 So, so yeah, so just going with one realtor right now. It seems to be going okay. He's getting his leads. He's happy We had to tweak the ad three times Just because I had to put more information to sort of get more higher intent or better quality. Yeah. Yeah But it's it seems to be a going okay, but we haven't we haven't got into the cartridge yet Yeah, it's just Facebook lead forms lead forms. Gotcha. Gotcha, right on man. And just keep in mind It's it's really about it's really about content, bro Like it's really about content, you know, a lot of a lot of a lot of just business owners in general Especially real estate agents, but just in general business owners. They think that one ad is gonna do for it Do it for them, you know, I mean a lot of people are like that, bro Like they're like dude this one ad this one ad and it's like dude It's not that way like you got to be willing to put one out every freaking week Not every day, but at least every week and and and that's that's branding That's like marketing 101 like people have to see you over and over and over They can't just see one ad and especially if it's if it's not even you in video If you're just posting some random house when we all seen a million houses That's a lot of books do they'll post a freaking image of a property Especially and and if it's not even a listing they'll just post a whether they're giving away a buyer guide or a seller guide and They'll post an image of a beautiful home. It's like dude. There's no personality It's not that one ad that's gonna do it for you, you know, you got it You got to be willing to put out a lot and not I'm not really I'm not really trying to Over, you know over overdo it as far as like freaking a hundred ads But you got to be willing to do when like do one at least every week and and most are most aren't even doing that You know, is that consistent like one a week until like forever? No, no, not necessarily it's just Facebook ads and that's why with lead forms You could still do the same thing with lead forms as far as Retargeting custom audiences because that's what it's all about bro. It's all about the retargeting like one ad goes out and The people who engage with that ad or the people who click on learn more and then the lead form pops up Or the people who thought the lead form all this engagement that's going on You should be creating a custom audience of all those people and and especially the people who didn't thought the form So if they just click like on the post or if they comment on the post or if they share the post Or if they they click on learn more and open up the lead form, but they don't fill it out that's all engagement and And those people should be in a custom audience and so what it's really all about what Facebook ads is really all about dude 99% of it is Retargeting all those people who engaged with Facebook ad number two That's what no one does bro. No one does that like they'll run one ad and they'll just think that's the the home run Hitter and they won't even bother to create a custom audience and retarget all those people who didn't fill out the form They engaged but they didn't fill out the form And so that that that's what it's all about So so week number two comes around and then boom We have a custom audience from all those who engaged with Facebook ad number one Now we roll out Facebook ad number two seven days later and we retarget all those people We continue to target our zip codes or our city or town whatever you're targeting You continue to target that on every single ad every week. I'm saying one every week But however you want to play that out every 10 days every 15 days, whatever every one every week is simple But you're retargeting all those people from the previous week Along with those along with who you're targeting, you know to begin with So if I'm targeting San Diego, okay, I'll leave that targeting San Diego But I'm also retargeting everyone who engaged in the previous weeks And so that's why video marketing is is so powerful because you can retarget those who watch 20% of it those who watch 50% of it those who watch 75% of your two-minute video You can put in a special group a custom audience and retarget all those people Because again, they're not your home run is not gonna happen on that first ad You have to run ad number two. You have to run ad number three You have to retarget all these people you have to build that brand and and again We're not talking major budget dude. We're talking pennies dude Like we're not target talking a huge budget, but it's strategy. It's a strategy that most don't implement Yeah so Go ahead. Oh, I was gonna say yeah, I've watched a ton of your videos So right I I think I've got this five-step program down pat and typed it up and everything And I I think it's awesome But the the one the one question I had is When I open this cartridge account, I'll be in a trial period and I know this realtor that I'm working with He's like, yeah, let's do it In a trial period, do you know if I can get an affiliate link to pass on or do I have to switch into a paying? No, you could you should be able to you should be able to get an affiliate link for sure And you would email you set up the 14-day trial and then email Let me let me let me let me get that email for you. It's actually It's not it's not a cartridge email because cartridge cartridge is owned by I Think it's I think it's Genesis global, which is the actual sorry I think you mean Genesis digital Genesis digital. Yes, because I put it on the Facebook page and the administrator replied Saying email the account manager. Yes, so I I did do that and I asked the question because if I sign up for the 14-day It'd be nice to have an affiliate link that I can hurry up and sign up this realtor Mm-hmm, and then I can get him those landing pages and get going Yes, let me so you so you do have the email or you don't yeah, that's what you're talking about I think it was like JV at yeah, I got it right here. Yeah JV at Genesis digital dot co Yeah, so I emailed him just waiting to respond. Yeah, perfect. Perfect. Yeah. Yeah, that that yeah, I'm pretty sure you can do it I'm pretty sure you can Yeah Because I don't know how they paint. Well, I don't know how you get paid to get paid right away here or when you get No, you pay them like a month later. It's like a month. Okay. Yeah. Yeah, and they pay you through PayPal Hey pal. Okay, so yeah, they don't go if I do stripe They don't do stripe. No, they won't they won't deposit in your stripe stripe is just for you to charge credit cards Okay, so so that's all that's for And then and then any anyone would either make a deposit to you to your bank account or they'll make a deposit to you through PayPal And what do you what do you usually do? It's all with with Carter. It's only PayPal No, like when you're when you're with a realtor and they're gonna pay you for your services Are you what are you using? Oh, I striped I yeah, right? Yeah, I use striped. Yeah. Yeah, for sure and I could have swear I heard you something say something in a video about a business email Should I sign up with a business email or sign up with my normal Gmail and just put the the business email in Somewhere else when I email people on automation or something. Yeah, let me You yes, you could do you could do either one Um, let me show you right here. So you can either when you set up your fortune-day trial you can Use a Gmail if you like, okay, and then once you're in then you would come over here to my integrations Okay, you would simply go to cart your mail right here and you click on these three dots and you would click edit and Then you would simply put in your business email email right there. Got it Okay, now every every email