Coventry Business Consulting 75 West St, 4S, New York, NY 10006 (646) 450-4120
Search engine optimization (SEO) in New York is consists of improving the visibility of a website or a web page in search engines through organic search results. The higher on the page, and the more often your web presence shows up in the search engine results page (SERP), the more potential customers you will receive.
As part of complete marketing strategy, SEO involves how search engines function and what your potential clients are looking for. Optimizing your site might require changing its content, while getting it to rank better might require getting more backlinks (links pointing to your website).
The acronym "SEO" might also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign.
Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.