 This video is sponsored by One Football. One Football's app makes it easy to keep up-to-date with transfer news, scores and stats all in the one place. To download the One Football app, click the link in the description. Welcome to Toffee TV, I am joined by John Blayne. Just ahead of moving into what a lot of fans find the most exciting time of the season. The transfer windows almost upon us again. Yn y ffordd o'r adnod o'r adnod yma, mae'n gweithio'r gwaith o'r phasio mewn gwir. Rydym eich bod i'n gofio arall, bod yn brydwyr yw hefyd, mae'r adnod wedi gweithio 20 o'r adnod a'r targetio. Ond mae'r adnod o'r adnod yma. Mae'r adnod o'r adnod o'r adnod o'r adnod o'r adnod o'r adnod o'r adnod o'r adnod o'r adnod o'r adnod o'r adnod, mae'n cael ei fod yn gweithio yn gyffredig. Ond dyfoddi'n sredd datg di efo'r targar i'r bwysig i'r bwysig yng nghymru, ond mae'n gofio'n dda'i. Rwy'n credu i'r ddaeth yn cael ei ddau. Rwy'n credu i'r dda. Rwy'n credu i'r ddau i'r ddau. I hefyd, mae'r brand Marshell spokewyd o London yn dweud o'r ddaeth i'n gwybod i'r targar i'r llwythau. Ac mae'n bwysig yn cael ei bod nhw'n rwyg, a fawr o'n iawn i'r rwynt. Rwy'n credu'r ysgrifian yr aelodau a'r ddysgu'r cyffredin yn ymgyrch, a'r cyfnod o'n rwy'n cyffredin amser yn ymgyrch. Oherwydd, rydw i'n gweithio i chi ar y gyrdd ymgyrch, a'r gweithio i chi'n gweithio i chi ar wahanol. Rydyn ni'n rhoi'n gweithio i chi'n oed ffyrdd o'r oeddiad oherwydd yn Marcel brand, i am ben i wneud i gyd. Y planau sy'n gweud y dychigeidu hynny yn ymgyrchu oedd y type o'r busnes oedd y type y'r projekt oherwydd mae'n gweithio chi'n gweithio i'r lleol. Y brwgr am hefyd, mae'n gweithio. A'r dychigeidu hwn, lle hynny wedi'u dychydd hynny mae'n iawn i'r busnes ar eich bod yn y werth ddiw i'r gweithgau Gwyl i gydag i gondol i'r hwnnw, i'r gweithio i'r gweithgau i'r ddiw y ffordd gael ar gyfer. I listen to the podcast when you discuss this on it I listen to, I do listen to your podcast It's one of the very few Because we come out there a couple of episodes Yeah but I'm on the shity with you and you No no, just your voice I won't hear you Well clearly You say is it a program or? What is it? Yeah And what we were talking about Clearly is, because he sits on the board now doesn't he? So we can say well, he is As director of football He's the guy accountable For the playing side Mae'r gwrthiau'n gweithio dechrau gyda'r cyflethau, dwi'n byw i'w ddim yn ei gael. Felly, mae'n bwysig y cyfle ffordd iawn, mae'n cyffredig i ddweud yn ei cefnogi'r gweithio'r gweithio, gyda'r gweithio'r gweithio gwybod hefyd o'r gweithio, o ddweud o'r gweithio? O'r gweithio'n gweithio? Felly yma rhoi'n gweithio, dwi'n gweithio, A Rwy'n credu'n meddwl yn delw Dat notifiedwyr yn ddechrau'r meddwl ac mae yw'r grwmp nhw lle dogodd y dyfyrdd arall hwnnw, oedd yn gallu gael i wneud y peth. Ac mae'r meddwl, ac mae'r grwp yna'r meddl yma, bydd yma'r meddwl a'r meddl yn ddechrau'r meddl hanfodd, ac mae'r meddwl yn ogystal a'r meddwl. Doedd yn meddwl tro, doedd yn wasokaidd gwbl wneud hyn? Ac mae'r meddwl y gallw'r meddl yn ddechrau, ac mae'r llwyddo bwysig yw'r cyffredin hwnnw i'r cyffredin o'r cyffredin hwnnw i'n gael y celf arall. Mae'n ei gael y cyffredin hwnnw i'n gael, yw ddyn nhw. Felly mae'r gweithio, hefyd, ac yw Ashley Williams, a'r Gag, Bains, mae'n gael ar y celf, mae'n gweithio gyda'r cyffredin hwnnw i'r cyffredin hwnnw i'n gael. Mae'r cyffredin hwnnw i'n gael, ac mae'n gofodd, ac yn llwyddo. Mae'r cwestiwn yw'r obsdruktsiwn, yw'n ddweud? Dwi'n ddweud, dwi'n ddweud. Mae'n ddweud, mae'r ddweud. Mae'r ddweud yn fawr, sydd wedi ddweud, wedi'i bethau'r ddweud yn ddiogelio'r cyfrifau a'r ddweud. Ond yna'r uchydig, mae'n fyddechrau'n ei wneud y trogyntau. Dwi'n ddweud, mae'n ddweud. Mae'r ddweud, mae'r ddweud y tawg, ..y'n ddigon i chi'n meddwl i'w meddwl yn ymdill. Cyn sydd wedi meddwl i'n meddwl i'r cyfrannu, i'n meddwl i'r meddwl i'r meddwl i ddweud. Rwy'n amser, ac rwy'n meddwl i'r meddwl i'r meddwl i'r meddwl. A'r cyfrannu i chi'n meddwl i'r meddwl i'r meddwl i gydag, oherwydd ei wneud gael ei wneud... ..a wnaeth yn ei wneud ar ei meddwl. RE'n gwybod, er mwyn ymddangos ym ddweud. Dwi'n meddiw i ddeudio siarad o ymvall hwn i, ac yn mynd, chi dweud eich bod yn cyfrifweld reulu eich bod yn ymwyl sut y trofodol iawn, ond mae'n gyrddio'r dda i'r bod yn hyn yn ei wneud hwnnod. Roedd efallai, seradwch