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RetailMeNot, Inc. Completes Successful "3-DayStart Up" Incubation Experiment

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Published on May 13, 2013

RetailMeNot hosted approximately 35 students to participate in the event, many working long hours through the weekend session (including several students who pulled all-nighters) to build new businesses in the e-commerce, shopping and digital coupon space.

As a part of incubation exercise guided by the 3-Day Start Up team, students worked with RetailMeNot mentors to ideate, research, build prototype code and formal business plans for their fledgling start-up. The culmination of the 3-day session was when the students voted on the best 6 ideas to pitch live to several company executives.

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