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From Mad Men to Machine Mavericks: Google Adx and RTB Trends in APAC

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Published on Sep 27, 2013

Pushkar Sane, CEO at Convergination sat down with Rahul Garg, Google AdX Asia Pacific head for India and Southeast Asia, to discuss how marketers in the region could use first-party and third-party data more effectively and if current data infrastructure supports RTB (real-time bidding) activity to work seamlessly in real-time.

Read the full coverage here: http://www.clickz.com/clickz/news/229...

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