Loading...

Lars Kolind on CSR, "Unboss" and David Hessekiel on "Cause Marketing", MakeChangeTV E.5:

1,440 views

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Feb 17, 2012

2016: WE'RE SWITCHING TO VIMEO PLATFORM- subscribe to us at https://vimeo.com/makechangetv or to our newsletter: http://eepurl.com/g6XYA for future videos and inspirations!
PS: We've also "left" social media so subscribe to our newsletter to get exclusive updates from us.

------------
http://www.makechange.tv

Dear friends of Make Change TV,

For this episode I attend a conference about Corporate Social Responsibility (CSR), and learn more about cause related marketing. Even though a lot can be said and understood about CSR, I believe in it and think that it's a need for companies to integrate sustainability and social responsibility into their business strategy.

In this episode you will meet following people:

1) Lars Kolind: A well-known Danish business leader, entrepreneur, author and philanthropist. He became famous in the 90s when he turned Oticon, world leader in hearing aid technology, into a successful company with a so-called "spaghetti organisation". This management model is still being studied in business school around the world.

2) Jeanette Fangel Løgstrup: CSR director from Codan which is the third biggest insurance company in Scandinavia. Let's find out how they work with CSR.

3) David Hessekiel: a leading expert from the USA about cause related marketing.

4) Mayaz Rahman: senior consultant from Corporate Citizenship, UK. He talked about matchmaking and how companies and non-profit organisations can prevent "divorce" in their partnership.

I hope that you'll enjoy watching the episode and learn something new about CSR and cause related marketing. Please support us by sharing and liking. Visit our website at www.makechange.tv to learn more about us and connect with us through Facebook, Twitter, Google+ as well.

Smile & shine,
Julie

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up next


to add this to Watch Later

Add to

Loading playlists...