 Okay, it's two o'clock. We will go ahead and get started. Thank you all for joining me today for some last minute tips for Giving Tuesday. My name is Ashley Kefalidis. I am a Community Development Specialist here at Mighty Cause. I'm certainly glad to be with you all today. And I had a chance to mention to those who were on a few minutes early that we certainly appreciate you carving out time as we get into this busy fall season for fundraising. So I'm excited to be with you and I appreciate you making the time to be with me today. And as we get started, what we'll do is we'll take a quick look at who Mighty Cause is, but then we'll focus our attention on to the Giving Tuesday basics and registration, your Mighty Cause profile, Mighty Cause resources, scheduling content, your day of plan, follow up, and then we'll have a bonus, just the least that you need to do for success on Giving Tuesday. And of course, we'll have time for questions and answers at the end. Go ahead and post those questions or comments throughout the webinar in the question and answer box or in the chat box. And we'll be sure to cover those at the end of everything. Also, we will be recording the webinar. So if you need to duck out a few minutes early before we get to questions and answers, no problem, you'll still receive that via email. We'll send a recording in the slide deck, so you'll be able to check in on anything that you may have missed if you have to step out early. So a little bit about Mighty Cause, we are dedicated to serving nonprofits. We have been since 2006. We offer a year-round platform for all of your fundraising needs, but we're specifically designed for the small to medium nonprofit, although we definitely have our share of large nonprofits as well. And not only do we process donations, but we also provide peer-to-peer fundraising technology, donor management tools, integrations, and a number of other features. And also we have a free resource center with blogs, webinars, e-books, case studies for throughout the year, not just for Giving Tuesday, but that's enough about who Mighty Cause is. Let's get on to just Giving Tuesday. Giving Tuesday basics and registration. What is Giving Tuesday? Giving Tuesday might be larger than you know. It was launched in 2012, and it's held annually the Tuesday after Thanksgiving, Black Friday, Cyber Monday. And this is a global giving event, so it unifies nonprofits all over the world through a day of online giving, but also collaborative generosity. Maybe it's in person, maybe it's online, but it is global. In this year, Giving Tuesday is gonna be November 28th and on Mighty Cause, we're again excited to partner with the small to mid-sized nonprofits just like you. And we wanna spotlight your work and we wanna help you bring in those donations. So for our Giving Tuesday on Mighty Cause event, we don't leave you on your own. We're here, we're happy to help. We have a number of resources that we provide to our nonprofits. And this includes a nonprofit toolkit with everything that you need for before, during, and after Giving Tuesday. And we also have a number of webinars, just like this one you may have received the emails. And we have three downloadable e-books that are specific for Giving Tuesday. All that we ask is that you register. And registering is what gets you on the leaderboards and it also is what lets us know who we're working with so that we can provide the best assistance possible. To register, simply head to givingtuesday.mightycause.com. The register button is in the middle of the page. Quick there, follow the prompts. It doesn't take long, but it's all that we ask. We ask that you register. And something to note, you'll hear me refer to Giving Tuesday on Mighty Cause throughout the webinar. And these prizes that we'll chat about in a couple of the details are specific to Giving Tuesday on Mighty Cause. However, I know that we have participants from a number of different local or statewide campaigns. So I know that, for example, Georgia Gives, they also provide a Giving Tuesday event. So a lot of these tips and strategies, these are absolutely applicable regardless of your giving event. But the specifics for Giving Tuesday on Mighty Cause, for example, registration, you don't need to worry about those if you're participating in a Giving Tuesday event within your region. And there's a couple of important dates to note. So early giving for Giving Tuesday on Mighty Cause begins on November 14th. And all donations starting at midnight Eastern Standard Time on November 14th, will count toward your Giving Tuesday total. And that means you can start moving up those leader boards early. Now registration closes November 21st. Again, this is just for Mighty Cause, Giving Tuesday on Mighty Cause. That registration closes November 21st. So we don't wanna wait, even though early giving has started, you'll still have a couple of days to register, but go ahead and get that done now. And of course, the big day is November 28th. Starts midnight Eastern Standard Time and it runs through midnight Pacific Time. Because we don't wanna short change anybody. So from midnight Eastern to midnight Pacific Time. Prizes, prizes, prizes. Mighty Cause is giving away $10,000 in cash prizes and over $5,000 in Mighty Cause subscriptions, which this is huge for us. Now cash may be king, but those Mighty Cause subscriptions, those are gonna help bring in more cash throughout the year. The prize opportunities are awesome and they are beginning with early giving. So throughout early giving and giving Tuesday, the leaderboards track the dollars raised and the unique number of donors. And to keep things fair, we break up organizations into two categories, small nonprofits and large nonprofits. And we also have power hours. So a power hour is a fundraising sprint that awards a prize to the organization that maybe raises the most money or has the most number of donors within the space of an hour. And then we have random prizes, which are also known as golden tickets. And you can think of these as a random drawing where we pick single donations at random and we award $100 to that nonprofit. So this means that every registered nonprofit that receives a donation has a chance to win a prize. In