that comes out from you would be that business email and every reply would be to that business email Okay, and do you think I need the business email you need it. It's required. You need it for Cartra. Oh, you do. Okay. Yeah, yeah Okay, so I can buy it through Gmail. I think it's like seven bucks a month and you get like Scott at my business calm what I would do is Have you got the calm yet? Yeah, I bought it from go daddy. Okay, I would use your tip and I cut it for a block. So that's awesome. Heck yeah, bro Heck yeah, I would reach out to go daddy and just say and and they have to walk you through it Which is like a five-minute phone call But just reach out to him and say hey, I need a set up email forwarding with this calm and I wanted to forward to my Gmail. Can you walk me through it? Oh? Okay Okay Is there any reason you choose go daddy over like Gmail business because it's not seven bucks a month Okay, yeah, dude like go daddy. It's free But you'll have to specifically let them know that you're looking to forward it not an email not a new email Okay, gotcha because they will they do have an email account that they will sell you if that's what they think You're you're looking to do but no, I don't need a new email account I need to simply take this calm that I already purchased and I need to set up an email forwarding to my existing Gmail Okay, I've got at your business calm whatever that you know domain is right. Okay, gotcha. Yeah, okay All right, and then what you do also is you come in here to my integrations and you come to the Google one and You connect your Gmail to Cartra that way the cartridge calendar can communicate with your Gmail with your Google calendar if you use your Google calendar to kind of stay up on things I which I do Yeah, not not really just because I haven't had my own business in a while. So okay, okay I haven't really needed to do that. But you know going this route. I'm trying to make everything as easy as possible Okay, so go this route then so whatever that Gmail is You're gonna be using that calendar For everything as well, but you're not booking through that calendar. You're booking through cartridge calendar And I look through cartridge calendar. Let me show you an example as I booked through cartridge calendar That that that that booking syncs with my Google calendar. So I keep up with my Google calendar I have it on my computer. I have my Google calendar on my cell phone So I'll get the notification these in here these three in purple right here. Those were scheduled through my cartridge calendar Okay, and it's simply just talks to my Google calendar So yeah, okay the Google calendar is what you want to kind of go off of now You can always look in in your you can always look look inside of cartridge and go to my calendars And you can click on you can click on agenda right here and you can see all your appointments that were booked through that calendar but cartridge doesn't have an app and So I don't want to be always logging in to cartridge from my cell phone Mm-hmm to come in here and click my calendars and click on agenda and especially I don't get a notification on these either So, okay only get that notification on Google Right so far. I mean unless you know cartridge upgrades or whatever, but that notification that I have this appointment Scott It's on my Google calendar Right, you know, okay That's what you want to set up for sure Okay, now, I don't know if you can do this But is there a way to sort of send our chat to me in an email afterwards so I can do this correctly Or is that not possible? No, I can record this for us Yeah, but is there a way for it to send it to me afterwards so I can go through what yeah, dude Yeah, for sure. I'll have it on my YouTube channel because it'll take me a while to type as you're talking No, it's all good. Don't worry about bro. I'll freak record it awesome. Thank you. Yeah, no worries, man Now do you reckon do you think I should get business cards? Do you think I need those for local people that I meet and talk to or if that's what you want? It just depends on how you're how you plan on strategizing your marketing, you know Just like you like I'll be honest I'm new and I was a realtor and I think what you're doing is awesome and I feel like Your plan is I wish like I wish I could just copy it like I think you people on Facebook You go down realtors and you just click invite invite and I thought that would be a way to obviously talk to realtors That are outside of my local area. Yeah, I thought I'd start there for outreach. I've already started deleting people off my Facebook good good So I would do that for sure. Sorry. No, no. Yeah, I would do that for sure like so in my case Again since 2016 since I've been doing this. I literally haven't stepped out of my house. I Don't have a business card like I haven't spoke to anyone and even even realtors that live in the neighborhood or live around the way Like I drive, you know, I'm driving all the time. I'll see like a realtor You know their their car drive by with their decal on their door or whatever or I'll drive down neighborhoods And I'll see if you know for cell sign with their face and their phone number I don't even I don't even bother like I don't even bother because I have so many Online bro LinkedIn Instagram Facebook pick one of those three even Twitter. I mean you can even find realtors on Twitter But whichever platform you plan on using choose one and and just and just do your outreach there and Send the direct message bro Like send the direct message because I can reach so many people that way then I can possibly Physically walk down the street and knock on a door like I don't want to do that I don't want to be that guy nor do I want to pick up the phone and call a bunch of people So I'd rather direct message an individual when it's damn near 99.99% open rate Then just email people or cold-call people or doorknock people. So Chance your question. I don't think you need business cards. I don't have a business card Like I just ordered some now for my new business that I'm about to roll out. But I did see that. Yeah, yeah, yeah Yeah, bro And so my whole pivot I'm about to pivot real real soon like I'm pivoting really really soon like as in As in probably a week or so So I'm gonna be pivoting and and and now teaching realtors how to make an extra income Right how to diversify and how to simply start referring solar to their clients As they close the deal that homeowner is going solar like that homeowner is gonna get hit up by somebody to go solar So it might as well be that realtor that simply refers them and makes, you know seven ten grand on the deal Right, you know, so I'm gonna be pivoting and and kind of branding myself to that And so I need but but at the same time I'm gonna go get I'm gonna go get some solar customers I mean out here in San Diego. They're going 100 100% solar California is Going 100% solar Florida. We're freaking like we're general contractors in Florida. Florida is lit up right now We're going solar and Texas like North Carolina like we're lighting up all these states with solar I'm gonna personally go get clients in my local backyard. That's why I ordered business cards But if you're doing anything online, it's like dude, you don't you don't need business cards, man you know So, okay. Yeah, that's what I'm gonna be pivoting to really really soon. That's good. Yeah So yeah, so when I when I sign up, I'll probably be signing up tonight like this evening, right? so Is there are you able I think you may have mentioned this maybe you changed it But are you able to send me some of the real estate templates that you've already made? As far as like as far as like the message that I send people or what