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Published on Jan 20, 2016
A new book "Crisis, Resilience and Survival - Lessons from the global auto industry" by Professor Matthias Holweg, Oxford Saïd and Professor Nick Oliver, University of Edinburgh Business School charts the evolution of the global automotive industry. Focusing on lessons from the 40 or so companies that design, build and sell cars, the book examines the pressures and challenges facing the industry as well as approaches to management and organisation that have evolved to address these challenges.
For more information and additional resources visit the book’s website: