 I think as a CMO, we are able to have impact, certainly on the business, but we're also able to have impact on cultural issues. Every touch point for this brand is something that I'm responsible for. I believe that what the world of business requires today is an approach to marketing that is fully integrated. You don't want to be at a table with presidents and GMs who are on the front line driving the business and not be able to understand and empathize with what they're talking about. I have a burning passion to increase the levels of minority participation in marketing at the highest level, at the senior levels, at the decision-making levels. In every role that I've had, my success has been because I try to put myself in somebody else's shoes. We have to get comfortable with a high level of discomfort, making sure we surround ourselves with people who are very different to ourselves.