 Um, so my question is so so we're trying to attract like the Alex's of the future today. So I want you to give a pitch. I mean, in a sense, I want to ask you what what the was the value you got from spending those years at the Institute, what would you say to somebody young was thinking of being an intellectual in the future public intellectual versus an academic in terms of the value of spending time at the Institute. Well, I think first, and the Institute has some obligation or the first need to view using objectivism in an intellectual career or something that's exciting that's going to allow you to be innovative. So when I'm when I'm talking to the next me so to speak, I'm thinking of someone who's, who's ambitious and thinks of an intellectual career, something exciting versus sometimes I think people think of it as well I ran was so amazing. And so I'm just going to dutifully teach some part of her to other people and that's just my job and I'm a foot soldier. And that is never maybe character but hasn't resonated with me and I don't think it'll resonate with really smart kids. And I'm talking to someone and I think when the Institute is talking to somebody, it should be this is this is going to be really exciting for your life in terms of how you get to use your mind. And also there's a there's a definite potential that you'll get rewarded for that a lot of people will think that what you've done is tremendously useful to them, and that they'll get paid in different ways so it'll integrate so there has to be that potential and then be, once you recognize that potential the question is well what what do you need. And part of what you need which the Institute doesn't currently specialize in but but may in the future have programs or may help them with this but is is understanding in the most fundamental sense intellectual marketing. And I mean marketing in the deepest sense not just random advertising but I mean understanding what audience you're creating value for and exactly how and I think the key there is in everything that I think of at least is what you're really taking is you're taking some aspect of life that is really crucial and complex and concerning to people and you're offering clarity that you're really offering clarity in the way that people really really want it. So I think anything you're doing intellectually, even if you're a professor or whatever, you should really be thinking of okay what's the crucial complex concerning issue in life where I can offer clarity. And then so that's the marketing piece of it and there's the question of what's your to be really cliche and annoying secret sauce, like how are you going to do it. And what Objectivism provides you is it provides you really a set of methods by which you can achieve where you can bring clarity to that field assuming you're familiar with you become familiar with facts in a way that nothing else, nothing else can because you just hit concepts, you have guidelines for how to formulate concepts clearly you understand fallacies like the package deal which is super common, you've just got something where when you explain it's going to be so illuminating somebody because it's so it's so clear if if you really understand and practice the Objectivist methodology and it's really a habit. And a lot of people here I'm sure I've seen Ankar Gakte sometimes in Q&As in particular and you'll see there's some issue, and everybody is kind of a little bit flogging and he'll just say something is oh wow that is, that is amazing. And you should be able to within the limits of your ability that that's the kind of thing you should bring when you talk, people are going to expect it's like the light is coming in to the room. There's so much about Objectivist methodology that can help you clarify important issues and then that means you have to understand it. And then you have to have practice applying it. And in that case, it's good to have expert teaching to understand and it's good to have expert mentoring to apply it. And so in my case, it was per a lot of people were valuable but particularly I think on the I think Ankar was the most in terms of just helping me even arrive at a lot of the concepts that I that I still use today and I'm scared to think with some of them because I remember the conversation where I learned it like oh what's the fallacy of renewable energy a lot of it's in invalid terms like well I hope I would have figured that at some point I definitely wouldn't have figured out earlier because I didn't. But there's that kind of thing people can accelerate particularly a really good philosopher who's who's really good at having insights, even if they don't have full expertise and that that's a rare thing to get but but I can get that. That's great so they can help you develop your ideas. And then just your own application it's like any other skill. It's hard to fully edit yourself in in developing it so certainly in terms of my relationship with you one thing that was was very valuable was just you looking at my concrete work product and saying this isn't good for this reason this isn't good for that reason. This is not going to be convincing to anybody nobody's going to be interesting. And I remember there's one thing that probably people still remember where I wrote something on energy independence news trashed it in an editorial meeting. And it was just, but it was right if it is just kind of a machine gun of this is why nobody's going to be interested it's not clear you don't have a focus. And just to show people how much I've evolved and certain parts of it I got at the Institute where I remember we were once talking about an article and I said, Hey, I want to write an article. And they said, Well, where are you going to publish it? And I remember I was kind of resented that because I just wanted to write the article if you know me now I run a for I never think this way. And then and then I think on car. And I said, Well, I don't know. And then I said, Well, it's at least worth considering that if you can't find a place to publish it that has an audience maybe you shouldn't write it that bothered me but it made a certain amount of sense. And with you can see that people are that that a lot of development can happen. I think I'm as a result oriented as almost any intellectual now but but at the time I wasn't. So then I think that working to the extent the Institute is really having really top experts at objective this methodology, teach you. And people who have really good sense of communication help mentor you. Then that's that's good. So then that's that's the obligation the Institute to really make sure that happens and then and then to make sure that the brightest people get that access and to make sure they communicate to the world that there's this very exciting possibility. And that's part of our marketing challenges to is to communicate that exciting possibility out there.