addition to the random tickets and the hour long sprints, we're encouraging our nonprofits to go beyond the traditional donation. And we wanna celebrate the matching grants, your recurring donations and retaining donors. And we wanna celebrate that with prizes. And also this year, we're introducing something new for it's Just For Giving Tuesday on Mighty Cause. And it's our subscriber perks and we love our subscribers. So along with chances to win prizes within that primary prize pool that we just covered, we're going to give away over $2,000 in prizes for which only Mighty Cause subscribers are eligible. So it just brings in a little bit more, stirs it up a little bit, brings in a little more creativity. And you can check the details and all the prize information and tips in our rules and prizes tab, which you can find on the Giving Tuesday website. So tip number one for Giving Tuesday, it's your Mighty Cause profile. We're gonna spend a little bit of time here, but I guarantee you it's worth it. So there are four essential items on your profile page to do this. And these have to be completed, it's part of your registration process. Now the items are uploading a logo, adding a banner, sharing your mission within the about section and composing a thank you message for your thank you page. Now these are required because we also find them to be the most essential. So it's kind of two birds with one stone there. And why is it part of tip one? So the profile page is what your public sees. And you're gonna be sharing this page with your supporters and making the most of this page by presenting your goals and your mission in a thoughtful way is gonna make a big difference. Now your profile page URL is what you're gonna be sharing with your supporters. And you're gonna add this to your website, you're gonna include it on all of your organization correspondence. So making the most of this is gonna, it's gonna take you kind of down the road but it's also gonna gear you up for that end of year fundraising. So as you're looking at the different features we're gonna go over, just kind of keep in mind giving Tuesday end of year fundraising, what can you do there? You can make these customizations using the quick edit option at the top of your profile page. You can include pictures, videos, organization wish lists, upcoming programs, events, volunteer opportunities. Your page really is like a canvas. Anything that you know is going to really connect with your donors is what you wanna present on your page. And you're gonna think about what do your donors need to know about your organization? Are there upcoming initiatives? Maybe the rising cost of goods lately is changing your budget or maybe your organization has had some breakthroughs in your community and you wanna celebrate that and you wanna further those activities. So that's what you're gonna use your story section for and that's what you're gonna do, use the pictures, your media sections to you, pardon, that's what you're gonna use those sections for. It's gonna be connecting with your donors. And now I have two examples of organizations that have made the most of their pages and keep in mind, this is also some last minute activity. So you can go big or you can go minimal. The point is to be intentional with your pages. So first we're gonna take a look at vets beyond the Uniform Foundation. For what they chose to do on their organization page, it's a little, I'm gonna say streamlined and what I mean by that is that it's not lacking in engagement, but it's very straightforward. They start with their video, they go through, they explain who they are, how that contribution is gonna make a difference. The giving activity they chose to include so we can see that people care. And then we have that media gallery where it's that visual engagement in a new way. They also link their Instagram page where you could link your Facebook or Instagram or not, totally up to you. The other example that we have is woo, went too fast, here we go. So for the Isaac Foundation, the Innovative Space for Asian American Christianity, they went a little bigger. They got a little more involved. So not only do they start with their mission and they start to go through some of their activity, they also have a video and they have testimonials of people who have been involved and engaged. And you'll see how they have their image of photo. It brings the life, it brings the personality to their supporters. So it's not just words on a page, but it's bringing faces. These are real people that they're engaging. So for their page, they did choose to be a little more built out. Both pages are good, both pages are strong. It really is up to you and what you wanna have for your supporters. So as you consider your page, like I said, it doesn't need to be grandiose, but it does need to reflect who you are. So along those lines, we're gonna add or we're gonna update a goal or a progress bar. And you don't have to, we do recommend it, but again, just depends on what works best for you. And this progress bar is gonna be between your banner and the story section on your profile page. And you can update this to reflect the goal, the dollar amount for your Giving Tuesday. Now this can be changed or updated at any time. And you can also adjust the goal so that your page metrics start on November 14th for that early giving. And not only are we gonna customize our profile, but we're also gonna customize your checkout flow. Now you can find the checkout flow on your dashboard under checkout, the checkout section, and then you'll click on the donation form. So if you, excuse me, a few hints here, you can add suggested donation amounts and descriptions that pair up with a new initiative or any budget adjustments. And if you already have donation descriptions, go ahead and make sure that those are up to date. And once you've edited the checkout flow, give it a practice run. We're better yet have a friend walk through the checkout process and share any feedback because we wanna make sure that this is as easy as possible for your donors. So I have two examples of organizations that utilize the donation suggestion amounts and descriptions. And these can include whatever you would like to include, but if you want