 I started my first store and it was in the fashion niche and specifically the steampunk niche. So steampunk, if you google steampunk, you will see it's used in movies like Mad Max. People wear that type of gear to festivals like EDC and Coachella, so very popular and very niche fashion. I didn't know anything about it, I just knew that there was a large group of people who wanted and wore that type of stuff. So really what my job was was to go out and find these steampunk suppliers who were selling steampunk products. I would list it on my store and then I would advertise it using Facebook ads to people who were into steampunk. Once somebody saw the ad and bought my product, my supplier would ship it directly out to my customer, so I didn't ever have to carry any inventory. In just over one month I went from zero dollars, a brand new store, to doing over $60,000 a month selling these steampunk products and gear.