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Published on Aug 23, 2010
Challenge: Create likability amongst young people that are paying their TV-license fee. Insight: The License Fee corporation is asking for a lot, but have they ever really given something back? Execution: We created the biggest "thank you-concept" in Swedish history together with 645 choir members.
And the results? - 1.1 million Swedes has seen the flashmob online. (12% of the Swedish population) - A national radiostation played the sound from the flashmob and interviewed the choir master. - The major newspapers published articles, interviews and/or videos on their websites. - Sweden's largest daily newspaper created a comic strip about the "Thank you- song". - The flashmob became a reference object, chronicles were written, and the appearance in blogs, on Facebook and Twitter was complete.