 We're here at ITU Telecom World 2012 and I'm very pleased to be joined by Mr Wim Elfrink, who's Chief Globalization Officer for Cisco. Wim, thank you very much for being with us today. I'd like to start off by talking about the great transformation that there's been in the ICT sector and what it means for Cisco. So Max, we live in the 21st century and we see three big shifts going on in the world and demographic shifts, aging, ageing, shrinking and then hyper growth in India, the Middle East and parts of Africa. On the technology side, we also see three things. At first, what we call the Internet of everything. Everything will be connected. We talk about 50 billion devices by 2020. On the other hand, it's all about mobility. People are changing life patterns, bring your own device and then thirdly, of course, cloud computing. So if you think about the shifts in the world and how we're going to cope with these problems, technology is the key enabler for a lot of solutions and we should not think about what technology is. We should think about what technology can enable. And what about the challenges? What are the challenges going to be in this incredible transformative world? You know, I think three things. First, acceptance. That, you know, make technology and what technology enables a part of all the things that you plan. That's the second thing. And I'm always amazed if you see at this moment, for instance, master planning for cities, oftenly technology is overlooked. It's the last chapter. Oh, yes, no. But we think about iconic projects. But how can we accept technology? How can we plan for technology? And how can we educate for technology? I think that are the three major challenges. And opportunities. Obviously, with the challenges, we've also got a number of opportunities. What's your vision or response to the opportunities that are going to be arising? Yeah, so, you know, if we embrace the concepts of technology as a key enabler, and that not what technology is, what it is enables, and then five things, thought leadership, and secondly, global open standards, and thirdly, smart regulation, you know, policies, and the fourth one, public-private partnerships that we have to do it all together, participate in. And then last but not least, we have to build new ecosystems. We're here at ITU Telecom World 2012, but I wanted to find out about your particular impressions of the event and why you think it's important and your attendance here. You know, we're all human beings, and that's how we can talk about virtualization. But so now and then we have to come together, have deep dialogues, discussions, have dinner, have a glass of wine or whatever the habit is in the evening to brainstorm, to think out of the box. And so I think I'm here personally to learn. But also to educate, to collaborate and to participate. And I think these events are part of being human beings. Has Cisco got a key message it would like to deliver to our uniquely influential audience? Embrace technology as a key enabler for transformation. Well, Elfrink, thank you very much indeed for being with us today. Thank you, Max.