 So here is how you create a cool audience that excludes your warm audience if you want to do a cool Facebook ad and not make sure that your warm audience doesn't see it. So I'm going to go ahead and share my screen and the thing you'll need to do of course is to go to your first go to your Facebook audiences and I want to make sure that you have already created your warm audience and if you are not sure how to do that, I'm just going to do a very, very quick overview because that's not really what this video is about. But you have to first have created your warm and gauge your audience, so custom audience, Facebook page and I'm assuming that you have done, you have created everyone who engaged with your page in the past 365 days. That's the simplest way of doing it. The more complex way of doing it, which I have done is I've created a 30-day engagement audience instead of just 365 and then I have a middle audience. Between cool and warm, I have a lukewarm audience, which is the people who have engaged between 30 and 365. But I want to keep this video simpler than that. And just, yeah, I'm going to keep it simpler than that and just say that we're going to do 365 days assuming that everyone who is engaged with your page for the last year is called warm, which is not technically accurate, but let's just say that's the case. And then you would call this Facebook page, Facebook page engagers 365. I'm going to put GK in the beginning because I have several pages, but do that and that is creating a so-called warm audience, Facebook engager audience anyway. And then to create a cool audience, click on create audience, saved audience. And let's assume that I've done all the targeting, people who are into this celebrity or that interest or whatever. And I've already done the targeting of age and gender and countries and all that. Let's assume I've done all that. And now what I want to do is I want to click on exclude up here, just underneath the audience name, under custom audiences, I click exclude. And then here I put in the one I just created. I just created that one, but I could, that one is still populating, which is why it's as fewer than 1,000 because I literally just, as you saw me a few seconds ago, I created that. But this one I created a long time ago, and this has been updating and populating every day. So that's 12,000. So I guess in the past year, 12,000 people have engaged with my page in some way. So anyway, so, so it's probably good to, but even though I just created this, even if I use this, okay, this will, this will update over time. This will update probably within a few hours. And we'll be at this, this saved audience will be accurate with this, this will be accurate and updated. And so therefore the whole saved audience will be updated and accurate starting a few hours from now. And because I've used the custom audiences, the potential audiences data is not available. And that's normal whenever we put in inclusions or exclusions for custom audiences, for privacy purposes, Facebook is not allowed to show us what the number is. So if you want to see the number, you have to X these out first, look at the number and then put these in, knowing that the number changes somewhat based on what you put in, but you don't know what the resulting number is. So once you exclude your warm audience, you might, you might also want to exclude people who have visited your website, which I've already created. I'm not going to show you how to do that here, but just assuming that I know how to do that, you know, people who visited your website and people who are on your email list. I'm just going to click on this one, whatever, you know, but email list website and maybe customer list and then Facebook page engages. That's considered your warm audience. And so this would be considered once I named this, you know, cool, cool audience. I'm just going to, I'm not, you know, just doing a test here. Then click create audience. And there you have a truly cool audience. Where is it? Is it showing up yet? Oh, there it is. A truly cool audience. I didn't set again the age and location and interests are not set in here, but I just wanted to show you real quick. So that's how you do it.