ar yr un dweud erbyn i angen, un yn iawn i'r drwng o gyfliadol i chi, ac mae'n hyn yw'r sefydlu choes wedi ei ddweud hwnnw', yma'r llwn eisiau yn dweud. We might actually be four new players. Yay yeah exactly right but have I just said the scene personally a two or three starters is a lot. The six might be fringe plate or squat or whatever you want to call them. So what are the obstructions around that? Well we make a lovely little desk exercise and say we do not want nias. Maybe just put someone alongside it. We do not want luckman for example. Ond dyna'r amser yn gweithio y ffordd. Fe yna'r ishwyr. If it's a lukwyd yn fawr, it's a lot easier than if it's a nias. What happens if it's a Ciaran dal? That depends on external influences, if Dusha, if United get promoted. What about Mason Holgate? Would West Brom want him if they got promoted. So you've got things outside your control, but the plan, that's called the program I suppose, whatever phrasing you want to use. The plan has to be, which place do we want to keep? four variables there just bringing a player in and in some respects that's counted on the other side of you know the balance sheet of you will of players we want to get rid of will they go yeah do others want to buy them will others pay money for them and will the player go for the salary that that other club is prepared to pay and then you get sub sub decisions to make well you know if we want to move nias on say say some miracle happens and Cardiff stay up and they then we'll have well I have to ask please. Then they might say well yeah I want them but we don't want to pay any 65 grand a week. So they never have to make decision where we'll subsidise some of that if you take us out by hand and so on. And all this becomes part of a financial model doesn't it? That I suppose really was on of that. The financial side of it obviously, you've absolutely right all of those variables will come into it. Can we move him on Theo Walcott, they want them. They don't want to pay it that way, he's speaking what they'll say to him if we want him off the maker. Felly mae'n cael ei ddweud i yn ei wneud, mae'n cael ei ddweud i chi'n mynd i fan i gwael ac mae'n gwneud i'r cwmchai ac i chi'n mynd i'r gwael. Rydw i, mae'n credu yma i chi'n ei ddweud i fynd i'r gwael. Rwy'n cael ei gael efo'r planau. Mae ydych chi'n mor ffrindio Marcell Rans mwneud Margo Silver. Mae'n dechrau rydyn ni'n cael ei gael. Mae'n credu i chi'n mynd i'ch gael i'r gwael. Rwy'n bwysig i'r cyfarfod i ysgrifennu o'r gwiaith yma o'r cyfrigeid, yw'r ffordd o'r ffordd o'r gwiaith. Marcell Bransey wedi cael eu cyfrigeid yna, ydy i'r rhai o'r cyfrigeid yma, yw 20? Yn y fwy o'r cyfrigeid yma ar y chyfrigeid, mae yw 26 transleciwns. Rwy'r meddwl, mae'r meddwl yw 26 transleciwns yn paraleil. Rwy'n meddwl. Mae'r meddwl yn meddwl, rwy'n meddwl yn mynd ar-ddangos. ac efallai mae'n gweithio ychwaneg yma oherwydd Ac oherwydd, ei wneud o'r scefyddau dylau, ymddangos arall, ac yna bod ei bod ei gνewch wedi ei dda, whitho ddod oherwydd, rwy'n cael y cwmdd i'n fynio, ond mae'r fan i'w amdoedd chi, i ddim hynny themai'r gwybod. Rwy'n credu bod eich arbennig, ac mae'n cael ei gコfno, gyda fyddech chi wedi bod mi ddim yn y bydd. Roedda. A wedi bod ni'n gennau storfynu.like you're buying a house in a chain. Well that's the chain isn't it, it becomes a domino thing and sometimes that domino works for you on the last day you get somebody who create zoom and say or whatever or back in the day people like to look at you and what have you and sometimes it goes against you and you find a bloke left on your books which you don't want so the obstruction is the process and the other thing you can say with some degree of confidence is Man United will suffer more than we will because theirs is a more expensive game to play Ond o'r amser, ac mae'n gwaith... Creu os oedd yn gweithio ar y tanlyniad. Ac rydw i ddefnyddio Sgwbeth i Gwynethau. Rydw i. Rydw i. Rydw i. Rydw i, ac mae'n teimlo i chi'n cael bys i fod yma. Rydw i. Mae'n ddim yn gwneud hynny o'r piwydau. Rydw i, iddyn nhw'n gwneud, mae'n gwrdd, mae'n gweithio i'n gweithio. Rydw i. Rydw i. Rydw i. Rydw i. Rydw i. Felly, dwi'n gweithio, dwi'n cael ei ddechrau, oherwydd dwi'n gweithio i'w rôl a dwi'n cael ei gwrthu i'w ddweud. A dwi'n gwneud. A ddwi dwi'n ddweud yna, yna, sy'n siaradau i ddim yn eich bod ni'n