type of template? I Thought one of your videos that you were like, oh if you sign up for Katra like the landing pages Yeah, the landing. Oh, yeah, dude for sure, bro I'll send you all the all the share codes and all you do. I can I can share those with the realtor, right? Yes, yeah Okay. Oh, yeah. Yeah, that'd be awesome here. That's all you're gonna do I'm sure there's gonna be a huge learning curve when I get in there Yeah, there's gonna be a huge learning curve for sure, but but at the same time you come from it That's why like you're gonna be able to relate to them That's that was my whole leverage is the fact that I was a lone guy I was a mortgage guy and I really use that to my advantage the moment I told them that I was a lender it just they're they're they're freaking guards were down You know, like the moment I bring that up in the very beginning of our conversation I'm like dude, let me tell you a little bit about my background and why I truly believe most of you guys are missing the basics I used to be a lender and I did mortgages for six years and blah blah blah, you know So you being able to say you're a realtor it's like dude, they're gonna relate for sure. Yeah They're gonna relate relate with you for sure for sure I actually asked them that I'm working with because I'm doing it for free just so I can And I said, oh, I'm ready to take on another realtor Do you mind referring me and he goes dude, I don't refer you because I don't want to take what you're doing Yeah, okay, I understand I'll go out somewhere else and try to find someone Awesome, dude. What you're gonna do is all I'll email you share codes. Okay, so you'll get a handful of share codes Okay, and once you get those share codes and again, I'm recording this so don't even worry about taking notes Okay, once you once you get those share codes what you're gonna do is you're gonna come over here to the left and you're gonna click on my campaigns Mm-hmm, and then you're gonna click on available campaigns up here at the top and Then you're gonna click on this green button and click and and then click right here and then import that share code It'll be a set of digits. Okay, so all you're gonna do is just paste in that share code And then you're gonna hit next right here and it'll walk you through it And then once once it it literally transfers in two seconds So you'll have that camp you'll have that entire funnel right away And then what you're gonna do is you're gonna you'll see it right here And then you'll have to click on these three dots and you'll and you'll and you'll rather than just seeing view assets are deployed You'll see you'll either see it right here in available campaigns or you'll see it in my campaigns Okay, okay, just just make sure that it's it's in either one of them But either either or you're gonna click on the three dots and you're gonna click on accept So you got to accept it first. Okay, you accept it first and then once you accept it Then it might be on the available campaigns But once you accept it then you then if you need to refresh the page and then click on the three dots again and click on deploy Okay, that's it And then you and then you'll have the whole funnel and you can see you'll see in my communications You'll see the list right here. If you hover over communications You'll see the sequence which is the which is the autoresponder because what I set up is just is just the basic template The list and then the sequence the sequence is your autoresponder So I set up a handful of emails in a sequence like so for example the listing funnel a person comes to your page they they They opt in let's say you're let's say you're promoting a listing, right? Let's just go to this basic one right here Let's say we're running ads to sell this house, right? That person comes over here that lead they see the Facebook ad they click on learn more they come here They click the blue button and now all of a sudden they opt in they want more information on that listing that person is now on a list and Then also that person is on a sequence now not everybody that's on a list is on a sequence It's up to you to set up a sequence a sequence is a series of emails if they're gonna go out Okay, but in a for a listing for an open house if you're given out a buyer guide if you're given out a seller guide And you want a sequence because for example if it was a listing that we're you know running ads for That person they opt in they're on a list They're on a sequence so right away the list right away. That person's gonna get an email. Hey, hey Scott Thank you so much for inquiring on 777 Plaza Boulevard. Here's a little bit about the info about the property By the way, here's a little intro of me. Let me give you a little background that first email that goes out is powerful But tomorrow Another email is gonna go out and that's the sequence Okay, tomorrow another another email can go out or two days later or three days later However, you want to set that up, but another email goes out that's email number two And that's all automated so you can put a handful of emails in there five emails six emails 70 miles However, many you want I have some lead some list. I have some pages That again when they opt in They're on my list and they're in my sequence. I have some that are set up where there's 25 emails in that sequence Now with the listing you don't need that many at all with an open house coming up You don't need that many at all But a buyer guide or seller guide you want a handful for sure especially with the listing like if I opt in To your listing I want information on that property. You got it. You know, you're promoting it running Facebook ads I opt in right away. I get an email, but tomorrow You better send me another email and that's the sequence so tomorrow I can get another email like hey John or hey Scott or hey Dave I know yesterday you inquired on seven seven seven plus Boulevard Hey, let me tell you a little bit more about this property and why people are fired up Blah blah blah and by the way Scott click the link below. It'll take you straight to my calendar We can schedule your private showing. I cannot wait to show it to you. Have a great day talk to you soon Two days later another email goes out. Hey Scott just wanted to follow up. This is Dave Hey, I'll tell you what man. This property is not gonna last I have so many people freaking calling me. My phone is ringing off the hook If you want to schedule a private showing click the link below taking straight to my calendar We can schedule your best time can't wait to talk to you and those are automated emails that are in my sequence that are Going out whether it's for the listing whether it's for an open house or a seller guide or a buyer guide a buyer And the seller guides perfect like you take me to your page. You're promoting a buyer guy That's why it has to be multiple ads. Do you don't want to run just one ad like tell that agent say dude This is this is the time for you to ultimate ultimately brand yourself Like look at this as if you had 25 billboards in your local area on every corner If you had 25 billboards, bro 25 bus like when I was a lender my best friend owned the company in fact He still owns the company they do very very well here in San Diego huge mortgage company But when I was running with him in 20 from 2010 to 2016 He has and still still to this day He has an unlimited marketing budget the guy will spend whatever the hell to get a lead and and back then we were doing offline And he would put his face on every freaking bus bench, dude and and not generate shit But it was the brand that he cared about and so imagine if you had 25 billboards on every freaking corner in your local area That branding alone