 All right, I'm excited to be here today with Amy Moranke. And Amy, thank you for joining me. I'm excited for this conversation. Yeah, me too. Yeah. So let me kind of share your bio with the audience and then we'll get going and talk about how can we embody a more empowered self. But let me share your background first. So Amy is an intuitive business coach for sole-led entrepreneurs. You know, that's why we're here because we are peers. And she's been coaching, teaching, and speaking on feminine empowerment and the art of manifestation for several years now. And she teaches simple personal brand strategies to help her clients get clear on their vision and to put themselves out there. And if I could say, attract what you call, Amy, your soulmate clients, right? Yeah. Okay, so let's see. Amy also teaches her clients to transform self-doubt and to embody their next level self now so they can show up and be seen and feel worthy of creating their dreams. And that's it, you know, embodying and creating. And that's what I want to kind of get right into with you on this topic. In the notes that you had sent me for our conversation today, you mentioned that it's not so much what we do in business that gets results. Obviously, we do things, but it's like more primary than the doing part is the energy in which we do it. And so I'd like for you to kind of talk about how you like to think around about this. Why is the energy important? Why is the embodying and the identity important? Yeah. And so I think the way that I want to first approach this is just a little bit of storytelling and like my experience and how I came to teach on this and share about this and why I think it's so important is I, before getting into business coaching, I was an artist and a dancer and I had my own dance company and was very much interested in more feminine expression and dancing and costume designing. And I lived my lifestyle in a way where I followed my intuition and I followed what I would call divine guidance for moment to moment, just trusting the flow and the unfoldment of my life, like setting intentions, trusting that the right people and the opportunities would show up at the right time. And that the most important thing for me was just to trust myself, trust the universe and almost like follow my bliss in a way, which is how I ended up creating that dance company. And then when I was in my mid 20s, I had a very traumatic experience where I went through a breakup and I started getting more into the deeper inner healing work and learning more about inner child work and healing trauma in the body and self love and really slowing down and taking a look at my life and looking at things that I wanted to change of areas that were maybe out of integrity. And from there, I started a blog about self love and about self expression and what I was learning about masculine archetypes and feminine archetypes and really learning to nurture my inner child and love all parts of myself as the whole the wholeness of who we are. Like when I say masculine, if I'm an energy, I don't necessarily mean gender, I mean, you know, yin and yang or fire and water, sort of these, these different energies that are in our consciousness. And I from there felt like this inner calling this like purpose to help others as I was doing this inner healing work and I felt this calling to start a business. Now, when I went and got certified to become a coach, I learned all these wonderful tools of how to heal the inner child and how to transform our consciousness so that we could show up more embodied as like a leader and as our most confident self and feel worthy and all of that goodness. But then I went into learning business strategy. And I really started to give my power away to the marketing experts that knew better, though, like that told me what I was doing was wrong and that I need to have a clear niche and a clear message and that I couldn't just trust my into like I couldn't just trust my inner guidance, I had to follow their system to make it work. And it was in that state that I gave away my power and I almost regressed a little bit and I stopped trusting myself and I got really in my head about learning all of the tactics and the strategy and the marketing and I forgot that like, it's not about what we do. It's about who we're being. And when I started to like shift into that insecure, like feeling unworthy, doubting myself, that's when I actually noticed that I stopped attracting people, even though I was doing all of the right things. I was had an email list, I was doing SEO, I was posting every day, but the energy behind it was I'm not good enough, I don't know what I'm doing. And I had this sort of moment where my business at the time just kind of crashed and I spiraled into self doubt, I had a dark night of the soul was like, I'm not supposed to do this, even though like at one point it felt like such a deep calling for me. And I let it all go, I actually got two part time jobs, I went back to my nine to five and I had like a healing moment where I just, I had to be with myself and process that grief of letting go what I thought was the work I was meant to be doing in the world. And it wasn't until actually last year when COVID hit that I lost both of those part time jobs and sitting in that feeling of like, I, like this just like this vacuum of like empty space, it's like, what am I here to do? And like that, that deeper calling to be of service, to share my gifts came back to me. And I synchronistically found a business coach and teacher that was teaching in the style that was so natural to me, that was more follow your soul was more trust your inspired downloads was more be the energy and trust that that will attract the right circumstances for you. And within like a month of applying the things that I was already doing in my earlier years, I just saw massive shifts in my energy and the types of clients I was attracting, the work that I was called to do my confidence skyrocketed and I was like, right, it is to me like, it is about who we're being when we show up and not about the actions, the actions are lovely, the strategy is lovely, but it should always come from like our identity first of I am, you know, whatever it is you're choosing to identify as like I am a coach, I am a teacher, I am a leader, I do have something to give that's who I am. Because that's who I am, I choose to show up as that version of me and give versus trying to get to prove that we're worthy. Thank you. This is that's a wonderful story and I love that you had that shift from, you know, having the