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British and Estonian Eye tracking technology

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Published on Apr 30, 2010

What if companies could know exactly what you liked and disliked. They cant read our minds yet but now a British and estonian firm has come up with a way to follow exactly what we're looking at by tracking eye movements. It's the kind of technology which could radically change the advertising industry and perhaps even the way we look at the internet.

Joe Lynam has been having his eyes tested..............

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