people are driving on every street corner and seeing your freaking face This is our opportunity for freaking pennies to run your face and to run your video every freaking week But a different one and so that's why I'm saying what not every week that person's gonna have a listing or an open house That's why what you want to do with your agents is you don't want to folk You don't want to you don't want that's not the strategy the strategy. Yes, we'll run it out whenever you have a listing Yes, I'll run it out for you whenever you have an open house But the ultimate strategy bro is to is to get your hands on a buyer or seller guide. That's what you're gonna build your brand around That's what's gonna that's what this entire Facebook campaign will consist of is you branding yourself as the local rule of state Professional and giving away value for free That's why a video for you to give me two minutes on the on on different tips on selling my property And every week you give me a new two minutes and now it becomes a weekly TV show Scott's ten tips to increase the value of your property before you decide to sell it and it and it becomes this weekly TV show and We put up one video every week and we run that as an ad and at the end of the video. Hey guys, and by the way Click learn more it'll take you straight to my web page where you can download your free 2020 seller guide This seller guide is gonna give you all the tips and tricks on what you need to do to your property before you decide to sell Click learn more. I'll see you guys on the next page So the entire campaign evolves around a seller guide or a buyer guide And once I get that person to opt-in to get it for free a free PDF a free download that person is in my sequence So that's a good a good sequence to set up. Maybe maybe 1015 emails in that sequence Following the fact that that person downloaded my seller guide. So they download my seller guide today Boom right away. They're gonna get an email. Hey Scott. Thank you so much. Here's your here's your here's your free seller guide It's I just sent it to you via email. Take a look at it And by the way check your emails over the next few days because I got a ton of emails coming your way That's gonna teach you a bunch of amazing stuff. You're not gonna want to miss it And so what I would have set up in this sequence is is maybe one email to go out every other day for the next 30 days And and I would build that entire sequence around the seller guide So again the moment they opt-in boom they get an email with the PDF a link to download it But tomorrow hey Scott, this is Dave. I know yesterday you downloaded my my free 2020 seller guide Just wanted to say thank you again and just introduce myself. Hey, do you remember on page three when I was talking about curb appeal? Here's what I meant a Quick few sentences and by the way Scott click the link below. It'll take you straight to my calendar Where you could schedule your best time to talk can't wait to talk to you and then two days later, bro Another email goes out. Hey Scott's wanted to follow up. Hey man Remember on page seven when I was talking about the importance of renovating your kitchen. Here's what I meant by it Hey, and by the way, click the link below take you straight to my calendar. We can schedule your best time can't what you talk to you So now you just a series of emails that are going out Re-educating them on what they opted in for with a call to action to schedule a call Right, okay, and those can be just text emails or those all videos shit, bro I'd make it video. I in my in what in my personal business minor video like like no How does that go out every every like the fifth the sequence emails? Hey, that's this is what I meant like would that would that be someone speaking in a video or would you be typing that? Yes? No, dude video video Video and and and typing it. So for example Here is one that I that I That I wrote out this is exactly how the sequence would look the email would look so for example, this is one of them Here's a subject line. Okay. Now. This is for this is when I was this is an email that went out to a few different lists Not just agents, but in fact this email didn't even go to agents This this this email went out to to people that are on my other list Okay, here's the email. I'm right now to simple and this is my words man That's why in email. Don't think you have to be this Grammar straight a student like no dude like tell that agent or even in your case All this stuff is you bro, like break it down to how you even talk like your personality your freaking Imperfections like I write out the emails like I talk, you know, keep it real like that's the authenticity of what I'm what I'm doing You know, there's there's a there's a few lines, right? but then here's what I do in my emails is 99% actually I would say 100% shit 100% of people rather watch a video on something than read your damn Blog read your article read your PDF read your whatever they'd rather watch a damn video That's how Americans are dude. We'd rather watch something that freaking read something right? None of us freaking read And so the email what I'll try to do is I'll try to keep it as short as possible And then I'll just link them to a freaking another page Cartier page where it's me on video Gotcha so this right here is a cartridge page and Down here is a call to action to get them to schedule a call so If I was setting this up for a realtor This would be a page where I would have that and that's what I'm saying You're not gonna have many that are even that are even willing to go this far with you man This is something that you can do for your business like for you to be reaching out to rotors This is kind of a tip for you because you're all in you're looking to build this most most rotors Dude, they're not they're not gonna even want to go this far like as yeah, what is as it is? They're they're not even thinking like this. It's like because again, they're not thinking marketing This is this is they're not thinking online marketing. Let me put it that way They're probably thinking marketing, but they're not thinking online marketing. I think just following What the other people yeah, of course, I'm passed down from passed down to yes Notes and look at the billboards. Yeah, yep So in this case, let's say for example, you downloaded my seller guide two days ago Now all of a sudden I write you an email and in that email. I'm getting you to click to watch a video I bring you here and let's just say this is a two minute video of me talking about let dude here. I Mean again, man not 99.9% of agents are not gonna do this But at the same time if you can find that 1% that's who you want to run with it's the one right? It's the 1% bro because The advice that I gave another agent not too long ago Chris Garcia. He's in Texas He's a hardcore realtor. He crushes it and I was just giving him these ideas and he was just blown away I'm like Chris. Here's what you need to do bro buyer guide seller guide and After that person downloads it and ops in and they download it the sequence emails that go out Here's what I want you to do since you're talking about selling since you're giving away a seller guide and you're branding yourself in your local area As that listing agent here's what I want you to do I want you to start doing it this way start putting out emails in that sequence But every email is gonna be tied to a video and it's gonna go to one single page There's gonna be a simple video that you're gonna do on your cell phone And what you're gonna do is you're gonna go out to a freaking property Go out to a shitty property go go out to a ran-down property and and just give us a little two-minute clips on what you