 Mae research ar gyfrifnwyr Nidwyr yn lleol yn gael yng Nghaerdydd, fod yn gallu Gwylol Trifol Llywodraeth. Rwy'n meddwl y gall Nidwyr Nidwyr yn cyfrifnwyr anhygiad yn Gwyllgor i gyddo'r ?thysíodol ffilm o'r ddin Fleiriyflydd a'r chael gallwch enghraifft. Felly, ac mae'n hayfoe bryd o'r ffrifrôl mewn ddysgu, mae'n amser o'rong o ffordd arwraeth'u tarwf, mae'n gwyxir o'r argrwnt, a gyddo'r angenerau o'r ffordd ac yn cael hawdd-dynnu ar gyfer mae'r fodan hefyd. Dweud hynny y gallwn nodi'w cilid o'r rechidol hefyd. Mae'r āwch yn ymweld â'r ddweud i'w medydling ymdrygu, dwi'n i'n ymweld i'r ffilm dda'r petrach yn rewardio. Mae'r ddweud ymddangos yn ajad dros admitai ar gyfer maen nhw fel maen nhw. Dwi'n iddyn nhw'n ffordd eich bod yna'r wneud nodi'w cilid. Here we have a new genre. This film is called Games Students Play and this is called Campus Movie Genre. It's become really popular in Nigeria in recent years and it's about university campuses, sometimes about school campuses as well. And they tend to focus on the issue of prostitution amongst students and this rather sinister juju element. Juju is something like voodoo. It could be translated as witchcraft so the use of magic to usually hurt somebody. The research was divided into two different types of methodologies. The first one was an ethnographic one so that was the one that I did on studio filming in Lagos with set workers. That was where I was embedded in their company for six months with Mr Bedford, the owner and alongside his workers. Whilst the other half of the research was based on semi-structured interviews primarily. That's where I was staying with Kenichuku Okafor in the village of Uruwadju and he would take me around different places in Igboland to meet the location managers who are really the people who know everything about the houses, the hotels where the films are shot and also he introduced me to the very important people or as they call in Nigeria the big men who own those locations. I think the things that had the biggest impact on me were when I was not actually trying to do research. So usually when you're doing research you're very very focused, you're trying to make use of every moment, you're saying what am I learning, who am I talking to, what am I finding out. But then sometimes you take time off, you have a break, you may be chat to people and it was those moments when I actually had some really breakthrough experiences. One of them was when I started sleeping on sites on the construction site where the set workers were and I bathed there with them, I slept, all the daily functions of living. And people would just open up, even people I knew quite well by that but having slept in the same place they suddenly tell me things they never answered in their interviews. If you look at traditional approaches to industrialisation in Africa, they're really very production orientated so that means that you're applying cheap labour to produce products for exports. Whilst what my work suggests is that we should be taking a more consumption orientated approach which is all about incubating distinctive product styles in domestic markets and then later exporting. So it's a, I think, potentially a very significant change for industrialisation policy.