gweithio. Dwi'n gweithio i ddim yn ei ddweud yma, ac mae'n mynd i'n ei ddweud yn dweud. Ond, dwi'n ddweud, i'n ddweud, oedd yn ddweud. Mae'n ddweud. Ac mae'n gwaith o gael y rhan o'r managemenau, yn ddod i gynhyrchu, oherwydd oherwydd yn y dyfodol, ac yn y dyfodol, yn ddod y dyfodol, dydd yr ysgrifennu gyda fod y ddyloedd i'r ffordd, ac mae'n ddod ymlaen, rwy'n maen nhw'n gallu rhan o'n ysgrifennu yn y cyddiadau'r ffordd, ond rwy'n maen nhw i ddod y ddod eich rhan, three and if none of them available you don't get anybody, look me in the eyes say on the last day we don't need you can to buy somebody and that sometimes happens to us and so the reason for the analogy would be in scuba terms plan the dive dive the plan and I think that the obstruction could be all those interactions and don't forget there's intermediaries in the way as well about but all those interactions and then your mental commitment to stick to the plan that you've come up with and being Dutch and pragmatic and pretty damn sure without that brand's will have a plan of that yeah and he'll execute it and every time we hear silver talking it's interesting because it tends to come across as negative doesn't it but I think he's actually just in his own way trying to be demonstrate they're joined up it's not to do with me yeah it's out my hands yeah I want to keep gonna gay but it's not my call well actually it must be well brands are said that it's because they both agree they have to so yeah but that might be you know an element of I can let him go as long as you get one of these three for yeah then it's bold does the director of football who's slightly different of course say yes but Marco you're prepared to let Ganna go and I'll get the best money I can for him and you want one of these three to replace unless they go mess as well you want one of these three to replace him but you also want to strike it and you also want to write back and you all yeah and he might help funds for those so then that's where you get into priorities and and you inevitably get to the plate spinning exercise that says actually you can't have all you want so you have to make some priority calls yeah do you want the money this play might bring in but you lose them out your squad and you may not get a player quite as good but in the in the round it's about a team game it's about the scene and the team will be hopefully greater than some of his parts won't it and that's when you get into if you're me saying well get rid of Luckmouth you know if somebody does want to pay as life's a claim they did yeah 2025 million quid for him then do you sell on clothes and stuff and let him go but they've got to go on alone now that they want to buy out there maybe that's just there that's just the way they play the game you know we've seen him perform we can buy him hopefully on the cheap yeah and then sell him at a later date and that's what they do isn't it so yeah that'd be the biggest obstruction I've been able to plan that out reduce the weight reduce the weight spill yeah well a natural consequence of the mistakes we've made in the past is if they're successful in moving on these players that we shouldn't some of whom perhaps we shouldn't have gotten the first place yeah and some of those quite recent aren't they because I would imagine what's in my list of players perhaps to move on would be your wall cuts and your toes and then you get into shnidlans and those are McCarthy and clearly Balasi and I see still got life in this contract he must have was he one of has he got two years like a few years yeah more Alice more Alice you know thanks Bill yeah and what about Flassard I think he's an interesting one because if you do the attitude thing over Luckman and and there are people who to pay what we would want to you know then perhaps you just swap them out you bring Glassage back and say well look man had a go prove you do better yeah you know he'll get up there yeah he's going to the athcon so with nice area it looks like and he's done and then those are the leagues he's he's done well yeah I mean this is a question for you now because I know you're asking me questions but if he was play of that age doing what he's done you know was it and a letter was that and a lot of open with 24 goals with them and the letter now Galatasaray and we saw this this 19-year-old guy who's done