would do To increase that value Mmm. Hey guys. This is Chris just wanted to show you what I would do Hey, I'm just walking in my neighborhood and I came across this property But if you could take a look look at the landscaping look at the curb appeal and look at how everything the brunt the Trees and everything freaking needs to be cut. It's like bro. How simple you guys know all this stuff like the back of your hand But what I'm saying my whole point is do it in video So so so a handful of emails that are going out to a lead who just downloaded your seller guide And now they're receiving a video email every other day talking about all these different tips And it's you on your cell phone in front of a damn property Giving away this type of advice do that leads gonna be blown away That leads gonna be like holy shit. I need to work with this guy Okay, cool. Let me click. Let me click the button and let me schedule a call with this guy now because this guy knows what he's doing and Say it I'm just simply linking them to a page. Here's a cartridge page two to three three three three main reasons Why why I take him to a page from the email number one reason so I could Facebook pixel them So now I'm building a custom audience of all those are all those people all those leads who are landing on my pages, right? That's number one and then number two rather than taking them straight to YouTube I take them straight to my YouTube video, but it's on a cartridge page So rather than taking them straight to YouTube where two seconds later, they're watching cat videos, right? And I completely lose their attention. So number two reason I keep their attention now They can always click right here Obviously they can click the title and all of a sudden they're on YouTube watching cat videos But but but at least I can keep their attention a little longer by having it just on one page Right, that's number two and then number three. It's that button below It's that call to action and and and while I'm doing that video and this is gonna be seven videos I'm gonna give them seven tips on what I'm gonna do and I'm gonna be in front of a property on my cell phone Given the simple tip, right at the end of that video There's a call to action and the call to action is is to get them to click the button below Hey guys, and by the way, if you'd love to really get dive deeper into this and get even more nuts and golden nuggets of out of me Click the button below. It'll take you straight to my calendar where you can schedule your best time Can't wait to talk to you and by the way, make sure you check my emails I have a lot of tips and videos coming your way talk to you soon Right so the upfront work of it all. Yes, it's upfront. We got to put together the page We got to go on to the damn videos But after that bro, like that's all up front after that it becomes a oil machine. It's an automated machine They don't have to keep making Different videos for months on end. It's just or do you know what I mean? Like yeah, yeah, yeah another new video. Oh go to the house or go to the buyer seller guide or let's replay Something when it comes to the Facebook ad that that Ideally you want a new Facebook video every week for the ad we want to run a different ad every week on end like yeah Yeah, every week broke that that's their that's their job. That's their responsibility That is your only homework bro It's you need I'm gonna run Facebook ads and we're gonna crush it and I'm gonna capture leads for you But what I need you to do is I need you to be willing to put out a video every week And if you can't do that we're not gonna crush it Right, so we're not a buyer a buyer guide or a seller guy or a seller guy for forever We're we were rotating Is that what we're doing? You're not rotating but again for the Facebook ad you want a new one every week a new talk About something different regarding selling every week and every and at the end of every video There's a call to action to click learn more to download your seller guide But one click on learn more and they download your seller guide Then they're on the list and they're in the sequence, but in the sequence. I don't need a new one every day for that I just need to set up maybe ten of them Maybe maybe I have ten tips. Maybe maybe I'm taking them to a page like this where It's just it's just promoting a simple seller guide ten simple tips to raise the value of your home before selling Okay, cool. So now I'm giving away a PDF that has ten tips on it Okay, now I'm gonna build my sequence around those ten tips So I'm gonna go make ten videos Curbapill renovating the kitchen renovating the bathroom flooring roof all these things that you guys already know, bro Ten ten tips and my whole email sequence is now ten emails aka ten videos around that and Now all I'm doing is running Facebook ads to capture leaves and fill my funnel. That's all I'm doing To the same odd custom audience that you've built to the custom audience that I'm retargeting or Just continually targeting San Diego San Diego San Diego or my farm or the handful of zip codes, whatever You know every every week. I'm gonna continue to target my farm But I'm also retargeting all those who are landing on my pages or or or simply Engaging with my video or they're watching my video. I'm retargeting all those people You know, so and and and also I'm excluding all of those who already became a lead That's another part of Facebook ads where you have to create a custom audience of all those who already leads So when you can do that then you can continue to target every week and not continue to hit people that already opted in Gotcha. Yeah, I think that one of your videos about excluding or yeah people that you know, yeah, okay Yeah, I understand you exclude those those people so and you can't you can exclude realtors anymore, right? Like if I read an ad because this guy had two realtors click on his ad and he called and they said oh, we're just realtors We were just checking to see what you're doing When you're when you're a realtor running real when you're right when you're a realtor running Facebook ads you cannot You in your case, I mean if you're not a realtor then yet Yes, you can you can exclude them but but yeah, not a not a realtor But at the same time bro, it's like dude a lot of it's so crazy because a lot of you guys and I'm saying you guys Because you should be a realtor. I mean shit a lot of people are always I get it a lot bro where your Rotors concerned about another rotor seeing their marketing. I don't know why it's like that. Why are you guys like that? No one cares like you might have a couple that that click But it's like dude, there's thousands of them that aren't even seeing your ad But you know, it's funny you say that that's exactly true But at the same time they're going around their office asking people tell me what you do, right? So I want you to share but when you tell me I don't want to share it to everyone else, right? But but here's the thing to do what we get always always always keep in mind and there's a reason why on my YouTube channel I Didn't used to post my my calls like these calls that I have with realtors. I never posted them before I I recently started doing that bro And and and it wasn't recent until I really started Teaching even more in these tutorial videos Because I realized and I also learned that 99.99% of the people that see it ain't gonna do shit. Anyways So it's like yeah, I don't need to worry about Scott taking my my mind and even if I do come across a Scott That's one person. That's one person out of 2,500 subscribers on my YouTube channel that actually wants to come after realtors with me One person bro Everybody else. I don't I ain't worried about competition