early experience of being in your authentic self power expression and then kind of losing that and then coming back is a little bit like the hero's journey that you've already experienced in your life and that's beautiful. And you said, oh, the strategies are lovely, etc. Well, not always lovely strategies can sometimes be kind of ugly and because the energy isn't right, isn't aligned and when we try things that are formulaic or you know, we see someone being successful and I go, we better do it like them because obviously they know what they're doing supposedly, we step outside of our unique expression. So I thank you. Thank you for sharing that. That's really, that's really great. So say more about this. You started touching on, oh, you know, you talk about, you know, inner child, you know, and talking about the feminine and masculine. So how do you, how do you work with those? I don't know if you want to first kind of define what those are first and then kind of, how do you work with that? Yeah, so what I'm working with my one-on-one clients, they come to me with the vision that they want to create and we really focus on getting clear on that first of who do they want to become and I call that the future self. Maybe it's they want to have a thriving coaching practice or they want to be running meditation retreats or they want to be hosting online workshops monthly and then thinking of like, well, what kind of income do you want? What kind of lifestyle do you want? We get clear on the future self and that vision and I guide my clients through like a journey through consciousness to experience that in the five senses. So what would they be seeing? What would they be smelling, tasting, touching, hearing that lets them know that that reality is already real because like scientific evidence suggests time and time again that the brain doesn't know the difference between what's imagined and what's real. So when we can put ourselves into that future reality, we can begin to train the nervous system that it is safe to experience the future. Now, what can also happen is when someone decides that is where I'm going is it can start to kick up all of our protective mechanisms or fears or self doubt or judgments about ourselves or what's possible in the body and that will show up as sensation. It's called the felt sense. So it might be something like I feel a tightness in my throat or I feel like this heat in my chest or I feel like ungrounded in my feet and the body will give those subconscious clues to what's kind of going on underneath the surface that's stopping them from taking action towards the future. So if they know that they need to post something but they're not doing it, like why? Why is that? Or if they know they should be emailing their list all the time but they're not doing like why? Why are they so scared to take those actions that could be moving their business forward or their life forward? Those sensations will come up and that gives us a chance to actually have a dialogue with those sensations which are very often an old part of us that is scared of change because it's scared it won't exist anymore. It's scared of death for the rebirth, the old self having to die to be reborn into the new future self. Oh there's someone in the background, hello background. Yeah I thought there was, I thought one of my pets was being let in but I don't see them. And so these older parts can sometimes be called the ego or what I like to refer to them is just an inner child or a younger version of us that at some point in life learned that it wasn't safe to move forward. Maybe they had an experience in school where they were bullied for speaking, for being who they just who they were and so they learned in that experience that it's not safe to be quirky or it's not safe to be smart or it's not safe to be beautiful or it's not safe to be whatever some authentic expression was for them at that time. Their essence like children are so deeply connected to their authentic essence they don't even have to try. They just are, it's who they are and we all have that inner child within us but when those things happen we shut down a little bit and we build a protective mechanism of like it's not safe for me to express how smart I am because then I'll get bullied as a geek so we start to hide those parts of us and when we are choosing our future self it often will require us to step into our fullest expression which will scare the part of us that doesn't think it's safe. And so what we do in this guided journey through consciousness this experience is we allow the sensations to have a voice and to express their fears fully sometimes memories come up sometimes emotions come up sometimes stories limiting beliefs fears doubts come to the surface and this is a good thing in session because it's allowing it to come up and to come out and to be seen and I guide my clients to resource safety in the present moment inside of their body like where does it feel safe in you right now maybe it's in their hands maybe it's in their heart space maybe it's in another part of them that is an archetypal energy like maybe they have an inner mother or a higher self that can nurture and love and hold that inner child as they're going through this experience of feeling scared and expressing themselves fully which creates inside the psyche like a new connection of like oh it is safe to be seen you are safe here you don't have to hold on so tightly anymore and and when that inner child peace feels safe we often then feel safe moving forward because we know that even if something like that were to happen again we were to get bullied or judged we know we can handle it we know we can take care of ourselves we know that we can feel our feelings fully we know that we can come into a more empowered energy and hold ourselves contain ourselves and still take action even if it's scary so that's the inner child that's brilliant really well said really well said reminds me I'm not an expert and by any means in parts work but it reminds me kind of like IFS internal family systems parts work that kind of thing anyway I love how you described it and so I'm wondering then and I can tell that you know clients who work with you get to experience that and that's a very transformational experience do you then give them any kind of homework or is there any kind of ongoing exercise that any of us can do to continue resourcing I guess are our most stronger selves yeah so I do give my clients homework and it's usually both the inner work and then the outer action that they're taking in their life