that 21 but yeah is anyone okay but yeah how much would we pay for it yeah you the 20 million maybe 15 20 million yeah and this league now yeah that sort of potential might cost you 20 million yeah how much would you get for Luckman 25 so so they're the source yeah that's the man with the big spreadsheet yeah it might look at that keeps changing things I look at it and financial play kicks in and you start looking at how you're making life easy and that's I think you talk about obstructions there maybe legislations one of those because we know the challenges our football club faces is not going to be resolved in one or two transfer windows no it's clear from the director of football's pronouncements in the past it doesn't class January as a window no no so the two or three windows means summer 18 summer 19 summer 20 by which time we'll have financial play problems so he's also got to be pragmatic about what's the payback period going to be for some of the investments we're going to make and shall we not make them because next summer we might be in a better place yeah I think that was to be honest I think that and then if you're openly of course that changes more where I was coming from yeah it's what is it what we also fans will look at it and go oh yeah when we get there then we can get him and all the but the reality of that is it is like that and it's not necessarily I think the phrase was used and we've got a sell to buy but it's not actually sell to buy it's not like we've skint like in the past we haven't got a penny and unless we sell him we haven't got a penny it's more like we can't justify buying you because your wages we can't afford your wages and if I suppose if we can move on and they ask and tossing and well-cutting and then what the way I look at well-cutters I think he proved on Sunday what he can do with that pace however if you could move him on at 100 grand a week over every zone and you can bring on your cura when he's our player anyway he's a wide player then you go like for like but you get in a kid who's nine years younger on a considerable amount less money than what well-cut on and is fresh into this league then you've replaced a like for liking your squad and saved yourself a ton of money in the in the process and that's really what it's about you always use something when we have a chat with you know being smarter with stuff you know smarter deals and stuff like that and that's probably a way of doing it isn't it well it is and I may have said this before I don't know I've certainly said it on on the podcast because I make the joke about the man with big spreadsheet yeah but I mean apparently our spreadsheet is really good and it's far superior to some clubs quite close to us and but fundamentally that big spreadsheet some modeling tool isn't it yeah what if what if and I don't know how much you know the man who spreadsheet jockey who drives the spreadsheet you know it's a bit like moneyball and all that sort of stuff I don't know how much he sits down literally with them our cell brands and probably not silver but you know so well what happens if yeah if we get in for that much what does that mean you know we get in for that much what does that mean and you should be updating this all the time and so as soon as we do the first transaction it'll all ripple and change yeah and so on and as we were talking before it's fundamentally about and I don't know how many parallel deals we can do and perhaps this is part of it it brands and whether people like it or not bill will be right at the forefront of that if they can do the marquee type the bigger deals yeah somebody's got to do the volume deals you know so brands and bill can write those sorts of people will focus on those two or three starters that we would like to get if they two of those are zoomer and Gomez they must be easier to do than some guy doesn't even know anything interested yet but somebody's got to do the volume deals as well the transactional stuff this the stuff that is just about process and whether that's you know Dave Harrison or yeah I should not be doing that with the consultant informed to the director of football but you can say deal with the intermediary he can go for X you know and if we get X bang gone you know sort of thing and then you update the spreadsheet and all of a sudden brand says are you got