And even if you go all in and go hardcore with this I'm still not even worried about you being my competitor if we're going after the same market I'm not even worried about that So my point is is that I give out all my information for damn near free because I know the majority of people aren't gonna do it So a realtor if you're running ads just know okay Yeah, a couple rotors may see it a few may see it, but just know none of them are gonna do shit about it Right, they're not even if they do we had a saying, you know, there's enough houses like it Yes, dude, yes There's plenty So I would I would I would look at everything that way, you know, don't care like and if anything these people dude And especially in your in your industry rotors It's like dude you guys network and partner and referral and build refer agent referral agents all the time So it's like dude these agents that start to see your ad These people are gonna freaking eventually if they keep seeing it and they really know that you're doing good These people are gonna want to work with you. They're gonna want to partner up with you They're gonna want to be referral because they know that you're crushing it They're gonna respect you like you're gonna get a different level of respect because these people are actually tapping in to see what you're doing Right. Yeah perspective, you know Yeah, no, you're absolutely right, right? so so yeah, dude, so There's there's a lot to it on the cartridge side But but again, it's it's just I mean shit. It's it's a business and it's and it's never it's never ending You know, you'll you'll you'll be tweaking on this stuff forever, man You know, I've been I've been really trying to master this for literally the last two years like literally I jumped on a car turn 2018 You know the past two years Exactly, I jumped I have a video on my YouTube channel, bro. You can go all the way back to it I have a video July it was either July 1st or it was July 15th of 2018 when I'm doing a video walking people through as I set up my 14-day trial I Literally have that video recorded and so I can the code on this since then and it's it's never ending, you know Yeah, but at the same time, you'll get better and you'll learn you'll learn fast Yeah, yeah To kind of oh Can you can you host live webinars on the 99 plan? You're not you can't host live webinars Nor do you need to what are you thinking with the live webinar? Like if I wanted to for realtors if I said hey, you know every Sunday night I'm gonna do a live thing about the cartridge or I'm gonna do a live thing about Kind of how to help you with your business. So jump on or something and I'll I'll do it live Yes, or even not live even recorded. Just can you do something like that what you if it was recorded? Yes, if it was recorded like for example, this is a recording whether it's a YouTube video or whether it's a Whether it's just a raw video that I took from my computer and uploaded it to Cartra That's a recorded video But if you were doing something live, I would use I would use zoom because free zoom dot us, right? I would use that and I would simply maybe Maybe promote it promote it on social media or however you plan on promoting it and promote it as a as a weekly a weekly training And what I would do is I would set up a landing page and get people to register get people to opt-in Yeah, and that could be that could be this this type of page over here So if you come over here to my pages and you click on the green button and you go and start a new page There's a ton of templates in here. That could be a webinar registration So over here, there's a ton of templates, bro that are already already done for you You know, so so for example This right here You could be promoting on social media every Sunday night. I go live on a training blah blah blah register here and then and then boom There's the details They click on the button to claim their spot claim your seat register now whatever and then the way I would have and this is a simple two page funnel The landing page is page one when they click on that button an opt-in form pops up They fill it out then they go to the thank you page That's page two and then what you and then and then whoever opt-in is on a list And then what I would do is I would set up a sequence So the sequence or even just the list that person clicks on the button They opt-in and right away that first welcome email goes out Let's say they're not even on a sequence But but actually to tell you that I would put them on a sequence because it's a weekly thing So every week I would have an email that goes out via the sequence Just reminding them of a new weekly training, but just but just the first one They come here. They opt-in and right away. They receive an email with your zoom link to attend the training this sunday Gotcha, yeah, I think I might have to pay for the zoom. I I haven't looked into it But I think if there's multiple people on it, yeah, yeah, yeah, you're right. You're right But yeah, it's probably it's probably not much. Yes. I think it's like I think it's like 15 bucks a month Yeah, but I guess that'd be step two in my my journey. Yeah, I do that later on man Yeah, I would do that later on and and I would just focus on getting a handful of clients right now But but here here's the biggest advice I can give you because this is definitely not what I did in the beginning at all At all at all at all and I think and I know if I did I would have probably crushed it even more But but but I didn't The biggest advice I can give you is Turn this first client into a case study And use him as a guinea pig and then and then use him as your freaking proof And you take that case study and you take it and you just take it to every agent after that Hey, john Hey, man, I just want to know if you had a few minutes to chat, you know I'm helping a lot of real estate agents. In fact, I wanted to show you what I did for my buddy, john We captured these many leads And and and we're really taking his business to another level I wanted to kind of show you exactly what I did for him because I truly believe I can do it for you as well And then and then you just and now every appointment that you get on after that you're literally using him as your presentation Right. Yeah He's I am using him as a guinea pig because he's he's allowing me this weekend to run a like ad which I haven't done yet But I've watched your video. So I have an idea It was it was just a simple love real estate click here Yeah, and that picture house or something and then you send it worldwide. Yes. Yes. Yes And and let him know say hey, man every rotor has 200 likes All we're going to do is just do this real quick and take it to 2400 Real quick just so when people land there your page looks legit and you have that authority credibility Every agent has 200. I want you to have 2000 Right and the only way we're going to do it is if we run it if we run it to everyone on facebook Who fits the interest of home ownership or fits the interest of real estate? So it's going to go to everyone on facebook But again, and I tell people all the time It's like dude the 300 likes that you have on your page Those are all people that you clicked invite to that are on your personal friend list 99 of the friends on your personal friend list don't know you and they don't even live in the area So the 400 likes that you have bro your leads aren't coming from there anyways And also facebook only shows it every time you post that's why if you go to your friend's page And no matter how many likes he has he doesn't have that many I know for a fact And I don't even know him. I never even seen his page, but I already know A couple hundred likes that he has If you know if you