 Let me just give a overall quick guidance on the question of if I'm starting from scratch, how do I build an online community. Like what's my current recommendation for that. And so I'll just I'll just make it a simple answer and then we can continue to continue the conversation. Instagram carousel posts, boosted with ads to potentially ideal audiences. And then net carrying to do collaborations with other influencers. Okay, so I'm just gonna keep it keep it simple and just do those two things real quick. So let me explain that mouthful. Okay, so the first step is to write your messages that you want to inspire your future true fans. And that's really the mindset to have. It's not trying to please your current friends and colleagues. This is important. Unless some of your current friends and colleagues. You can also imagine as your future true fans because they're just really supportive of your energy, their support of your message. That's not always true for the people we start with in the beginning of our audience building. Your future true fans are the people who, once they find you, they can't help but resonate with both your message and your energy, your presence. It's just your personality, the way that you come across everything from your voice to how you look to the way you carry yourself. And the way you write everything, everything part of your energy signature, even the stars, you know, your, your astrological compatibility, whatever, it's all part of it. Your future true fans resonate with all that, which means you can be yourself. You don't have to try to get someone's attention because your future true fans. It's kind of like you're calling their name in a crowded marketplace. And it's kind of like you've ever been in the crowd. And like, there's lots of talk in the crowd, but then you hear George, you hear Rishabh, I'm talking to Rishabh right now, like, like it could be a whisper and you hear it, because it's your name. You know, and so that's the same thing with your true fans, you can just whisper. And even in the loud crowded marketplace, they'll hear their name, because they sent you energy. Anyway, so write your uplifting inspiring educational, not too detailed. You know, you can read my article about what's the difference between free content and premium or paid content. There's a difference. Do the free content. Okay. Using Instagram carousel posts and I'll just quickly share my screen just for those who don't know what I'm talking about. I do this on a regular basis on Instagram. And I recommend it highly because it's worked really, really well for building an audience through messages, you know, through kind of thoughtful messages, especially a cold audience, especially a cold audience. Okay, not video for cold audience carousel posts for cold audience. The problem with video for cold audiences is when you run ads, Facebook and Instagram says, Hey, they watch three seconds. There must be part of your warm audience now they're roped into the warm audience, even though they may have hated you after the three seconds I don't want to ever see this person again. Three seconds too bad. Instagram cares, you know, says they're part of a warm, but with carousels, if they don't resonate with the first message not going to click through the second message. So you filter, it's a bit for filtering away people who are not part of your ideal audience. So carousels are like this it's an article basically, but I split it up into into a bunch of slides. I split it up into a bunch of them, you know, on my on my Instagram did you want to like, you know, and some of them can be quite dense look at this it's quite dense, but people love it as you can see, you know people love it. Lots of people say wow this is great. People read it if they're part of your true audience if a part of your true fans. Instagram carousel posts and then learn to use Instagram ads to get it out to potential ideal fans. And we can talk more about the whole course on Facebook ads teaching you how to do detail targeting and testing audiences and know which audience anyway that kind of stuff. It's not just about the quantity it's not just about the engagement metrics like oh this audience got me a lower cost per engagement no no no. It's about the profiles of the likers from your ads to see if you're actually reaching the right people because there's lots of audiences that have low cost per engagement. It's not the right people if you look at their profile it's like wait I'm not even reaching the right people so important to test audiences. So, Instagram carousel posts boosted to the right audiences will build in will start to build a community start to build engagement for you over several months. People have to see you several times again and again before they even click the first like this is important you can just say, hey George I ran a $10 add to the XYZ audience. Didn't get a single like so it must not be the right audience what are you talking about. Do you expect that you know. I'm proud of marketplace. If I say Rashab quietly once, and you didn't hear my name, and you're like yeah that didn't work I should start with no shop shop shop shop. By the third time or fourth time you're like wait, even if I'm whispering you're like wait someone's calling my name. And then, if I whisper the fourth fifth sixth time you're like oh yeah that's where the whisper is coming from. You know you start to engage with me. Six times I don't know what the number is that