another X million to spend because the trick's got to be he's got to go for you know more than X and the more more than X is the better and then on the other side of the coin is the we want to get that guy for less than why and so on and both things because I mean just very very basic level if you if Everton can move 15 players which is a hell of a lot of ridiculous numbers say it's 10 which is still a lot but it makes the sums easy if Everton can move 10 players out and bring five in then it's better isn't it it's better all round if you're and especially if you if you say David Netters he's been linked again today and that you know he's there's a lot of talk of this kid the kid from Ayak so they have it in Soltheo Walcott sold out of Mola Luchwyn and brought David Netters in and Henry on Ykuroo but they're both coming in for less than what those two are on well you might have you might have to pay net well you will have to pay net is probably more buying them not contract wise contract with you less but transfer fee but then again you're also moving out the assing moving out bloody blah so straight away you're creating that that bit more your belt your belt comes a little bit yeah you know when people try and visualise this as we're doing now hopefully you'll you'll see in it yeah is it's complicated in the sense that there's a lot of things going on which it can impact plates bit is a good course yeah that's not the plate will fall off and break yeah and that'll be a play we get stuck with it we wanted to get rid of yeah or a play we didn't get okay but it just use that hook for a moment to financial fair play and we don't want to compromise that because of course we're going to be in Europe every year and therefore we don't want to be bored and it will be an evidently pick on rather than a man city albeit I think man city will get done by the way but hey ho it's about total cost of ownership it's the wages and the transfer fee so use your example of bring it you know some Dutch guy in or whatever nationality is brilliant but whatever yeah and you make the sums easy and say it 50 million yeah you know yeah and he's Brazilian yeah there you go yeah yeah so 50 million five-year contract that's 10 million a year yeah and then whatever you're paying so let's say you pay 100 grand a week I don't have just make people beyond no no just make it yeah yeah yeah okay so so that's another 5 million a year yeah so he cost you 15 million pounds a year so you got to take off the books 15 million pounds a year so as you say of the wallcott is in a 100 grand a week and five of that comes by him going yeah you still got ten to find yeah so it's total cost of ownership that counts and of course whilst it's not rocket science you know that brands has been trying to educate say the largest shareholder about how these calculations play out that yes you may pay quite high transfer fees but you will pay quite high transfer fees for players who you hope will have resale value because of their age yeah and actually because of where you're getting them in the stage of development you will get them for a lower wage and actually if you do this too extremist yeah as say PSG do with Neymars and what have you yeah you might actually buy a guy like this for 50 million quid known full well in three years time he ain't gonna be here no because you both sold him for 100 yeah yeah and that's where the Charleston might be in that but if that can be come up with it you know a recycle isn't that what the shower have done across the way isn't it realistically though John people will see that as a negative no it's right but isn't that really our football club is supposed to exist isn't it but isn't it I mean at the basic core of everything your football club you want and I know it's not always easy but two things for me you want to be self-sufficient and you want it to be no and you want it to be sustainable listen I love having us when off in the background you know whoever it is in the background but really realistically I hope that evidence here is is not far of my sherry sorry yeah and in the background they're doing what everybody's doing and being able to go yeah I'm gonna ease and you know make the bed in a bit easier day because you need an influx of money at the moment but in my mind I'm thinking yeah I want us to get better and better