look at all of his post if he's ever if he's posting at all Random post he is posting, but yeah, if you look at the engagement Not many not much engagement right because facebook only shows it to 1% of his light count So that's number one facebook. That's why the likes That's not where leads are coming from but that's where the first impression Comes from when someone lands on your page and they see 157 likes versus landing on my page and seeing 10 000 They don't know you they don't know me But the perception is completely different They're believing me more than more than any more than them right because of that perception So I tell them all the time because they're like, oh, I just want to target my local area It's like no dude first of all you you don't want to because If you want to like add and you only target san diego You're going to spend freaking 500 bucks for 13 likes And what i'm telling you at the end of the day facebook only shows it to 1% So it doesn't even matter. I'm only doing it for the vanity of it I'm only doing it to beef up your page and make it look like the shit But but but yeah, the likes are going to come from everywhere and keep in mind It's only one ad it's one strategy It's the only way we can get a few thousand likes fast after that We then pivot and only run local lead capture ads But by the time we pivot and start targeting your backyard You're going to have 3700 likes and every agent in your town has 300 Now now I've done I've tried to research Search online about the like ads and they they seem to send them worldwide But some people are excluding the United States, Canada, Australia Yeah, you don't need to you don't need to they're more expensive I guess more expensive to get that like no no I I mean I could if I showed you my freaking account account you'd be I'm recording this. I don't want my other people to see it But at the same time it's like you your jaw would hit the ground like it's it's ridiculous like Yeah, okay But no, you don't need it. You don't need to exclude anything. Just you don't know. Yeah, for sure for sure I run I ran thousands of that exact ad bro for agents Yeah, so But but yeah that they should be paying you for that and at the same time bro I don't tell them how much that ad costs So you're you're bringing them on, you know And and at the same time if they're not if especially if this first one if they're not paying you yet What I would tell him is I would say hey man I Spoke to my buddy I have a mentor. I have someone that's coaching me on facebook ads right now and kartra So the guy knows what he's saying and what he's telling me is that for every hundred bucks We can go up another one thousand likes That's what I would tell your friend man, even though it's your friend and he's not paying you right now I would tell them. I just outreached. Okay, so so your price point is is a hundred bucks for every one thousand Right now are you You know, I know when you talk to people on your videos, you say just pay for the ad spend or something Are you making money out of that hundred dollars or is it a hundred dollars? Yes, bro the the because again, it's it's a hundred bucks for every one thousand Okay, and so But to answer your question The answer is yes The profit margin Is ridiculous Yeah, so so um If you pitch it to them that way then yeah, I'm putting a hundred bucks. I I tell them. Yeah, I'm gonna put a hundred bucks towards this ad spend Um, but but again, I'm running it from my ad account. That's the only ad that I run from my site So they're not seeing the analytics on that first like ad They're they're just giving me their credit card facebook's charging me Um, I'm charging them through my stripe account And it is what it is a hundred bucks for every one thousand But yes Run the ad for In that case for a thousand Yeah, I can literally run it for three days Oh, wow and take a person from a hundred likes to a thousand in three days And you're doing like five or ten bucks a day five on spend Five bucks. Oh, okay. Yeah, wow Yeah, so Um, so that that's a really really really fast ad and that's what I tell them I say, hey man, this is a one-time ad it's a quick ad. I'm gonna get you a few thousand likes quick But for everyone for every one thousand, it's a hundred dollars. So how many thousand Do we want to go up? And and that's why I have a lot of agents that will say, okay, David Take me up. Take me up three thousand. Take me up four thousand. Take me up five thousand. Okay, cool for every one thousand It's a hundred so four thousand. That's four hundred. Okay, cool You want to post on an avisa master card or american express? Right, and they'll just give me their card and and we'll and all all you know You know charge them four hundred and take them up four thousand likes and and And again, there there's a there's a pretty a pretty good margin in that for yeah for you, you know So, okay. Well, I'm excited. I'm excited about this fan Like I've I've researched. I think every platform that compares to kartra And I'm an analytical guy. Good. It just seems like it's got everything I want for the 99 bucks Like it's awesome. Yeah, bro. It's really it's really I mean once you do start I mean my products if you ever do go that go that route like as far as selling digital products That's that's an ebook Like if you want to sell an ebook or if you're selling anything digital selling a course That's my products But really what what kartra really allows you to do for the price that most that most of these don't is Is the my communications, which is the email auto responder And and and the landing pages and the calendar All in one So you can't you can't there's not many softwares out there. In fact, I don't I don't think there's one For this price that you can get those three. So even though there's way more of my products My membership you can build a course Um, the entire course is on kartra all that is included But but just looking at at my communications the email auto responder My pages the landing pages and my calendar the calendar those three alone, dude costs Separate like if you were to go anywhere else And that's what everybody does. They'll they'll get a separate email auto responder They'll get click funnels for the landing page and then for the calendar They'll use like Calendly or some or schedule once or some third party software Those are three monthly bills So That's why when I pitch this to agents, I'm like dude forget about all this other stuff Landing pages email auto responder and your calendar. That's $99 a month and that is well worth it You know, yeah, I totally agree. I've done my research. I've checked them out I've talked to people and it just for the price point you get it all There's other ones I They're their price points 97 dollars, but they don't add the calendar So you got to pay 200 dollars to get the calendar or the email auto responder. That's what I'm trying to say Yeah, and at the same time not to toot my horn, but it's like shit, bro Then you have now you have access to me who can walk you through all this shit So yeah, talk about added value, right? It's like dang dude like You know, so it's like, yeah, dude, so we can always schedule calls I can always jump on with you and and help you with this stuff I mean And then and then we and then cartridge has their live, you know, webinar q&a screen share just like this They have their live call every Tuesday and Thursday as well So and that's what most software companies don't do bro. Click funnels does not have that like at all Like they have some type of on-born training But and and that's what they pushed everybody to do is to is to make sure that you get on the training call And at the end of that training call, they're