also likes sports and hip-hop none of which I'm interested in but there are people who follow him Well because he talks about sports or he talks about hip-hop So you see what I mean like like it's okay to have all these different interests And I'm sure some people that that follow him probably a lot of people probably like all of those things Right or eight of the ten of those things It's okay. I still buy stuff from Gary V and Wine drinkers buy wine from him even though I've never bought any wine in my life So I would never buy his you know, see what I mean like it doesn't matter. You can be all of that You can be all of that People just know you for your authentic presence your presence your voice your your The way you talk the way you write the way you show up the energy signature I've said this before they resonate with you based on your energy signature You can have as many interests as you want Just launch one thing at a time and if they have a need for that thing that you're launching They will consider it. They will buy it. They might even spread the word Okay, now you're gonna say well, but George isn't there more power if you're focused in your content on just one niche Of course there is of course But you're also trading that power so-called you're trading it for your flexibility and your freedom It's a trade-off and I'm just telling you that you don't need that power You don't need to impress everybody with one niche. You don't you can impress 10 different types of people with 10 different niches on one website on One Facebook page on one YouTube channel on one podcast on one Instagram profile on one newsletter. It doesn't matter Let it go Choose freedom Choose flexibility and choose smart launches Okay, so I'm about to teach a class on how to optimize your offer And you can have 25 different offers on 25 different niches, but each offer should be optimized It should be Describing the type of person who can most benefit Why you are qualified for that particular offer because you have one part of your life where you've studied that a lot You you should talk about what that offer does for them and other things like that I mean, that's that's what I teach in depth in that course for you know Two and a half hours and resource document for 28 pages and everything But what I'm saying is don't feel like you have to optimize your website your home page. You're about page Choose freedom choose flexibility. You will be glad that you did and then you have smart launches Specific offers for specific audiences doesn't have to meet you meet everybody in your audience So we've got like I said Gary V will sell his wines or will sell his Another thing he's interested he'll sell his sneak he has sneaker line. I don't care about sneakers I have like the crappiest shoes, but he sells a sneaker line I never bought but I buy his business type things, right? See so just relax It's okay. You can have a hundred fans and ten of those, you know ten of those fans have interest in One thing of yours and another ten has interest in another thing then as you keep growing people like you They follow you because of your energy because of your presence. How you write how you speak how you show up Authentically what your life is about the values that you have the values By the way are underpinning all of that right and your audience no matter They're not interested in three of those ten things or eight of the ten things they're interested to the ten things They still share your values, and they really appreciate your authenticity. I Hope this is helpful, and I'm gonna go ahead and check to see if there are any comments on the Facebook live Go ahead and comment below. I'm gonna just be quiet while I let you do that and give me a chance to check on The live comments as well. Thank you Sabine and Tucker Sandy for your participation and also Carmel and Isabel and Caroline Anita Carvissa Yeah, so you will evolve you keep evolving and And not just evolving into new things. You'll keep discovering things that you used to be interested in and now you're interested in again I mean you are a multifaceted being that cannot be contained in a few sentences and Not even on an about page. That's super long. You can have as long as you want. You can't be contained You are ever-growing ever shining, but you just to make money. You just need to sell specific things that specific people want. That's all I Hope this is helpful. I hope this gives you a different vision of business Authentic business that allows you to have the freedom that you really yearn for I understand that All right, I wish you well. My name is George Cow and I hope to see you in the next video. Take care