 How often do you see outdoor advertisements that are truly catch your attention and are Responding to your needs. I bet not often The reason is advertisers are lacking the way to address targeted message in out-of-home space and and Advertisers spend most of their budgets currently on Online rather than in out-of-home because it's much more transparent and much more targeted but what if digital billboards had eyes and brains We are at Synapse labs developed an artificial intelligence platform that is able to recognize the make model and the license plate of each car passing by We mount a camera on the highway pole 600 feet from a billboard and our software cloud platform Process all the data in less than a second to trigger most appropriate ad on the digital billboard our solution will Transfer digital out-of-home from a classical traditional channel to a programmatic one Just the way it happened in the online when real-time beating mostly replaced banners We believe our technology will revolutionize the entire out-of-home market for three reasons firstly Synapse provides accurate targeting at the level of cars make model and license plate Advertisers will now only choose the right audience irrespective of location secondly synapse With synapse advertisers will only pay for targeted impressions no more wasted budgets and wasted airtime and Thirdly synapse opens Unlimited space for personalized content We know exactly who so what when and where and we can even tell stories on different billboards Welcome to the future out-of-home where we make Where we measure every bit of traffic and make campaigns targeted personalized and efficient We successfully completed commercial campaign in Europe and I just about to pilot This technology in the US So please stop by our stand to see live demo and learn more. Thank you