Fitbit's CEO says comparisons to Apple Watch are 'superficial observations'

Earlier this week Fitbit introduced a new "smart" fitness watch with a color LCD display, called the Fitbit Blaze, which many people saw as an attempt to compete with Apple Watch. In a video interview this morning with The Verge, Fitbit co-founder and CEO James Park said comparisons to Apple Watch are logical but superficial observations, and that the Blaze is targeted at Fitbit's "core audience" of active users.

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