in their business the inner work is to continue practicing whatever came up in the surface like in the session so if they learned that I'm just trying to think of an example here so it's a bit more tangible if they learned that their inner child was really scared to be seen that's like the example that keeps coming up and they're scared of being judged is like give them the the journaling exercise of like you can write out as your inner child what those like speak as your inner child in your journal like all of the fears all of the soap all the worry what are you scared of being seen about what about that scary what do you think is going to happen is there anything else and just let your stream of consciousness flow as that younger version of you and then from their resource within you okay who do I want to be now today as my future self that can take this action to create the the future self the the business or the lifestyle of my dreams maybe that is an empowered leader that's an archetype that comes up really common in my sessions is my clients want to connect to their empowered leader so what does my empowered leader have to say about being seen how do they feel about seen empowered leader isn't resonating sometimes like in her mother or in her father comes up in session so how can you re-parent that inner child how can you say I totally understand I see you I validate that your experience was really hard and it's it's not that time anymore now it's safe now I'll take care of you I'll provide for you your only job is to go play I'll create the most fun play space for you you can do whatever you want you can paint you can draw you can dance that's your only job you don't have to worry about being in the driver's seat of my business anymore you don't have to worry about making decisions you don't have to worry about you know responsibilities just go play I'm going to be the one that does it and it can help ease and step into that so that journaling exercise can be really helpful wow that's so interesting so that what does that mean to create that space for the inner child to play I mean uh you know we're not talking about all right let's clear the schedule all we're going to do to play all day I mean be great well it's it depends it depends on the client so in sessions we do sometimes find a part in their body where their inner child can live maybe it's in their womb or they or in their heart where there's a space for that that archetype to live and have freedom and for a lot of people that I work with they are um taking action uh almost from this wound of I'm not doing enough and I need to do more to be worthy to be valuable and so they're forcing themselves into productivity from like a should mentality and less about it being like what they authentically like are called to do um which can create burnout when it's like 12 hour work days and hustling um and so sometimes what that looks like is scheduling in playtime it is what does your morning routine look like that's really fun that's going to help you take care of you first like like scheduling activities of like maybe they used to be a swimmer and they haven't swam in years but it really lights them up inside like doing that action of like well how can you create more fun in your life like I'm constantly giving my clients homework of like go have more fun because when you are doing the things that light you up you're connected to inspired ideas you're connected to your authentic essence you're filling your cup first so that you can go go and give to others so sometimes the homework is schedule and playtime that's brilliant that's yeah awesome um gosh our time is already almost coming to a close but I want you to just touch on maybe for a minute or two this idea of kind of like your right clients or soul soulmate clients or how does yeah talk about that like how does that happen how does that connection happen I look at it like the analogy I always use is dating right like when you're looking for someone in a romantic relationship you're aware that not everyone's going to be the right fit and so it is really important that you express who you truly are in dating so that you can attract the right people now what some people do when they go into business is they kind of forget that that that uh that truth about relationships and so they're just so in like fear of like I don't have enough clients and I'll work with anyone and I'll just take whatever comes my way that they end up attracting people that might not be a good fit for their work they might notice that they're not getting really good results or their the relationship is difficult because in some way they've self-sacrificed who they are and they're just taking whatever comes now I believe that we're not meant to serve everyone and that there is a line soulmate clients just like there is real aligned romantic relationships for us but in order to attract them we have to be who we are we have to know what it is we want what it is our non-negotiables are what it is we don't want in client relationships we need to know who our work can help who it cannot help we need to create boundaries around and be very very intentional about ideal soulmate client sometimes this can be kind of uh in traditional marketing more like ideal customer avatar um but to me it's more it's deeper than that because I do work with soul-led entrepreneurs who do feel like who are spiritual and so they are looking for like a soulmate in their client but like the right fit not just anyone yeah it's what well said sometimes I call it our energy signature like it's like when we show up as our authentic self we express um you know this comes through writing but very much it also comes through video or podcast but it's like that energy signature um yeah there's just a fit there's an alignment between people um yeah so thank you thank you for kind of putting that message out there as well um well Amy how can people work with you uh what's the next step that they should do to to learn more about your your work yeah I mean the easy answer is just to check out my website it's www.aimymarakey.com yeah amy amy m e r a k i yeah so amymarakey.com yeah and so I'll I'll update my current offerings there all the time um so that's that's the easiest way to find out what they can do now awesome and of course you have uh you have your Instagram it's quite quite active and uh and if there's if there's any other um social media I will link it below as well thank you so much Amy for the work that you do and the energy with which you do it thank you George such a pleasure