it to reflect again, your organization and connect with your donors. So the Golden Gate Labrador Retriever Rescue, they only have four donation suggestions, but they make perfect sense. And the House of Blue Hope Foundation, now they included seven donation suggestions ranging from $35 to 2000. So there's no right or wrong, it's the intent. And our intent is to guide the donor for making a donation that's gonna link them to your organization's mission because you're cultivating supporters, you're not just raising funds. We also have the opportunity within that checkout tab on your dashboard to customize a thank you page. So this is essentially the donation confirmation page, but more importantly, this is your first opportunity to thank your donor for their gift. So you're gonna share your gratitude, you could do that through a picture, through a video or just through text, totally up to you, but you wanna be reassuring your donor that their contribution is making a difference. And to make it even better, you can add a call to action button at the bottom of the page. So this way you're directing your donors to the next step. Now the donation receipt is also customizable. And the good news here is not only do we send that receipt automatically as soon as the donor donates, now you don't have to worry about receipts, but again is that opportunity to thank your donors. So essentially you're getting your first two thank yous in automatically. So it can include anything that you wanna include, it does primarily just need to be text because of the formatting of the receipt. And now that our donors are taken care of, let's take a quick look at the backend of your organization profile page. So the bottom icon on your organization dashboard is your settings tab. You're gonna head here to make sure that you have all of the admins that you need for this here and that you can go ahead and remove any previous administrators who no longer need access to your organization profile page. Now in the general settings section, you'll wanna make sure that your social sharing options have been updated for your Giving Tuesday content. And this can be updated throughout the campaign. So you'll wanna get started now so that when people share your page on social media, it's updated, but then throughout the next couple of weeks you can be updating this so that that content varies from day to day or every couple of days. And finally, double check your EFT setup and your legal information. So within EFT, there's a Disbursement Settings tab just for that. And then within the Organization Info section, that's where you can check your legal info. Now is just a great time to do that. It's always good to check in and when better to do that than Giving Tuesday. So last thing, if you're returning to Giving Tuesday, so if you participated with us last year, go ahead and take a moment to focus on your retention. So check your donor retention rates in the Overview tab on your dashboard. It's gonna be the first item on your dashboard. So donors that gave last year and Giving Tuesday are a great source for this year's campaign. And go ahead, create a special strategy, do a special outreach just for them where you thank your donors for that previous engagement and where you ask them to participate again this year. And as a side note, that retention isn't that retention tool, I should say, isn't only available for Giving Tuesday, the feature's available all year round. So just in your last minute getting ready and activity, don't forget about that retention. It's super important. So tip two is your Mighty Cause resources. So we have the Resource tab, it's on our Giving Tuesday on our main page. And within that Resources tab, we have the toolkit with everything that you need. So no matter how large or small your 2023 campaign might be, we have what you need. And to help with that last minute marketing and communication to your supporters, we have email templates, social media post suggestions, we have logos, graphics, and we have a checklist that takes you from today all the way through the days following Giving Tuesday. Because follow-up is very important. So we have content that will take you all the way through. Now let's say that storytelling or matching grants, you know are good things, but they're intimidating. Let us help you. We have guides that are gonna walk you through not only steps to take, whether it's storytelling, matching grants, and some other activities, social media, things like that, but we also talk with you about the mindset. So as you're making plans and you're going forward, it's not just things to do, but it's the mindset to have. I am telling you this toolkit is like a pot of gold when it comes to Giving Tuesday. So step number three, you're gonna start scheduling your content because this is super huge when it comes to being prepared. Go ahead and start writing those emails now and let our templates help you. You don't have to start from scratch. And let's say you're gonna send five emails right all five now. So this way you can make sure that the Tuesday giving message is clear that the flow of your emails makes sense. And then you can time them out. And also if you have a prize winning strategy, particularly for those power hours, you wanna make sure that your donors know beforehand so that they can prepare. And don't be afraid to cater to your different audiences. Segmenting donors can be super helpful when it comes to identifying and putting that personal touch with your donors. So for example, if you have monthly donors, you're gonna address them directly thanking them for their monthly support, but then you're gonna highlight the prize factor of Giving Tuesday and you're gonna ask them to give again a special gift on Giving Tuesday or during early giving, whatever fits your strategy best. Another example, let's say you have donors that give every year at the end of the year. They always give in December. Go ahead and email them directly and request that they donate for Giving Tuesday. And again, highlight the idea of the leaderboards and the prizes or if you have a matching grant going on and let them know that their donation can go further if they participate in Giving Tuesday. Of course, we definitely