Upload

Loading...

Lowe SSP3's Ministry of Defence Christmas Ad 2013

4,643

Loading...

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Dec 10, 2013

New campaign for the Colombian Ministry of Defence by Lowe SSP3, with the continued objective of encouraging FARC Guerrillas to demobilise and return to society.

'Mother's Voice' with Creative Direction by Jose Miguel Sokoloff, is the follow up to the multi award winning 'Operation Christmas', 'Rivers of Light' and last year's 'Operation Bethlehem'.

This campaign, again utilising intelligence from the MOD and the Colombian Army and Navy, tells the real life story of 31 Mothers whose sons and daughters have either joined or have been taken by FARC, against their will. The Mothers were asked to bring photographs of their children to the shoot and to send a message to them to consider demobilisation.

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up Next


Sign in to add this to Watch Later

Add to