George sciences seven times 13 times 24 times that science is just bunk on that stuff. It depends obviously on the person. So but but but I know it's more than once that they need to see your posts before they decide to even engage even that they liked it the first time they might not engage. Second, third, fourth, fifth, 18th time, you know, eventually people start to engage, but testing an audience, usually three ads to a single audience you'll start to get some likes to test. Look at those profiles to see if you're reaching the right people so Instagram carousel post ads. Instagram the reason for Instagram and not Facebook and not Google and not YouTube and not Twitter ads or not LinkedIn ads is many reasons but Instagram is where the holistic spiritual wellness people are people who are more interested in personal growth. More interested in spiritual growth more interested than the average person on the planet. And also more means to pay for development personal development that's also that's part of the filter Instagram is like Facebook Facebook is like the whole planet right just about everybody has no three billion people you know check into Facebook once a month, right. It's most internet users check into Facebook once a month. Now you take the Facebook audience and you say, give me the 40 to 50% of the higher income, people more likely to be interested in wellness, outdoors, arts, beauty, personal growth, entrepreneurship, give me that segment culture creatives loosely speaking. Instagram says, here we are the 40 to 50% of the planet. That's more like that. Good. Well, then why don't we just reach them there. Good. Yeah, easy. It's already a giant filter there for you. So that's why Instagram carousel ads. Okay, got it. Now as you start building an audience then you can move to the next level, which is to do collaborations with other people who have a bit of an audience. Now after doing a several months of Instagram ads with carousel posts you now have maybe a couple hundred Instagram followers and not just any people who actually are engaging with your message, right. We can talk about nurturing the warm audience with videos which I do obviously all the time in a separate video but that's we're just building from scratch and then the next level is going to other influencers who have up to 300% the size of your audience to say, hey, can we interview each other. You could do that through Instagram, you can do that through Instagram live, you know that that's a nice way of doing it because it's, it does allow the notifications to both audiences that you're your life. But if you just want to record it on zoom, that's okay too and then you upload to Instagram with, you know, with captions automatically generated. Simplest. So then you interview each other so what I say up to 300% audit. Let's say after a few months you've got 100 Instagram followers that are real like they they actually are engaged many of them are engaging 100 Instagram followers. You can then reach out to somebody with up to 300, let's say, I mean in the early stages even 500 is okay. Maybe 300 to 500 Instagram followers, they might be willing to interview cross interview with you. And the interview doesn't have to be long, it could just be like hey let's let's just get to know each other but also, you know, kind of learn about each other's work publicly. Okay. By asking each other's questions about each other's work and some kind of tip that is useful for for my, I'll ask you questions about some tip that's useful for my audience and you can do the same and we introduce each other's work a little bit. Yeah. So anyway, I'll stop there. And then we can continue the conversation from here. A couple of quick follow up questions for those who are live with me here is that Angie says, am I am I kind of going away from Facebook ads. No, I'm not I still run Facebook ads a lot. I think that for people who are, you know, just, you know, wanting to focus on a simpler method. I would just say Instagram ads is where I would recommend starting. It's also more encouraging Instagram is more more encouraging the platform that Facebook you get more likes engagement than Facebook. But Facebook is great to obviously there's many more people there it just again the Instagram is a filter for the culture creatives, which is most of whom we want to reach. And once you learn Instagram ads do it well, then I would say Facebook ads gives you a much bigger audience literally double the size of the audience but not not all the doubling is people you want to reach so you have to keep testing on our Facebook ads. So, and then the another question is. Let's see here. And the question is not as great question are people who are 40 and older on Instagram. Yes, absolutely. No question. Of course the Instagram audience trends a little younger, but there are still millions and millions of 10s of millions hundreds of millions actually well, I would say, 10s of millions of 40 plus on on Instagram. And like I said they tend to be higher income than the people who just if you randomly pick the Facebook user versus Instagram user. So, absolutely, I have, I have lots of good, good experiences reaching. You know my my actually ideal demographic is also 40 plus. I have some 30 plus folks and some of you are even younger than that's congratulations on getting started early. At your age, but I wasn't wise enough until I was like, you know, just last week. So, in my 40s to do this kind of authentic business.