wanna recognize and encourage that any donation anytime is good, but it's okay to ask for donations at a particular time. Also, if you have a routine correspondence, be sure to include your Giving Tuesday link in all of that messaging. Same goes for when you're posting on social media. And don't forget, most crucial step of all is gonna be that you test out your emails before you send them. And this includes your proof reading because you want your content to be a wow factor and not an oh boy, oops, type factor. I mentioned social media. We wanna prepare for social media also. So much of our culture runs through social media and this is where you have the opportunity to raise awareness for what you do, but also to gain donors. So be sure to check out our Giving Tuesday social media tools and our guide and the nonprofit toolkit for this extra info and some ideas and some tips. Couple of things to remember right at the moment. Posting on different social media outlets is huge and the more you post, the better. So go ahead and write up those posts and create your schedule in advance because things are gonna get crazy as we lead up to Giving Tuesday. So go ahead and get the post set up, get your schedule ready to go so that as you start to make those posts, it's a thought through, it's a thorough and a well-dressed campaign. Again, you want everything to be flowing. We've got lots of tools. Don't hesitate to use them. So for example, we have two examples. Pause has already started posting their Save the Date content. They've done so on multiple outlets. Here's just an image of one. And a post from last year shows the organization Save the Animals Foundation in Cincinnati. They started to prep their donors not only for the big day, but they also were using their tagline just one more. So they formed a tagline just for Giving Tuesday and as they started their camp painting, that was their tagline, social media posts, emails on their profile page. It's just one more thing that you can do that helps create an awareness and then a reminder to your donors and to your supporters. When you post online, that's when people can start to share those posts. You'll see for Save the Animals Foundation in Cincinnati, they had eight shares. That's what we want to do. We want to cultivate those shares. Now, we also need a day of plan. So we want to get that together before Giving Tuesday. We don't want to miss any opportunities to engage your donors and not just your donors, but your supporters as well. So you want to assign point people for social media, donor questions, and for monitoring donations. And depending on the size of your organization, this might just be you or it could be a couple of staff members. It could be volunteers. It just depends on your situation and on your setting. The important thing is that you have all of your bases covered so that you're gonna keep your momentum going during early Giving, but primarily on November 28th. Now, here's a big thing. Make sure that you meet with everybody who's gonna be involved before November 28th. We want everybody to be clear. We want everybody to have the right information so that they can fulfill their role with excellence. We don't want confusion. We don't want people to be lost. And people feel better. They do better. They volunteer better when they know and are prepared for what's coming up. So take a few minutes beforehand to make sure everybody's ready to go. Now, we wanna engage our supporters on Giving Tuesday. So you're gonna celebrate your milestones. You're gonna celebrate with your staff. You're gonna celebrate on social media. You're gonna celebrate by sending out emails. You wanna keep things fun. It's exciting. It's a great day. You're joining together with thousands of other nonprofits and you're making a major impact in your community. So it's something to be celebrated. Now, what we're also gonna do the day of is we're gonna keep an eye on those matching grants and on our prizes. And you're gonna use social media to pursue those other donations. And you're gonna do that also to just engage with your supporters. So here's an example. When Save the Animals Foundation Cincinnati, same organization we just looked at a moment ago, when they received a $10,000 donation, they celebrated everywhere and that included social media. So here on their Facebook post, not only do we see they made a post, but we also see the reactions. There were 736 reactions to this donation. There were 50 comments. This is engagement. This is what we're going for. And this is the opportunity that we have on Giving Tuesday that just is, it's just a little different than any other time during the year. So let's make sure that we're capitalizing on it. Tip number five, we wanna plan that follow-up. Follow-up increases your future gifts and it helps to close out the loop on Giving Tuesday. People wanna know how you did on Giving Tuesday. They cared enough to donate in the first place. So go ahead and give them that respect and give them that gratitude of showing you're Giving Tuesday success. I know we just said it, but post on social media that success. Send out those emails. When you're doing your different newsletters and your different conversations with donors, make sure that you spotlight that Giving Tuesday success. Follow-up is also gonna keep your donors engaged for future donation opportunities, future fundraisers. And it's also gonna keep the door open for volunteering. They're gonna be the people who are promoting you. And also when you have that critical support that you need at different times, following up with your Giving Tuesday donors is part of what just keeps that relationship going so they don't feel like, well, you only use this when you need a donation. No, you wanna develop those relationships. We want to steward our donors and our supporters well. So we're gonna welcome those new donors with a personal touch. This is a great activity for a volunteer, by the way. We wanna welcome in our new donors, especially for those if this is their first Giving Tuesday, but also those who have donated, let's say other times during the year, but this is their first recurring gift, or if they were retained from last year, we wanna add a personal touch to anything