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Published on Feb 17, 2012
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For this episode I attend a conference about Corporate Social Responsibility (CSR), and learn more about cause related marketing. Even though a lot can be said and understood about CSR, I believe in it and think that it's a need for companies to integrate sustainability and social responsibility into their business strategy.
In this episode you will meet following people:
1) Lars Kolind: A well-known Danish business leader, entrepreneur, author and philanthropist. He became famous in the 90s when he turned Oticon, world leader in hearing aid technology, into a successful company with a so-called "spaghetti organisation". This management model is still being studied in business school around the world.
2) Jeanette Fangel Løgstrup: CSR director from Codan which is the third biggest insurance company in Scandinavia. Let's find out how they work with CSR.
3) David Hessekiel: a leading expert from the USA about cause related marketing.
4) Mayaz Rahman: senior consultant from Corporate Citizenship, UK. He talked about matchmaking and how companies and non-profit organisations can prevent "divorce" in their partnership.
I hope that you'll enjoy watching the episode and learn something new about CSR and cause related marketing. Please support us by sharing and liking. Visit our website at www.makechange.tv to learn more about us and connect with us through Facebook, Twitter, Google+ as well.