pitching you a $2,000 training to teach you all of it It's like dude, are you kid? That's why I can never get click funnels off the ground It's it was weird to me man. It was weird to me, but But a huge thing that's that that stood out for me Was the support and the training and the fact that they do these training calls every Tuesday and Thursday And that's all I did in the beginning is I freaking Jumped on these calls every Tuesday and Thursday And I just sat back like a fly on the wall and and and these nerds these cartridge support They're freaking nerds bro, and I love nerds, right? They're smart ass people And and these are this is cartridge support and they just do a q&a So you can always jump on and say hey guys, I'm stuck on my landing page Can you help me help me? You know, I don't understand this part and they literally answer your question and walk you through it in real time Right hour long, you know every every Tuesday and Thursday and then yeah And then we have the cartridge group with like 19 000 people So you can always drop a question in there and freaking 10 000 people reply, you know what I mean? Yeah So that's um, I think I think the last question I had because I'm I know you're a busy guy Is um when it comes to Pivoting to like the social media side. I did see that you had like a In onboarding for clients So when a client said yeah, I'll give you 200 bucks Then you would go in and put their email and then they'd be put into a sequence. Yes, dude Yes Do is that just a simple landing page that just enter your email and it goes to realtor clients It is dude It is it's simple and I set up landing pages for a lot of it like I can Because I can physically Like if I close a client like I can physically come over here to my communications I can click on leads I can click on the green button and add that lead, but even right there just right there was too many damn clicks for me Right there just right there bro before I even and then I end up clicking the green button And then I got to click this and then I got to add everything. It's like dude that that that already I'm I'm out I don't count me in for that. That's already too many steps But if I just simply create a simple landing page and put a form Which is this one right here. So um as I onboard It's it's step one. So this is my onboarding page right here As I onboard a client. I email them this link And the reason why I email it to them is so I can so facebook can pixel them on their ip address And now I create a whole custom audience of those people because if I came in here and and just pulled up the page It's it's it's tracking it from my computer, right? I want to be I want facebook to track them from their computer So I simply email them this onboarding link And then from their end they'll come over here. They'll opt in and now they're on a sequence They're on a list my clients and then they're on a sequence my clients And so that is that where they get an email of what you need from them for logging information and all that stuff Yes, okay Yes, and then and then the way I have mine set up is The first email is that But then a few days later I'll send out another email and I'll say hey john just wanted to follow up Just wanted to follow up. I know I know um our like ad is in play and we got a lot of we got a lot of what up e I I'll I'll tell him in that email like that second. What up e What up? I'll be right there, bro. That's my buddy scott scott. That's e right there Hi, how are you? He crushes it he crushes it with life insurance scott So he's a life insurance freaking 20 year veteran like this guy knows a ton about life insurance Now he's looking to take it on a cartra start capturing leads So he's a whole online now he's all into online marketing and you know and that type of stuff But what I was telling you scott is the fact that that person will opt in And then and then and then and then and then I have a handful of emails that that go out But again with me I'll start a client off small couple hundred right 200 300 500 Maybe even a thousand start them off small And my sequence is designed to get them To schedule another appointment So I don't start them off big right away Like I start them off small. Let me go. Let me go optimize your social media links Let me get everything matching. Let me let me get you this this social media branding down for you Let me run this like ad Right, let me run the like ad and then and then and then and then once I get all that up and going Then we'll talk about running lead capture ads That's that's how I how I take it and then and then it's in my sequence where I'll have a handful of emails Hey scott just wanted to follow up. Hey man. We had a great run on the like ad All of your links are now optimized. Everything is matching. Your branding is looking great Hey, now it's time to start capturing leads now. It's time to move on to step three And start focusing on local lead capture click the link below It'll take you straight to my calendar where you can schedule a time to talk can't wait to talk to you And then and then also in my sequences I'll also have emails that go out that are tied to a video That say hey scott just wanted to follow up. Hey, we've been you know a few days ago or or now by this time It's actually a couple weeks ago A couple weeks ago. We got everything started. Your light count is through the roof now Hey, let me show you a quick video on this software by the name of kartra That I use to create these landing pages and capture leads and what I do in my sequence is I'll show them a video And it's me on screen share Literally showing them the kartra page. Hey guys, I have this listing funnel. I have this buyer guide funnel I have this seller guide funnel. Hey, and and if you want to start your 14 14 day trial, click the link below It'll it'll take you straight to the page where you can set up your 14 day trial So my whole sequence man is either trying to get you back It's trying to get you and introduce you to kartra Or trying to get you to schedule a call to talk about the next step Right, and that's what I'm going to take you from from you giving me 400 the first time three weeks ago And I have I have my sequences set up where where they're going out every five days for the next 30 days So that's that that what is that that's um That's six emails or five emails five. Yeah six emails that they're going to receive Every five days for the next 30 days And all of that all of those emails are designed to get them on kartra And I'm showing them tutorials Via video Or they're designed to get them back on the phone to now take them from spending 400 up front to me to now spending 2000 a month with me I need you back on the phone So and and the whole motivation for them or the whole motivation overall is just is just to start capturing leads Is now it's time now our our links look good our likes look good Now it's time to start capturing leads. So click the link below and let's schedule a call. I'd love to talk to you So that's when I'm that's when I'm that that's how I onboard the clients and that's how the the sequence, you know, is laid out That's awesome, you know So set up your 14 day trial bro, and then I'll I'll show you the the the share codes And that's yeah imported and I'll I'll send you this video later on so you you can walk through it again Yeah, I really appreciate that. That's awesome. Cool. Hey, so I know you're you're in a busy, but Hey, you have the link to my calendar So if you want to schedule another one just set up the 14 day trial set up the 14 day trial and then schedule another call And we'll go from there. That sounds great. All right. I appreciate right on brother. Have a good weekend, man Yep, you too later on