that makes a donation stand out. We want them to know they're part of your mission. And this also goes for those big donors. So if you have a large donor, or let's say that they gave a matching grant this year, these are big deals. So make a big deal out of the way that you celebrate them. Maybe this is taking out a big, or excuse me, taking a big donor out to lunch, or for those matching grants, maybe you provide a little bit of nonprofit gear to them celebrating your mission. Make it special as you start to steward those donors. Now, we've got a bonus tip. And this is the least that you can do and still have success for Giving Tuesday. Sometimes the least we can do is all we can do. And that's okay. So all that you need to do is look over your current Mighty Cause page, make sure everything is up to date. You're gonna fill in those four essentials, get in your story section, your logo, make sure your to-do list is done and your banner is there. Excuse me, your thank you page is done. Get those four essentials done. If they are, make sure everything's up to date. You're gonna create a few social media posts. Doesn't need to be a ton, just a couple and at least one email blast so that you can alert your supporters that Giving Tuesday is coming. At the bare minimum, that's what you can do. And who knows, you might win one of those random drawings. You could end up with a golden ticket. All it takes is participation. And whatever donations come in, it's a win. Now, with that said, let's go ahead, let's go through some questions. I've seen a couple come in already. I do wanna mention just a couple of things. I mentioned at the very beginning that we have those prize perks for our Mighty Cause subscribers. If you are interested in our Accelerate subscription, I would be more than happy to get you paired up with one of our experts where they can go through what you're looking for in a platform and then the features that we offer. Not only will using the Accelerate plan boost your Giving Tuesday fundraising, but it also puts you in the running for some prizes. So definitely just nothing else. We can get a good conversation in there, no commitment. But if you're interested, go ahead and post your email in the chat or the Q&A box. I'll make sure to get you paired up with one of our experts. We also have a, I totally lost the word, we have a survey at the end of our webinar. Let us, you can let us know there if you're interested in a demo, but also let us know what other content you would like to hear from us. I know that some people have asked for more examples so we're trying to work those in. There's some other topics people have asked for so we're trying to get those in, maybe not an individual webinar for that, but we're trying to work that information into the webinars and the blogs that we're hosting. So we definitely appreciate it when you fill out those surveys. But let's go ahead and we'll get started with some questions. Give me just a moment to catch up here. So Arnold asked about early giving. So early giving doesn't end on the 21st just to run through those dates again. When early giving begins on November 14th, that will run straight through up until the 28th. The only thing that ends on the 21st is registration and that's so that we can get leaderboards and prizes and all of that filtered out and set up. So registration ends on the 21st, but you can raise funds starting November 14th all the way through the 28th. So I had mentioned and also Leah had a question. So there are some local giving events. For example, Georgia Gives has a giving event on also on Giving Tuesday. So there's some organizations Colorado Gives and then we have North Texas Gives and there's Washington Gives and there's a number of others that are hosting Giving Tuesday events. So if you've registered with any of these other organizations or not organizations, any of these other giving events then that's where you're gonna wanna participate because those are best suited for the organizations within their region. So what you'll wanna do is yes, stick with Leah you'll stick with that giving event that local giving page that's where you're gonna wanna stay. Now a lot of the features are gonna be the same but as far as prizes and also the deadlines and things those are gonna be different. So you'll wanna pay attention to that local giving event page. Also just a quick note, the webinar will be, it is recorded it will be emailed as well as the slide deck will be emailed to anyone who registered for the webinar, but also on our Giving Tuesday page if you go to the Giving Tuesday page select resources and then the toolkit you can find all of our webinars posted there it may take a day or so a couple of days to get the webinar on the slide deck there but you can see it, you'll be able to access it there. And Kim asked for any tips for folks who have just finished a fall fundraiser they had a luncheon but now how do we move to Giving Tuesday so other than segmenting donors there's a couple of things that you can do a big thing is thanking anyone and everyone who participated with the luncheon and letting them know that Giving Tuesday is happening. So you don't necessarily have to ask them to give again but letting them know, thank you for participating in addition what you'll do in a broad outreach you're gonna say, hey, we just had this luncheon and it was amazing for anyone who wasn't able to participate we have Giving Tuesday coming up. The other thing that you can do is use Giving Tuesday as an option to say, hey, get involved with our organization it doesn't have to be through donations. So Kim, what you can do is say, hey, we just had this great fundraiser now's an opportunity I don't know what your organization does in particular but in essence now's an opportunity to get maybe a little more hands on involved if that's suitable and hands on involved might be writing thank you cards or it could be doing phone calls or it could be getting in your community and talking with people. So it more would be an opportunity now to segment to if you didn't get to donate, now's an opportunity but then now's your opportunity to get involved. So I hope Kim, I hope that that's helpful. And I do have someone asked about a quarter after