but if we can buy three young players or younger players develop all three and we sell one of them every three years and we keep replacing I don't know issue with that because it's coming back here and we go again and I survive yeah that's right so you do more than survive with that sort of you do this I know we've done this to death on the podcast about net spending and the like but the very simplistic I can just say it again the very simplistic example is people get hung up about this net spend thing don't they yeah you know and that that then leads to sell to buy and all that if you bring in Sanchez man United impact on net spend nothing didn't pay anything for him that's apparently bad the net spend would be zero that's bad yeah clearly it's good but you're paying in 400,000 pounds a week but your total cost of ownership for him is 400,000 pounds a week that's all he cost I say all that's all he cost yeah some big fat bloke replace the United as well you know he's perhaps only on 200 grand a week 250 but yeah okay 250 million a month yeah so okay so so look at who's cost them 250 week yeah because some 75 million pounds yeah and what does that divided by the length of his contract if his contract's five years 15 million a year to start was his wages 12 well that's what I mean if it's five year contract that's 15 million pounds a year and 20 so 27 million a year he's costing them to twice as much as Sanchez is yeah but apparently one of them is good because you're spending a lot of money on transfer fee and the other one's rubbish because you haven't got much net spend with that one and but even pros don't get that you get that idiot Sutton you know you know when when your Rashford's pop up and say I want lots of money because I've got a year left on my contract and you start quoting Sanchez as being the excuse yeah as to why you should pay these guys lots of money because he's not even getting a game and he's earning twice as much of these other people it's about total cost of ownership yeah and that's when you get into actually and you talk about obstructions it's about making decisions because if we got a player close to end the car let's talk about different club Rashford for a second yeah if he's close to end the contract what his agent should be saying and doing or his intermediary because don't have agents anymore is saying well you can ask for this because if you go for free like Sanchez did next year you will take some of the money at the club you go to saved by not buying it not having a transfer fee will come to you and United will have to go and buy a replacement probably around the cost of what you could have got 50 million yeah and pay it away to you and that's the conundrum that clubs have to have to play with which is as players have we done we've kind of done that with Bernard haven't we we've got no transfer fee for him paying good wages and it works I bet he got a substantial signing of course but he'll come out over the over the period of his contract which people then get hung up about by saying bloody hell 150 grand a week for him if he's not performing he is but you end up with play and you say no it's all about the total cost it's all about the total cost and then so when people then start to say we can't buy players with no money well depends on life's all about this type of life you know the man with the big spreadsheet they're all assumptions aren't they because the assumptions saying we're going to sell him for that we're going to buy him for that and they're all spit out as a number yeah and how you perform against the assumptions determines whether you can actually do what you'd like to do so and that's why it's complicated takes time and all that rubbish but let's see what happens and that's all you can do people don't get hung up about it up until last day you know don't get hung up about it when's a window close and of August is it that it's not August for us for to buy it was August the 9th I think was it 10th yeah before the first game so let's say it's the 10th worry on the 11th no it's actually the 8th the day after it's closed worry on the 9th worry the day after because that's the squad stuck with it till January yeah there you go that's John's thought on that you can check John out on Everton Business Matters podcast it's really good all about the business side of