 This is JSA TV and JSA Podcast, the newsroom for telecom and data center professionals. I'm Dean Perine, Executive Vice President at JSA, and we are coming at you on location in beautiful Miami, Florida at Metriconnect 2020. And I'm here with my new friend, Mr. Profil Seklani. Profil is the CEO and founder of Promata. Profil, welcome to JSA TV. Hey, thanks, Dean. Thanks for having me here in beautiful Miami. Outstanding. And it was awesome because you are our neighbors just off camera there. And so we've gotten to visit a little bit today and lots of really interesting things about Promata, but for our viewers that don't already know, why don't you tell them a little bit about Promata? Absolutely. So Promata helps B2B organizations maximize the revenue with their install based customers, specifically by understanding all of the details inside their contracts and their orders. What does the customer own at what price points? When do things come up for expiration? And how do you drive that information into renewals and to selling more into those existing customers and making sure you bill accurately so they don't get irritated when the bill doesn't quite match up to what that's pretty irritating. Isn't that it is? And, you know, especially in an industry that's super competitive, like communications, where we all have so much choice and there's so many different new products that are coming out as, you know, it doesn't take much right now for somebody to just click on a button and say, I want to go with somebody else. So really understanding your B2B customer and, you know, where are they? What exactly do they own? And how do you maximize that with your sales teams, renewal teams, billing teams? It's a critical issue for most B2B telcos and B2B companies in general. Outstanding. Thank you very much for that. So what's new at Promata? Anything new? And let's go back 2019 and early 2020. What's the latest coming out of your newsroom? Well, the nice thing is we work with a mix of enterprise customers. So Comcast, Business, CenturyLink are two of the customers that we talk about. And we also work with really good mid-sized companies as well. And, you know, I know, you know, some of the colos in particular have had great success. And so we're going to be showcasing more of the way in which companies are using our innovative solutions to get that 3% to 5% and increase and say, renewal revenue or get all the price increases that they're entitled to. And, you know, driving that value to their bottom line while being customer centric. And, you know, the other big thing we're seeing in the industry is a lot of merger and acquisition, a lot of, you know, roll-ups. You're seeing everybody here talk about, you know, all the investment money that's flowing in. So how do you leverage that understanding of the customer to make sure, first of all, it's not a traumatic experience for their vendor to be acquired by somebody else? And how do you leverage all these new customers you get when you acquire a new company? Very good. Prupil, thank you. I'm going to do some receptions tonight. Or what's what do you got going on tonight? Yeah, I think we're obviously going to continue to connect with the community here. And then, you know, one of our team members actually had a milestone birthday yesterday. So there may be a mojito or two drunk this evening as we toast that. So, Prupil, thank you very much for being here. We really appreciate it. And thank you viewers for watching JSA TV and listening to JSA podcast. We'll see you soon and happy networking.