about two 15 asked they're not sure if they're registered for Mighty Cause but they are registered under Washington Gives. So because you're registered with Washington Gives that's one of the regional giving events going on you won't really wanna participate in Mighty Cause you're gonna wanna participate through Washington Gives. So don't worry about registering for Mighty Cause stick with Washington Gives but go ahead and implement the different tips that we looked at here today. For example, if you have participated in a giving event at a different time during the year go through your profile page and make sure your content is up to date. For example, if you participated in Give 828 go on in an update where you have Give 828 and change that to hashtag Giving Tuesday as opposed to Give 828 just to show your donors the difference of the two different campaigns. Arnold asked what kinds of things do we check our emails on? So a couple of things you're gonna meet one checking to make sure that your emails are going out. Also as new emails are coming in or I should say new people are donating so now you have new emails coming in you're gonna wanna make sure that your donor management systems are filtering in and you're making sure that they're getting those email addresses and then add them to any email blasts that are going out. And it's okay if it's a give again email that's okay because oftentimes we're giving in emails have a thank you component so we wanna make sure that we keep kind of keep that thread going we're always wanna be thanking our donors but a big thing is you wanna make sure your emails are going out as they ought to be as they're scheduled and you wanna make sure that whatever new email addresses are coming in they're getting on the email list but also you wanna check to see is anyone emailing me saying that they're lost online or did anybody email saying hey I didn't get a receipt or I think I emailed but I meant to add a dedication I wanted to make this in honor of my mom so you wanna follow up to see our donors contacting you because they'll have questions so that's why you wanna those three main reasons why you wanna keep your keep a tabs on what's going on with your email and Emma asked if people can donate before early giving people can donate before the 14th however if someone donates before the 14th it's not gonna count towards leaderboards and prizes so the donate button does function but the donations won't count towards those leaderboards and prizes so if you're a part of NSGT the prizes, the competitions those won't apply Sarah asked that right about 230 the prizes won't apply but as I mentioned the different features will okay we've got a question about Colorado Gives just a moment so someone asked as far as Colorado Gives and Giving Tuesday so for anyone who happens to know what Colorado Gives is if you don't don't worry about this too much it's really up to you a lot of organizations will use Giving Tuesday as sort of a springboard towards Colorado Gives it I hesitate to give that advice in the sense of there's a lot of particulars to your organization that said if you use giving Tuesday as a launching point for Colorado Gives you can use a lot of the same marketing or let's say that you have a couple of initiatives that you're working towards go ahead and focus in on those initiatives for Giving Tuesday and then when you get to Colorado Gives you can talk about hey look at this momentum that we have look at how much we've raised help us get to the to the end line to the finish line I hope that that's helpful when you have the two different giving events going on you can, I happen to like the idea of using one marketing plan to lead into the other not everybody feels that way which just happens to be my preference it also keeps things a little more it makes things easier for you in the craziness of everything if you try creating two different marketing campaigns that's tough so that I hope that that's helpful Louise I hope that that's helpful Ebi I got your email address thank you for that let me see what else we've got going on so as far as prizes so someone asked how to win a prize and it depends on a couple of things so I'm going to suggest head on over to our prize page and I'm going to go ahead and post the link to our prize page in the support excuse me in the webinar chat so there's a lot that there's a lot of different prizes sometimes it's based on the most number of dollars the highest amount raised other times it's based on the most unique donors but we also have some prizes that are in regards to recurring donors things like that so I'm going to not get too much into the weeds on the specific prizes I'm going to send you on over to the prize page because there's a lot of different a lot of different options and as I mentioned in case anybody missed it at the beginning we do have a delineation between large nonprofits and small nonprofits because we want things to be fair so yes some will be total amount of donations others are going to be number of donors power hours are a little different and the random prizes doesn't matter how much you've raised if a donation was made you might be able to you might it might be drawn as a random ticket so that would be good okay let's see just making sure I'm going through so Lisa did ask because she's also part of Colorado Gives and she asked about why there's a different day in regards to Giving Tuesday Day is just what it is for Colorado Gives Day they wanted to have just a particular time that wasn't that specifically Colorado that wasn't lost in just the world of nonprofit giving also it just allowed for some different marketing and promotional opportunities having it be a different day than Giving Tuesday it's certainly not intended to to computers any donors or anything of that nature the hope also sometimes isn't it's not just donations giving on Giving Tuesday but but also that let's get involved and be be more than just I don't use the word bystanders but let's get involved with our hands and volunteer things like that with Giving Tuesday so the reasons for a different day there there is a number of reasons a big part of it is the opportunity to be just Colorado Gives in December Carrie one, let me see yes Carrie will definitely get you connected with one of our one of our experts okay Allison mentioned a concern about the the thank you note what I would say Allison go ahead and touch in or touch base with our customer support and see they can what they'll be able to do is look specifically at your organization page and from there then they'll be able to see what may have happened there was it an error in somebody's email address the way it was typed in or something like that so we can definitely take a look there what we can do is if you for that question go ahead and reach out if you go to our support page there's an option to to touch base there so I would say reach out to our customer support team Laura yes there will be a recording of the webinar we'll email that and we will also have that on our on the Giving Tuesday page within the toolkit in the webinar section Tanisha California does have a couple of different giving events what I would say is head on over let's see what would be the best way I would actually just check with your local your other local nonprofits to say hey there's not every local giving event is on our platform so I would say kind of touch base to see that said you are more than welcome to participate in Mighty Caught on Giving Tuesday on Mighty Caught we would love to have you we have a large number of California organizations we have a number for example for those who may be participated in Given May although that's a California event it's not happening Giving Tuesday so I would say go ahead and just jump in on Mighty Caught's Giving Tuesday you're certainly gonna have a number of great tools a number of great opportunities for prizes and those that fundraising so I would say just kind of jump on in to what we have okay so we did have a question about recruiting volunteers through the different initiatives so we have a couple of things we have a tool on our on the platform that allows for opportunities now that is part of our Accelerate subscription and what that allows is for you can pose different opportunities for volunteering but also just different calendar events that are going on and you can post that on your profile page and then people can sign up to volunteer or to participate in whatever the calendar event might be so you can do that through your profile page that's one option through our volunteers tool as far as recruiting if you're looking for just some different suggestions for how do you get people involved with Giving Tuesday for example to be following up with social media or something like that a big thing is you and this isn't mean to sound trite but you ask put out a call on Facebook or on through email or through your newsletters however you typically engage with your supporters and say hey listen Giving Tuesday is coming we're looking for some volunteers and then give them a list of things that you need some people are gonna say I don't do social media I cannot be helpful there that's fine but if they make phone calls they're comfortable doing phone calls or if they're comfortable writing thank you notes let them know this is the list of what we need they might say I can't do that but I definitely do this also let them know for opportunities after Giving Tuesday they might say hey it's too short notice you can say that's okay we're gonna need thank you notes for year end giving or we're gonna need people who are calling or stuffing envelopes for year end giving or let's say that there's some different community opportunities in the month of December and you're gonna need people to be at a booth at a festival or you're gonna be doing different engagements or maybe there's a conference that you're attending go ahead and list those the big thing is just ask put out a list of different items or tasks that need to be done and ask people for help and don't hesitate to ask people directly sometimes they won't just raise a hand you gotta ask them but once you ask them then they're so glad that you did so I hope that that is helpful okay just a second here James so we don't so James asked if we have any referrals or suggestions for those who and he referenced them as contractors someone who would be able to run a campaign or put that Giving Tuesday campaign together there are people who manage social media accounts and things like that unfortunately we do not offer referrals or suggestions to anyone we don't link ourselves in that way one thing would be just kind of as I just mentioned about recruiting the volunteers put out a call to your general supporters I know that you're small well I shouldn't say I know that you're small you said that you don't have time that's different than being small but if you are small still go ahead and reach out and what you might have to do is say to someone hey do you know of anybody who can help us and there might be a small cost involved so you're not always asking your volunteers to do it you might just be saying hey do you know of anybody or trusted contractor that I could reach out to but unfortunately we don't provide those so the leaderboards aren't ready just yet those will appear on Giving Tuesday or excuse me when early giving begins so we can't find leaderboards yet because they're not there but you'll see them on the website on the Giving Tuesday page when you go to that main page so once that giving early giving begins and for the matching grants we don't supply matching grants it is up to the nonprofit to secure a matching grant we do have a matching grant tool what that allows is where you're able to showcase on your profile page who provided matching grant and it can be anonymous but it's how much it also would describe what the match is, is it a dollar for dollar? Is it unlocked only when a donation is $50 or more? Do you have to reach a certain number of donations or a certain dollar amount before the matching grant is unlocked? There's a lot of different options what I'm gonna suggest is we do have within the toolkit my favorite thing of Giving Tuesday within the toolkit we do have a matching grants guide that will walk you through all of that and also we have a couple of blog posts and support articles that talk about how to secure a matching grant how to create it on your page but I'm gonna direct you to the toolkit for that. Okay, Claire, give me just a moment here so Claire had asked and I'm just gonna summarize a little bit is it better to add? I'm gonna cover this as a high number of donation suggestion amounts and descriptions so for example, their organization has amounts from 50 to 5,000 and it says that there's $50 since one student to the Youth Leadership Seminar, 5,000 covers a year, a scholarship for a student so there are, there's benefits to adding the increments but we also don't wanna overwhelm our donors either because we want as few quicks as possible and as little scrolling through the checkout flow as possible. I would say decide as a group don't even decide by yourself but ask a couple others within your nonprofit to say, okay, what are the key donations that we're looking for? We like the smaller ones but we also like the bigger ones because we wanna encourage people to give it all levels but maybe decide what are our six major amounts that we wanna make sure people see and I would decide that as a group. I definitely don't know that we want 50 to 5,000 I feel like that would be a ton but again, I don't know exactly what your breakdown would be so I would say get with your group and see what are the main dollar amounts that people usually get and the main dollar amounts that we wanna hit that will help us to reach our goal. At least you're very welcome for those and it gets tricky with Colorado like with the, not that Colorado is tricky but with Mighty Cause in Colorado so I'm glad that you asked and you all are very welcome I'm so glad that you've been able to participate able to ask some questions. I and asked I always think that it is better to go with the local giving event it's what's being promoted in your community the most cause it's Mighty Cause isn't is not that we aren't but we are nationwide where if you take somebody like Georgia Gibbs Georgia Gibbs is also doing promotion so they're doing promotion within Georgia that's also promoting you as part of their event it's just I will always vote to sign up for that local giving event. So Angie asked this is her first introduction to Mighty Cause, welcome. What I'm gonna suggest Angie is I have your email address now what I'm gonna do is I'm gonna pair you up with one of our experts she asked if there's a subscription or a paid account to participate in giving Tuesday itself to register does not require any payment it's totally free to participate in giving Tuesday so that's a big thing we want it to be available to all nonprofits regardless but we do have subscriptions that will allow for just some extra tools and features to be used but giving Tuesday itself is totally free of charge we're just happy to have you. I'm good I'm glad that this has been understandable and helpful I'm glad that this has been good let me just go through I see a couple more listed in our question and answer box I've been trying to go back and forth a little bit. So someone did ask and I think this might be our last question which is good because we can let y'all go in we're a little bit over time I appreciate everybody for sticking with me so Veronica asked her city hosted a giving day just a month ago and she's asking if it's too much to ask donors to give to another event and how do you go about asking if you do? So there's a couple of things I kind of mentioned it a little bit earlier on but slightly different where someone had their fundraising luncheon so in a similar way there's always gonna be donors who didn't give during El Paso giving day so you can reach out to your donors as a whole and thank them for those who participated in El Paso giving day but ask them hey if you didn't get to now you have your opportunity here's Giving Tuesday the other thing that you can do when asking again is letting people know hey we had this great success whatever your success was now if you didn't meet your goal you can let them know hey we still have 4,000 or 20,000 whatever it is $400 whatever it might be to reaching our goal and you can say here's another opportunity and be sure for those who have given to thank them for giving and ask them would you be interested in and you can even depending on your nonprofit size you could say would you be interested in contributing just another $5 or just another 10 or just another 100 whatever you're comfortable with with your donor base to say we're so close to our goal here's another opportunity here's the other thing when you're doing your asking for Giving Tuesday when you're asking again is you're gonna be pointing out we have the opportunity for prizes so that's one of the things that can make a difference for donors or if you get a matching grant I would definitely encourage you try to get a matching grant so that if you are asking people to give again you're letting them know hey we're just asking you to give $5 and it's gonna be transformed into 10 with our match so that you're saying here we're not just asking for more money but we are meeting you halfway we're creating a match and we have the opportunity to win prizes do you mind giving just a little bit more to help us reach our goal? The other thing when you're kind of shifting from one giving event to Giving Tuesday is highlight this idea that hey this is an opportunity to volunteer it's the opportunity to learn more about us or what you do is you say hey we're not asking you for more money we're asking you to share us on social media we're asking for you to promote us so that you're not giving again from El Paso Giving Day but you're passing on the word you're sharing about us and those are the new donors that are gonna come in so the Giving Tuesday donors are like the new donors where the El Paso Giving Day those are your faithful core so Veronica I hope that that's helpful I hope for anybody had a chance to listen or has a similar question that that is helpful information what we'll do is we'll go ahead we'll call it a day I do have the email addresses for everyone so we'll make sure to get you peered up with an expert one last time I just wanna thank everybody for coming out for bringing questions for bringing ideas and just being a part of Giving Tuesday it makes it exciting as we get closer when we start to see everybody coming again